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Facebook Advertising in 2012: A Beginner's Guide (Marketing Matters) [Kindle Edition]

Evelyn Trimborn , Thomas Michaels
3.0 out of 5 stars  See all reviews (1 customer review)

Kindle Price: $2.99
 
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Book Description

Facebook's Advertising network is rapidly becoming one of the most popular Pay-Per-Click (PPC) solutions for online business owners. Ever since it was launched, it has changed and grown, most recently in June 2012.

This new illustrated guide offers step-by-step instructions on how to set up your first campaign, and how to target and budget effectively for maximum return on investment. Learn how to get more clicks for less money.

Discover seven different ads models to see what is working well and what isn't in the world of Facebook ads.

If you have used PPC before, you might think you know all about Facebook advertising. However, Facebook is NOT Google AdSense.

Facebook has its own rules you need to follow to create successful campaigns. Get the inside information you need to get starting creating powerful Facebook ads today to target the ideal customers for your business and increase your leads and sales.
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Word Count = 11,000
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TABLE OF CONTENTS

WHAT'S IN THIS GUIDE
INTRODUCTION
CHAPTER 1: SETTING YOUR GOALS
CHAPTER 2: DETERMINING YOUR MARKET AND AUDIENCE
CHAPTER 3: HOW TO SET UP YOUR FIRST AD ON FACEBOOK
CHAPTER 4: SOME GUIDELINES ON TARGETING AND BUDGETING
CHAPTER 5: READING YOUR AD REPORTS
CHAPTER 6: EXAMPLES OF WINNING ADS ON WHICH TO MODEL YOUR CAMPAIGNS
CHAPTER 7: HOW TO MAXIMIZE THE RESULTS OF YOUR FACEBOOK ADVERTISING CAMPAIGNS
CONCLUSION
FURTHER READING
APPENDIX 1: PLANNING SHEET FOR USING FACEBOOK ADVERTISING IN YOUR ONLINE BUSINESS
APPENDIX 2: AD CAMPAIGN WORKSHEET
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ABOUT THE AUTHORS

Evelyn Trimborn is a consultant for Accent Marketing Group, Inc. and
an editor and writer for the popular marketing blog at the site. She
is the author of over four dozen step-by-step guides on a variety of
topics related to finance, marketing, mobile marketing, and online
marketing.

Thomas Michaels has worked in the technology departments of some of
the world’s leading Fortune 500 corporations. His main interests are
how to make cutting-edge technology accessible to small businesses
and how to stay ahead of the curve with the ever-increasing speed of
change in the ecommerce, mobile and social media worlds. He is a
frequent contributor to InsiderSecretsCorp.com on key topics related
to technology, business and finance. He is fascinated with Google’s
many products and his mission is to keep an eye on their latest
trends.


Product Details

  • File Size: 397 KB
  • Print Length: 66 pages
  • Publisher: Eternal Spiral Books, http://EternalSpiralBooks.com; 2nd edition (June 22, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0085Y5VNY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #930,435 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 of 2 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This ebook is very well-written, with narrow focus on the specific issues involved in facebook advertising.

Unfortunately, there's a huge technical problem: none of the illustrations were visible (instead I see error icons).

Hopefully the authors or publisher will fix this so I can reset my rating to 5 stars.
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More About the Author

Evelyn Trimborn is one of the founders of Accent Marketing Group, Inc. and an editor and writer for the popular marketing blog at the site. She is the author of over four dozen step-by-step guides on a variety of topics related to finance, marketing, mobile marketing, and online marketing.

In her spare time, she cooks a variety of recipes and excels at vegetarian meals. She is also actively involved in animal rescue and green issues.



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