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Facebook Marketing All-in-One For Dummies Paperback


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Product Details

  • Paperback: 672 pages
  • Publisher: For Dummies; 1 edition (August 9, 2011)
  • Language: English
  • ISBN-10: 0470942304
  • ISBN-13: 978-0470942307
  • Product Dimensions: 9.2 x 7.4 x 1.4 inches
  • Shipping Weight: 2.3 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #155,448 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Corporation or mom-and-pop shop, your business can grow with Facebook marketing!

Facebook's platform can turn a business into a living, breathing, one-to-one online marketing machine, so what are you waiting for? These 9 minibooks are a crash course in marketing your business via the most popular social networking site ever. Learn how it works, how to get started, dozens of ideas and techniques, and the signposts of success.

  • Packed with potential — see how one-to-one customer engagement, relationship development, and a new opportunity for customer service can help your business grow

  • Creating your Page — get started on the right foot with the perfect category and fit for your business

  • Stitching things together — link to Twitter, import your blog, and attach photos, videos, and events to your Page

  • Don't forget the fun — learn how to keep your posts brief, upbeat, and useful; Facebook is about fun

  • Learn to be Liked — explore ways to build visibility, engage your visitors, create incentives for return visits, and get them to click that Like button

  • It pays to advertise — get the scoop on creating effective Facebook ads

  • Is it working? — measure key elements and analyze to see how your marketing is doing

Open the book and find:

  • The basics about Pages and how to set one up

  • What should go into your marketing plan

  • Tips for keeping content fresh and appealing

  • Great ways to engage your community

  • How to expand your existing e-commerce to Facebook

  • Ways to use events and contests

  • Advanced tactics that give you an edge

  • Tools for monitoring and measuring your plan's success

9 books in 1

  • Joining the Facebook Marketing Revolution

  • Claiming Your Presence On Facebook

  • Adding the Basics

  • Building, Engaging, Retaining, and Selling

  • Understanding Facebook Applications

  • Making Facebook Come Alive

  • Advanced Facebook Marketing Tactics

  • Facebook Advertising

  • Measuring, Monitoring, and Analyzing

About the Author

Amy Porterfield created "The Simple Social Media Formula" and consults for high-profile companies and industry-leading entrepreneurs.

Phyllis Khare is Social Media Director for iPhone Life magazine and a social media marketing speaker, trainer, and consultant.

Andrea Vahl is a social media coach, strategist, and speaker and blogs as Grandma Mary.


More About the Authors

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Customer Reviews

She's one of my favorite teachers of online social media marketing.
Cristi B.
This book was recommended to me by a friend who is very familiar with Facebook and works in the internet arena every day.
Paul A. Siemik
It flows smoothly from one topic to another in an easy to follow sequence.
steshe865

Most Helpful Customer Reviews

23 of 23 people found the following review helpful By Coach Laura on August 23, 2011
Format: Paperback
If you have questions about using Facebook for business and want a current text that is easy to read and understand, Facebook Marketing All-In-One for Dummies is one of the best resources to read at this time. Whether you want to know how to get started with Facebook pages (for businesses), how to optimize facebook ads, develop contests, or understand other advanced marketing tools and tactics, Amy, Phyllis, and Andrea cover it. As a Social Media Marketing Professional, I have to say they offer some of the best tips and how to's on using Facebook for marketing and developing relationships with your market.
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20 of 20 people found the following review helpful By Lisa McCormick on July 27, 2011
Format: Kindle Edition
I can't put this book down! I downloaded the first chapter for free, and was so taken by how smart and clear and direct Amy Porterfield's writing is, I immediately bought the entire book to read on my iPad.

I have a well-established online presence as a professional guitar instructor, and use Internet marketing strategies every day to connect with my thousands of students. I have even established a side business as a social media consultant.

That said, I gained instant inspiration and practical ideas just from reading Chapter One of this book! I know it is going to be very valuable to me and my business. I can't wait to implement some of Amy's great suggestions and strategies!

Thank you, Amy!

-Lisa McCormick, Online Guitar Instructor
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14 of 14 people found the following review helpful By Sandra L. Williams on October 12, 2011
Format: Paperback Verified Purchase
I absolutely love this book. I haven't used Facebook very much and when I decided to put up a business page I knew I needed help. This book has taken me step by step through the process, explaining everything as it goes along.
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8 of 8 people found the following review helpful By steshe865 on December 21, 2011
Format: Paperback Verified Purchase
I like "Dummies Books." That is because they are usually well laid out, are written in easy to follow sequences, and generally way over deliver in content. This book is no exception to that formula. It has nine books in one. It flows smoothly from one topic to another in an easy to follow sequence. And, in my opinion, over delivers in content. I think it is well worth the price of the book. I personally believe that this will be a reference book that will stay on my shelf in the "when in doubt, refer to" section for many years. It is a book for both the beginner and for the more advanced person.
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8 of 8 people found the following review helpful By Paul A. Siemik on October 20, 2011
Format: Paperback Verified Purchase
Our world of communication and advertising has changed. The old saying, "you can't teach and old dog new tricks" doesn't apply if you read this book. Our world is changing so fast that it's hard to keep up. This book was recommended to me by a friend who is very familiar with Facebook and works in the internet arena every day. This author explains how to work and understand Facebook in a way that is easy to comprehend. I was told this author, Amy Porterfield, and her books are the best and in my opinion she was correct.
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8 of 8 people found the following review helpful By Isaac A Wardell on August 18, 2011
Format: Paperback
Great book, the best part is you don't have to read it from front to back. Look over the index for the issues you are having, jump to that spot in the book and you'll have a detailed answer on that particular issue!
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7 of 7 people found the following review helpful By Cristi B. on December 7, 2011
Format: Paperback
I've been learning from Amy Porterfield's site, blog, and webinars for quite some time now. She's one of my favorite teachers of online social media marketing. All 3 of these teachers give clear, well-directed, insightful instructions on exactly what you need to do to help your biz! Love it!
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5 of 5 people found the following review helpful By David A. Wollman on January 3, 2012
Format: Paperback Verified Purchase
This all-in-one book is a great case study in how to make Facebook work for your business. It has been a god send for me in the hospitality business.
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