Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections [Paperback]

David Lee King (Author)

Book Description

Publication Date: August 1, 2012

Presenting a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects, social media expert David Lee King goes beyond Facebook and Twitter to demonstrate how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. Suggesting myriad ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services, King uses real-world examples to illustrate the dos and don’ts of using social media. The book covers topics including responding to criticism, listening to consumers, creating an approachable tone, and designing a human-centered site, as well as explaining all the critical components of any effective customer-engagement strategy.

Editorial Reviews

Review

"A fresh take on Web usability, with the customer experience firmly in mind."  —Stephanie Weaver, Creating Great Visitor Experiences

About the Author

David Lee King is the digital branch manager at the Topeka & Shawnee County Public Library and is the author of Designing the Digital Experience: How to Use Experience Design Tools and Techniques. He lives in Topeka, Kansas.

Product Details

• Paperback: 200 pages
• Publisher: Information Today, Inc. (August 1, 2012)
• Language: English
• ISBN-10: 0910965994
• ISBN-13: 978-0910965996
• Product Dimensions: 7.9 x 5.9 x 0.5 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #613,740 in Books (See Top 100 in Books)

More About the Author

David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David was named a Library Journal Mover and Shaker for 2008. His newest book, Face2Face, was published in September. David writes the Outside/In column in American Libraries Magazine with Michael Porter, and maintains a blog at http://www.davidleeking.com.

Most Helpful Customer Reviews

4.0 out of 5 stars Excellent, to the point and very very helpful March 19, 2013

By Digital Student

Format:Paperback

Face2Face is main book everyone that is in business should own. David Lee King makes is easy and simple to understand the principles of being human in the digital world and the consequences if you are not. He will take you step by step about the most important tools available to you if you want your business to be successful in the digital world. Face2face is very easy to read and you can learn a lot when you finish reading it. If you are reading this review then you are likely doing business online, whether is buying or selling, face2face explains blogs, Facebook accounts, YouTube, Twitter, Flickr. It also helps you to interact with the "difficult" customer online that writes not so pleasant business reviews or does not approve what you do. I am studying Digital Marketing and this book is going to be my new reference book.