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Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.
Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaign with this hands-on guide.
Understand how Facebook fits into the social media landscape
Develop your strategy, identify the numbers that matter, map them to business goals, and define your metrics
Learn about Fan Pages and Groups and establish a winning corporate presence
Create a following with compelling content, Facebook ads, contests, events, and more
Integrate Facebook Connect to add social media features to your website
Use analytics to monitor and test your results so you can see what's working with your target audience
Create clear, effective Microsoft Excel dashboards for reporting results
You'll also find:
Advanced Facebook features and capabilities, including applications
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Information about valuable third-party resources and links
A look at the future of Facebook marketing from industry luminaries
Praise for Facebook Marketing: An Hour a Day
"By reading and using FBMHD, social savvy marketers gain the strategies, tactics and tools to cross the chasm from a hope-it-works community to a well-performing channel for marketing and communications."
—Adam Weinroth, VP of Strategic Marketing, Demand Media
"If you want to learn how to tap the communications tool of choice for hundreds of millions of people around the world, study Facebook Marketing. The real-world examples from organizations of all kinds are especially valuable for those who still need to be convinced (like your boss)."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages
"This book walks the walk. It shows marketers at all levels how to roll up their sleeves, jump in, and get winning results quickly."
—Brian Goldfarb, Director, Developer Platform, Microsoft
This book was very helpful in understanding Facebook. Facebook is always now changing rules and ways to operatePublished 8 months ago by Janice Mclean
This was a great book! I have done alot of social media marketing for over 8 years now and can never get enough information! Read morePublished 11 months ago by Jared M.
This is the best of all the facebook marketing books. Simply laid out and interesting!Published 13 months ago by Sally P.
While the book's title promises you'll master Facebook marketing in an hour a day, that may be a slight exaggeration given the ever-changing face of Facebook. Read morePublished 18 months ago by Amazon Customer
I borrowed this book from my local library.
After I come to one fifth of the book, I found out that the book is really about promoting your business on Facebook. Read more
This book was to be used in conjunction with a non-credit college class. In my opinion, the class poor and did not use this book appropriately. Read morePublished on May 20, 2013 by Howard B