Facebook All-in-One For Dummies [Paperback]

Melanie Nelson (Author), Daniel Herndon (Author)

Book Description

Publication Date: July 17, 2012 | ISBN-10: 111817108X | ISBN-13: 978-1118171080 | Edition: 1

The most comprehensive guide to using Facebook

Whether you're new to Facebook, a developer exploring apps, or a marketer interested in using Facebook for social media campaigns, this book has content you can use. Seven minibooks thoroughly cover the essentials, from how to get started with Facebook, to Facebook etiquette, to the best pages, apps, and games. You'll find handy information on how or when to share sensitive information and how to stay safe, even when settings change. If you want to join Facebook armed with the best information, this is the book you need.

• Packs seven minibooks in one practical guide: Getting Started with Facebook, Customizing Your Page, Marketing Yourself on Facebook, Facebook Advertising Basics, Facebook App Development Basics, Facebook Privacy and Etiquette, and Best Facebook Pages, Apps and Games
• Covers areas of Facebook you may not know about
• Helps you keep up with Facebook's tricky privacy policies, how to choose a tasteful profile photo, and when to watch your tone
• Puts practical and essential information in the hands of users, marketers, and developers—whether new or current

Get the most out of Facebook and avoid hassles with this helpful, practical guide.

Editorial Reviews

From the Back Cover

Find out how to join the world's largest social network to build relationships and grow your business

Whether connecting with friends or promoting a business, Facebook is the place to be. After all, there are so many members that if Facebook were a country, it would be the third largest. But how do you begin? This all-in-one book will help you get the most out of Facebook personally and professionally and gain tips and tricks along the way.

• Get personal — find out how to set up your personal Timeline and then start sharing your posts, videos, and photos
• Make the time — put your best foot forward and learn how to build your Timeline
• Enter the social media world — connect Facebook with other social media accounts, including LinkedIn, Twitter, Google+, Pinterest, and more
• Build a following — create a Fan Page Timeline for your business, use Facebook check-ins, and promote your Facebook Check-in Deal to grow your customer base
• Market your business — implement social marketing campaigns, Facebook advertising, and offline networking to get found and Liked
• Bring on the apps — discover what apps can do for your Fan Page Timeline and then start building your own to provide an exciting Facebook experience

Open the book and find:

• Basic steps for setting up your account
• Privacy settings you need to know about
• Hints for finding your voice on Facebook
• Ways to integrate Facebook with all your marketing efforts
• Tips for creating your Fan Page Timeline and getting Liked
• How to drive more traffic and track your Fan Page Timeline stats
• A tour of the Facebook API and apps

6 books in 1

• Creating a Personal Timeline
• Connecting with Others
• Connecting Facebook and Other Social Media
• Building a Facebook Fan Page
• Marketing Your Business on Facebook
• Developing Facebook Apps

About the Author

Melanie Nelson is a professional blogger and social media consultant who has been working with business websites since 1995 (it's true — she remembers Mosaic and Netscape). As a veteran of online publishing and marketing, Melanie has grown with changes as they happen and looks ahead to coming innovations. She owns Blogging Basics 101 (http://BloggingBasics101.com and http://fb.com/BloggingBasics101), where she shares information about using Facebook and other social media platforms to grow your business, building community, and improving search engine optimization (SEO). Hubspot.com included Blogging Basics 101 in its list of "10 Amazing Blogs About Blogging to Start Reading NOW." Melanie's presentations and workshops have inspired attendees at conferences such as Blog World & New Media Expo, Type-A Parent, BlogHer, and Blissdom.

Daniel Herndon is founder and CEO of Indianapolis-based marketing and innovation agency redwall LIVE. His firm creates campaigns, strategies, and tools for marketing, especially interactive and social marketing. He speaks often on practical social media use and integration with traditional marketing. He has been recognized for his efforts in creative philanthropy, the highlight of which was profiled in USA Today when he and non-profit director Darren Heil lived in a van alongside an Indianapolis highway, where they live streamed their life for 5 days while promoting their efforts to raise funds through social media. Daniel was recognized by the Indianapolis Business Journal in the 2011 “40 under Forty” featuring local business leaders who have achieved outstanding success in their community before the age of 40.

Product Details

• Paperback: 600 pages
• Publisher: For Dummies; 1 edition (July 17, 2012)
• Language: English
• ISBN-10: 111817108X
• ISBN-13: 978-1118171080
• Product Dimensions: 7.4 x 1.3 x 9 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 3.9 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #37,563 in Books (See Top 100 in Books)
  • #51 in Books > Computers & Technology > Web Development & Design > Web 2.0

Most Helpful Customer Reviews

8 of 8 people found the following review helpful

5.0 out of 5 stars Tips are working already before even finishing the whole book. September 23, 2012

By J. Read

Format:Paperback

When I first read this book, I felt so overwhelmed with the tips and information provided. I put it down for several months. But then, I desperately need some knowledge of how to do the Facebook marketing for my website. I eventually picked it up again and started it slow. Even I still haven't finished the whole book, I don't want to rush it.

After the first 50 pages, I started to follow what it told me in the marketing strategies. Men, oh men....I can see the results happening in front of my eyes. I'm so excited and anxious what I can learn for the rest of the book to help my website reach the top.

5 of 5 people found the following review helpful

5.0 out of 5 stars The everything-you-need-to-know guide to Facebook January 14, 2013

By Julieverse

Format:Paperback

Facebook All-in-One for Dummies is the go-to-everything you'll need book for everything from using Facebook to set up your timeline to interacting and connecting with old friends. It's the go-to guide for small business marketing and gives you tips and strategies to use along the way. There are a lot of Facebook books availablef or many different areas, but this one makes it so you only have to have on book on your bookshelf.

3 of 3 people found the following review helpful

5.0 out of 5 stars The only book on facebook you will need March 19, 2013

By Emily Vanek

Format:Paperback

This book is like the bible of facebook. Whenever I have a question on what to do or how something works... I grab it. It is super thorough and great for beginners and even for super users. Lots of great tips and advice for small businesses as well.

3 of 3 people found the following review helpful

5.0 out of 5 stars Great Comprehensive Resource for all Facebook Users March 19, 2013

By Shannan Powell

Format:Paperback

Facebook All-in-One For Dummies is the perfect resource for Facebook users of all levels. From beginners who are just opening their accounts to seasoned social media pros, this book is packed with fantastic and useful information. Definitely a must-have on the bookshelf for anyone even remotely interested in social media.

3 of 3 people found the following review helpful

5.0 out of 5 stars Detailed, informative, and easy to understand March 19, 2013

By Angela England

Format:Paperback

I love how clearly the information is presented in this book. And the scope? WOW! Everything you need to use Facebook for business, blogging or inbound marketing is included in this book. It's huge and every page is filled with information you can actually use. This book is a must-have reference for anyone who wants to learn more about using one of the largest social media networks.

3 of 3 people found the following review helpful

5.0 out of 5 stars Thorough Information for Personal or Business March 19, 2013

By Sarah Pinnix

Format:Paperback

Melanie Nelson has a common sense approach to Facebook for personal use or marketing. This book contains everything you need to know, whether you want to stay in touch with friends and family or spread the word about your business. Facebook has become more and more complicated, but Melanie breaks it down for you in a way that's easy to understand.

When you order this book, treat it as a reference book. You may not need ALL the information presented here right away. But when you DO need help, you can grab the book off the shelf and find just what you need. You may think that Facebook changes too quickly to order a book about it. The overarching principles of using Facebook will stand the test of time, even if the look becomes slightly different.

3 of 3 people found the following review helpful

5.0 out of 5 stars In-Depth Help for Beginner to Seasoned User January 18, 2013

By Amy E. Tucker

Format:Paperback

Well worth the money! A great reference.

"The first three "books" are for the beginner to Facebook and cover everything from why you would even want to join Facebook to using Facebook social plugins.
The next three books are either for someone with basic Facebook knowledge who wants to step it up a notch and expand to using Facebook for business or for the person who has studied the first three books and is ready to move to more advanced topics and really master the Facebook monster."

You can read my full review here:

[...]

3 of 3 people found the following review helpful

4.0 out of 5 stars Great help October 24, 2012

By csprow

Format:Paperback|Amazon Verified Purchase

Bought this to learn how to market on facebook and linkedin. Was a great help in both fields, also a big help in setting up a business page.