Facebook Application Development For Dummies [Paperback]

Jesse Stay (Author)

Book Description

Publication Date: May 10, 2011 | ISBN-10: 0470768738 | ISBN-13: 978-0470768730 | Edition: 1

A fun and easy guide to creating the next great Facebook app!

Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app!

• Shows you how to build the next great Facebook application with just basic HTML and scripting skills
• Delves into what makes a good app and what makes a lucrative app
• Explores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game development
• Reviews the Facebook toolkit and gets you started with the My First Facebook application
• Covers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interface

Create the next killer Facebook app with this approachable, fun guide!

Editorial Reviews

From the Back Cover

Learn to choose your platform, plan your strategy, and spread your message with Facebook!

Ready to build the next knockout Facebook app? Whether you're starting out with a humble (but useful!) HTML tag to welcome visitors to your Facebook page or planning a fully integrated Web site that connects your visitors with their Facebook friends, this book has the scoop. If you know justa bit about HTML and basic scripting, you're ready to go!

• Find the fish — see how you can put your product or servicebefore Facebook users and "fish where the fish are" with apps and Pages

• Get the tools — check out the Facebook Developer app and choose a text editor, hosting service, and scripting language

• Explore APIs — learn about OAuth 2.0, Graph API, Real-Time Objects, the Search API, and more

• Make it mobile — program your app on the iPhone or Android Facebook SDK

• Be businesslike — turn app development into a business, advertise and sell your apps, and keep up with the rules

Open the book and find:

• How to create developer and test accounts

• Tips for setting up an app-hosting foundation

• Steps for creating a 5-minute app

• How to recreate your Web site within Facebook

• Integration points and how to use them

• Cool ways to use Social Plugins

• How to translate your Web site into multiple languages

• Pitfalls to avoid

Learn to:

• Install the Facebook toolkit and use the Graph API

• Use Facebook Markup Language and Facebook Query Language

• Create applications for marketing and making money

• Boost your brand with a Facebook page

About the Author

Jesse Stay is a social media technologist, consultant, and developer who specializes in Facebook and related technologies that enable business owners to reach their customers in a viral manner. He is Social Media Director for the LDS Church as well as founder and CEO of Stay N Alive Productions.

Product Details

• Paperback: 408 pages
• Publisher: For Dummies; 1 edition (May 10, 2011)
• Language: English
• ISBN-10: 0470768738
• ISBN-13: 978-0470768730
• Product Dimensions: 9.2 x 7.4 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #98,507 in Books (See Top 100 in Books)
  • #69 in Books > Computers & Technology > Networking > Network Programming

More About the Author

Jesse Stay is a speaker, author, blogger, and entrepreneur, who writes and consults on the topics of social media and new media architecture, bridging the gap between "technical" and "social" for both marketers and developers. Jesse has written four books -- his latest two, Facebook Application Development For Dummies, and the recently released Google+ For Dummies show the breadth of knowledge Jesse has to offer. Jesse was also named one of 20 developers to follow on Twitter and one of 10 entrepreneurs to follow on Twitter by the top Tech blog Mashable.com.

His unique technology background has enabled him to help others understand the new mesh of technology, marketing, PR, and customer service, which social media has come to be, and how they can deeply integrate these technologies into their own environments. Jesse has consulted for top 10 Facebook applications, large corporations, social media applications with millions of users, and has helped many people become successful through their social media efforts to merge technology with marketing. Jesse has built his own profitable social media applications in the hundreds of thousands of users. In addition to building and consulting for top social media applications, Jesse has been successful in managing Social Media campaigns for Facebook Pages in the hundreds of thousands of fans to even millions, some of them his own Facebook Pages. During his day job, Jesse serves as a Social Media Strategist for The Church of Jesus Christ of Latter-day Saints, an organization with over 14 million members, some of the largest humanitarian and service efforts in the world, and a very unique international strategy for social media.

Jesse also hosts his own successful blog, Stay N Alive, perhaps the #1 tech blog in Utah and is regularly featured on Techmeme.com. Aside from that, Jesse's articles have been featured on sites such as LouisGray.com, the top two blogs about Facebook, InsideFacebook and AllFacebook, as well as Venturebeat. You can also see the coverage and breadth of Jesse's influence on Delicious. You can find him on his blog, on Google+, on Facebook, or on LinkedIn. Contact him for a jam-packed consulting session about how your business strategy can benefit through integration of Social Media technologies and philosophy! Or book him for your next speaking engagement.

Jesse's Clients, Advisory Roles, and Former Clients Include, among others:

-Facebook
-Myspace
-Ancestry.com
-Cinch.fm (owned by Blogtalkradio)
-The Church of Jesus Christ of Latter-day Saints
-Pluralsight
-FamilyLink
-MovieClips.com
-SocialToo.com
-Xydo.com
-TodaysMama.com
-i.TV
-JumpStart
-OpenID Foundation
-PeopleBrowser

Jesse's Speaking Roles Include:

-Keynote Speaker - LDS SORT Conference
-Keynote Speaker - Nevada Interactive Media Summit
-Keynote Speaker - TMeetup
-Master of Ceremonies - Utah Golden Spike Awards for PR Professionals
-Facebook Success Summit
-Business Success Summit
-Next Level Hawaii
-Brigham Young University Hawaii
-Dallas Chamber of Commerce CIO Symposium
-Silicon Valley Web Builders Inside Facebook Event
-Ignite Salt Lake City
-O'Reilly Author Webinars
-Safari Books Online Author Webinars
-Panel, Utah Technology Council
-Panel, Utah Global Entrepreneurship Week Conference
-Guest Judge, Bebo's B.E.S.T. Developer Contest
-Panel, Social Media Club alongside Frank Eliason ( @comcastcares)
-PhotoCamp Utah
-Brigham Young University
-Panel, TMeetup Alongside Ben Parr from Mashable, Doug Williams and Ryan Sarver from Twitter and others in Silicon Valley
-BlogWorld Expo