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Facebook Application Development For Dummies Kindle Edition

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Length: 408 pages Optimized for larger screens
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From the Back Cover

Learn to choose your platform, plan your strategy, and spread your message with Facebook!

Ready to build the next knockout Facebook app? Whether you're starting out with a humble (but useful!) HTML tag to welcome visitors to your Facebook page or planning a fully integrated Web site that connects your visitors with their Facebook friends, this book has the scoop. If you know justa bit about HTML and basic scripting, you're ready to go!

  • Find the fish — see how you can put your product or servicebefore Facebook users and "fish where the fish are" with apps and Pages

  • Get the tools — check out the Facebook Developer app and choose a text editor, hosting service, and scripting language

  • Explore APIs — learn about OAuth 2.0, Graph API, Real-Time Objects, the Search API, and more

  • Make it mobile — program your app on the iPhone or Android Facebook SDK

  • Be businesslike — turn app development into a business, advertise and sell your apps, and keep up with the rules

Open the book and find:

  • How to create developer and test accounts

  • Tips for setting up an app-hosting foundation

  • Steps for creating a 5-minute app

  • How to recreate your Web site within Facebook

  • Integration points and how to use them

  • Cool ways to use Social Plugins

  • How to translate your Web site into multiple languages

  • Pitfalls to avoid

Learn to:

  • Install the Facebook toolkit and use the Graph API

  • Use Facebook Markup Language and Facebook Query Language

  • Create applications for marketing and making money

  • Boost your brand with a Facebook page

About the Author

Jesse Stay is a social media technologist, consultant, and developer who specializes in Facebook and related technologies that enable business owners to reach their customers in a viral manner. He is Social Media Director for the LDS Church as well as founder and CEO of Stay N Alive Productions.

Product Details

  • File Size: 16033 KB
  • Print Length: 408 pages
  • Publisher: For Dummies; 1 edition (May 9, 2011)
  • Publication Date: May 9, 2011
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004X75OY8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #758,308 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Jesse Stay is a speaker, author, blogger, and entrepreneur, who writes and consults on the topics of social media and new media architecture, bridging the gap between "technical" and "social" for both marketers and developers. Jesse has written four books -- his latest two, Facebook Application Development For Dummies, and the recently released Google+ For Dummies show the breadth of knowledge Jesse has to offer. Jesse was also named one of 20 developers to follow on Twitter and one of 10 entrepreneurs to follow on Twitter by the top Tech blog Mashable.com.

His unique technology background has enabled him to help others understand the new mesh of technology, marketing, PR, and customer service, which social media has come to be, and how they can deeply integrate these technologies into their own environments. Jesse has consulted for top 10 Facebook applications, large corporations, social media applications with millions of users, and has helped many people become successful through their social media efforts to merge technology with marketing. Jesse has built his own profitable social media applications in the hundreds of thousands of users. In addition to building and consulting for top social media applications, Jesse has been successful in managing Social Media campaigns for Facebook Pages in the hundreds of thousands of fans to even millions, some of them his own Facebook Pages. During his day job, Jesse serves as a Social Media Strategist for The Church of Jesus Christ of Latter-day Saints, an organization with over 14 million members, some of the largest humanitarian and service efforts in the world, and a very unique international strategy for social media.

Jesse also hosts his own successful blog, Stay N Alive, perhaps the #1 tech blog in Utah and is regularly featured on Techmeme.com. Aside from that, Jesse's articles have been featured on sites such as LouisGray.com, the top two blogs about Facebook, InsideFacebook and AllFacebook, as well as Venturebeat. You can also see the coverage and breadth of Jesse's influence on Delicious. You can find him on his blog, on Google+, on Facebook, or on LinkedIn. Contact him for a jam-packed consulting session about how your business strategy can benefit through integration of Social Media technologies and philosophy! Or book him for your next speaking engagement.

Jesse's Clients, Advisory Roles, and Former Clients Include, among others:

-Facebook
-Myspace
-Ancestry.com
-Cinch.fm (owned by Blogtalkradio)
-The Church of Jesus Christ of Latter-day Saints
-Pluralsight
-FamilyLink
-MovieClips.com
-SocialToo.com
-Xydo.com
-TodaysMama.com
-i.TV
-JumpStart
-OpenID Foundation
-PeopleBrowser

Jesse's Speaking Roles Include:

-Keynote Speaker - LDS SORT Conference
-Keynote Speaker - Nevada Interactive Media Summit
-Keynote Speaker - TMeetup
-Master of Ceremonies - Utah Golden Spike Awards for PR Professionals
-Facebook Success Summit
-Business Success Summit
-Next Level Hawaii
-Brigham Young University Hawaii
-Dallas Chamber of Commerce CIO Symposium
-Silicon Valley Web Builders Inside Facebook Event
-Ignite Salt Lake City
-O'Reilly Author Webinars
-Safari Books Online Author Webinars
-Panel, Utah Technology Council
-Panel, Utah Global Entrepreneurship Week Conference
-Guest Judge, Bebo's B.E.S.T. Developer Contest
-Panel, Social Media Club alongside Frank Eliason ( @comcastcares)
-PhotoCamp Utah
-Brigham Young University
-Panel, TMeetup Alongside Ben Parr from Mashable, Doug Williams and Ryan Sarver from Twitter and others in Silicon Valley
-BlogWorld Expo

Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful By T. MCCANN on March 10, 2012
Format: Paperback Verified Purchase
When you read an instructional book and continually wish you had another book to explain it, then the book has failed.

In common with other reviewers I found the information in this book to be well out of date. Usually in Dummies books they take a 'fill-in-the-blanks' approach to getting you started, the emphasis being on getting you to a working result as quickly as possible, and then explaining the theory later. This approach was never going to work with this topic because the Facebook platform changes week by week. The author acknowledges this; I've lost track of the number of times the author says "at the time of writing...". It would have been useful therefore for him to abandon the usual Dummies approach and give the reader some much needed theory: for example explaining the parts of the Facebook screen you can and can't change, building a top-down explanation of terms and concepts, etc. But no, the author presses ahead with page after page after page of screens and forms that look nothing like what you will actually see when you come to do it.

Rather than giving us a structured look at the Facebook platform, the author darts about, talking about javascript here, HTML there, a bit of PHP, then a tiny bit about authorisation, then back to the canvas, more javascript, a bit abouts tabs, then iFrames, more settings and a bit more javascript. He goes from talking about high level marketing concepts to low level detail about javascript variables and back again sometimes on the same page. There is no discernible structure. This lack of structure means you don't build a mental picture of how Facebook applications work and you also don't see a story of how an application is built step by step.
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9 of 10 people found the following review helpful By Steve C on May 10, 2011
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Great information! At the time of this review this was the only book I could find about Facebook apps that was up-to-date with all the changes to the Platform. It covers a lot of information on a wide variety of subjects, but all relevant to Facebook Apps.
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8 of 9 people found the following review helpful By T. Summerall on June 2, 2011
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If you, like me, are just getting started in facebook app development you should buy this book right now. (I have no relationship to the author.)

The state of fb development is a moving target and this book has tons of the latest info. It will save you from having to do the site-by-site, blog-by-blog detective work to figure out how to do things.

I was getting really frustrated looking for thorough and up-to-date information and finding this book was a huge relief.
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6 of 7 people found the following review helpful By RDP1976 on February 24, 2012
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I'm a programmer with a degree in Computer Science and 13 years programming experience. I've read many books on programming, applications development, databases, social networks etc. I just finished reading this book and while I'm sure it was more relevant when it was first published, I found that most of the content is now obsolete. Most of the code examples are either incomplete, obsolete or use deprecated functionality. Many of the code examples don't work. Many of the links provided don't work. I even found sections of the author's own website (staynalive.com) that are broken links! Overall, I don't feel like this book was professionally written. The structure is poor and lacks any sort of synergy between sections. I was hoping for a book that would take the reader through the full development cycle of a Facebook Application - from concept to design, programming and testing. Most programming books adopt some sort of "dummy project" to allow for the reader to "learn by doing". This is not the case with this book. In the author's defense, I do understand that Facebook is a living, breathing environment and I recognize that it is always going to be difficult for a "Facebook" book to be accurate when, by the time the book is published, it is likely that much of the content is incorrect/obsolete. Having said that, whilst this book did "get me started" with understanding Facebook Application Development, I wouldn't recommend it due to its "out of date" content.
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2 of 2 people found the following review helpful By Kristobal Dude on May 16, 2013
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I had high hopes for this book. Unfortunately, I found out the hard that if you want to follow any kind of book, tutorial, or video on developing for Facebook, you need to do it now. Don't do like I did -- I bought this book and waited a year to do anything with it. By then FB had changed their code and SDK and the step-by-step instructions offered were just different enough to confuse and be mostly useless to the target audience the book was intended for. Of course high-level programmers could probably figure it out, but this book was supposed to be for folks who had some programming background, but didn't need any prior experience in developing for Facebook.

On the positive side, the author has a great conversational writing style -- what anyone familiar with "Dummies" books would naturally expect. And I'm not necessarily blaming him. In fact kudos to the author for actually taking the effort to write a "Facebook Programming" book -- I have been looking for them for ever and they are still very rare. Based on my experience with this book, I now understand why.

I have to think that people who this book is intended for might be better served by taking the new-ish Lynda.com courses (online) on Facebook Development. They have one that teaches you the JavaScript SDK and another that teaches the PHP SDK, so you can learn front-end and back-end Facebook dev. I can vouch that they actually take you step by step, and that the current (MAY 2013) Facebook developer code iteration matches the Lynda.com instructions.

Cheers.
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