Facebook Marketing: An Hour a Day [Paperback]

Chris Treadaway (Author), Mari Smith (Author)

Book Description

Publication Date: May 3, 2010

Develop, implement, and measure a successful Facebook marketing campaign

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.

Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

• Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
• Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
• Shows how to execute your strategy while incorporating all of Facebook's relevant features
• Addresses Facebook's pay-per-click platform, Facebook Connect, and more

Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Editorial Reviews

Review

‘…a worth reading book for social savvy marketeers who wish to improve their tactics and tools.' (Business Network, February 2011).

From the Back Cover

Create an Integrated, Effective Facebook Strategy for Your Organization, A Step-by-Step Guide

Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.

Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaign with this hands-on guide.

• Understand how Facebook fits into the social media landscape

• Develop your strategy, identify the numbers that matter, map them to business goals, and define your metrics

• Learn about Fan Pages and Groups and establish a winning corporate presence

• Create a following with compelling content, Facebook ads, contests, events, and more

• Integrate Facebook Connect to add social media features to your website

• Use analytics to monitor and test your results so you can see what's working with your target audience

• Create clear, effective Microsoft Excel dashboards for reporting results

You'll also find:

• Advanced Facebook features and capabilities, including applications

• Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

• Information about valuable third-party resources and links

• A look at the future of Facebook marketing from industry luminaries

Praise for Facebook Marketing: An Hour a Day

"By reading and using FBMHD, social savvy marketers gain the strategies, tactics and tools to cross the chasm from a hope-it-works community to a well-performing channel for marketing and communications."
—Adam Weinroth, VP of Strategic Marketing, Demand Media

"If you want to learn how to tap the communications tool of choice for hundreds of millions of people around the world, study Facebook Marketing. The real-world examples from organizations of all kinds are especially valuable for those who still need to be convinced (like your boss)."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages

"This book walks the walk. It shows marketers at all levels how to roll up their sleeves, jump in, and get winning results quickly."
—Brian Goldfarb, Director, Developer Platform, Microsoft

See all Editorial Reviews

Product Details

• Paperback: 312 pages
• Publisher: Sybex; 1 edition (May 3, 2010)
• Language: English
• ISBN-10: 0470569646
• ISBN-13: 978-0470569641
• Product Dimensions: 0.7 x 7.3 x 9.1 inches
• Shipping Weight: 14.9 ounces
• Average Customer Review: 4.1 out of 5 stars  See all reviews (26 customer reviews)
• Amazon Best Sellers Rank: #463,064 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

34 of 34 people found the following review helpful

4.0 out of 5 stars An Excellent Guide July 7, 2010

By Janet Barclay

Format:Paperback|Amazon Verified Purchase

Before reading the book, I had thought it would explain how you can maintain a strong presence for your business in only 60 minutes a day, but that's not quite what it's about. It is actually a sixteen-week program, taking you from planning to implementation and evaluating your results. Every day has an assigned task which should take approximately one hour to complete, making it ideal for readers who prefer a practical, structured approach to learning.

The "course outline" is as follows:

Month 1: Create the Plan and Get Started
Month 2: Establish Corporate Presence with Pages and Groups
Month 3: Create Demand with Facebook Ads
Month 4: Advanced Tactics and Campaign Integration

There is a wealth of valuable information in this volume, much of which is not limited to Facebook but is relevant to any form of social media marketing. It's next to impossible to talk about any component of social media in isolation, because they all work together so closely.

Facebook changes so often that no one can know for sure what the future will hold, so the Appendix containing the opinions of six industry experts on "The Future of Facebook" was particularly fascinating. It is clear that social media in general, and Facebook in particular, are going to continue to play a major role in people's lives, so it's going to become increasingly important for businesses to get involved if they don't want to get left behind.

Whether or not you choose to follow the daily steps, this book is an excellent guide for anyone wanting a better understanding of how Facebook works and how they can leverage it to promote their business.

50 of 53 people found the following review helpful

5.0 out of 5 stars Indespensible Resource Plus Get More Resources Online May 3, 2010

By Ark Lady (Diana L Guerrero)

Format:Paperback|Amazon Verified Purchase

Any user of Facebook needs this book. If you are a small business owner or active online promoting your brand it really helps to have a guide and a shortcut to being effective online.

I first met Mari Smith online as I was getting my profile and fan pages up and operating.

Since then I found that she is THE leader in anything Facebook and is accessible from her fan page to help with any updates or questions that might come up.

What I liked about Facebook Marketing An Hour a Day is that it gives you a background on Facebook, defines it, and then helps guide you into developing a strategy and how to measure it.

In addition it also teaches you how to use pages and groups, how to use ads, and advanced tactics--so it is great for the average user or the small business person or online marketing teams.

I selected the Kindle edition because of the rapidly changing nature of social media so I could get it right away.

Things in social media change so fast (just like Facebook's new revamps over the last two weeks) so I do encourage you to download and begin using it right away.

This book is well worth the investment--go get it now and then go find MariSmith on Facebook!

27 of 28 people found the following review helpful

5.0 out of 5 stars Better Than Many $500 Courses I've Bought May 7, 2010

By William T. Harrison

Format:Paperback|Amazon Verified Purchase

I heard one of the authors give an awesome presentation at a conference last year, so I was eagerly awaiting this book. Fortunately it didn't disappoint! Lots of great specific, actionable how-to instructions -- just what I need to get my Facebook marketing going. In fact, the book is better than many courses I've bought from other marketing experts for $500+ (and some of those were pretty good too). Highly recommended.

10 of 10 people found the following review helpful

4.0 out of 5 stars Wearing out my yellow highlighter July 7, 2010

By Charles Brown

Format:Paperback

I started reading Mari Smith and Chris Treadaway's new book, Facebook Marketing: An Hour a Day and it is slow going.

It is NOT slow reading because it is poorly written or dull.

I'm reading it slowly because I am literally using up my yellow highlighter marking important passages. Then I have to pause to write little margin notes. And then of course I must put those little sticker bookmarks on pages I know I'll want to refer back to again and again.

Not to mention that I have to jot down ideas gleaned from Smith and Treadway in a little notebook I keep with me at all times.

And all that doesn't include the time I spend being envious of these two and their brilliant ideas. I just wish I had written this book instead.

Treadaway and Smith have written that rare book that balances in-depth, expert advice without leaving the newbe behind in the dust. It is just packed with actionable ideas any marketer can use to take advantage of the breathtaking potential of Facebook to promote their business.

11 of 12 people found the following review helpful

5.0 out of 5 stars A guided tour to Facebook mastery May 4, 2010

By John Jantsch

Format:Paperback

Facebook is so hot right now that businesses are jumping in without a plan or clue. This book is the kind of tool you need to dig in and create a strategy and master the technical stuff that can create so much frustration for the business owner already strapped for time.

The book will also help marketers demonstrate to CEOs and department heads reluctant to explore Facebook and other social media platforms how to treat Facebook as in integrated part of the marketing whole.

John Jantsch author of The Referral Engine: Teaching Your Business to Market Itself

9 of 10 people found the following review helpful

5.0 out of 5 stars Excellent practical guide May 31, 2010

By Marylene Delbourg-Delphis

Format:Paperback|Amazon Verified Purchase

Books related to social media marketing keep coming out. The truth is that even if Internet and social media marketing aren't new, the information needs for marketing managers are huge: the more they read, the faster they will get the immersion feel enabling them to move from a tactical use of social media to a strategic management of social media campaigns.

Not all books are equally valuable, though. Count Facebook Marketing by Chris Treadaway (@ctreada) and Mari Smith (@MariSmith) among the great ones. Unpretentious and practical, it takes you by the hand and shows you how Facebook can work for you, as an individual with a personal practice, or as a social "editor-in-chief" for your company. Even if you believe that you already "know" a lot, read this book as it's quite possible that you might not yet be taking full advantage of what you "know."

The first chapter is one of the simplest and best written short history of Internet Marketing I have seen in a while; it summarizes how customer targeting is quickly evolving towards building up coherent sets of motivated and intention-driven social commerce addressees, and takes you to the second chapter and what Facebook is: a platform that brings people to real or virtual places or stores based on who they are, what they like, or what they are looking for. In other words, people who have described themselves in their own terms. Based on this understanding of the potential of Facebook as a sales and marketing platform, you are able to define your "social media product," because "the social media presence is, in effect, an interactive online product." Promoting or positioning this "product" requires a structured view of your social media project, so start with the beginning: Create a campaign.... Facebook Marketing is one of the few books reminding you of this simple, yet critical concept of "campaign": it's what kicks off the entire work process and your operational plan.

Chapters 4 to 7 take you through a month-by-month (as well as week-by-week and day-by-day) planning and execution plan. This is yet another real plus of this book: the authors are hands-on practitioners sincerely willing to transfer their own experience and turn you into empowered, rather than dogmatic, professionals. Because measurable success will not come overnight. It's the result of an iterative process composed of a collection of adjustments, experiments, and reassessments. "Remember," the authors warn, "these projects involve a lot of trials and errors." So, generally speaking, no matter how convinced you may be that you are cutting edge, always temper your own expectations, don't over-promise, and measure impact and results like crazy.

The last three chapters offer a variety of tips and advice - from leveraging Facebook apps to picking up the right people and vendors - and invite you to remain on the look out. Facebook has quickly become a marketing power-kingdom. Continued learning will be part of your continued success. Incidentally, keep abreast with the authors' sites and wisdom. Read more ›