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Put Facebook to work for your organization with this savvy guide that shows you how to develop, implement, and measure a successful Facebook marketing campaign from start to finish.
Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaign with this hands-on guide.
Understand how Facebook fits into the social media landscape
Develop your strategy, identify the numbers that matter, map them to business goals, and define your metrics
Learn about Fan Pages and Groups and establish a winning corporate presence
Create a following with compelling content, Facebook ads, contests, events, and more
Integrate Facebook Connect to add social media features to your website
Use analytics to monitor and test your results so you can see what's working with your target audience
Create clear, effective Microsoft Excel dashboards for reporting results
You'll also find:
Advanced Facebook features and capabilities, including applications
Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
Information about valuable third-party resources and links
A look at the future of Facebook marketing from industry luminaries
Praise for Facebook Marketing: An Hour a Day
"By reading and using FBMHD, social savvy marketers gain the strategies, tactics and tools to cross the chasm from a hope-it-works community to a well-performing channel for marketing and communications."
—Adam Weinroth, VP of Strategic Marketing, Demand Media
"If you want to learn how to tap the communications tool of choice for hundreds of millions of people around the world, study Facebook Marketing. The real-world examples from organizations of all kinds are especially valuable for those who still need to be convinced (like your boss)."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages
"This book walks the walk. It shows marketers at all levels how to roll up their sleeves, jump in, and get winning results quickly."
—Brian Goldfarb, Director, Developer Platform, Microsoft
This book is well worth the investment--go get it now and then go find MariSmith on Facebook!
I'm not done reading this book but from what I've read, I think it's a great, comprehensive guide to marketing on social networks.
Overall, this book is worth buying because its clear and simple approach lends itself to any type of reader.
While the book's title promises you'll master Facebook marketing in an hour a day, that may be a slight exaggeration given the ever-changing face of Facebook. Read morePublished 3 months ago by S. Rhoades
I borrowed this book from my local library.
After I come to one fifth of the book, I found out that the book is really about promoting your business on Facebook. Read more
This book was to be used in conjunction with a non-credit college class. In my opinion, the class poor and did not use this book appropriately. Read morePublished 15 months ago by Howard B
It is Very good book for training juniors marketers in social media.
You should try it too
I am amazed in this day and age that almost a year after the paper version of this book was updated to the 2nd edition that the ebook links to the old edition. Read morePublished 19 months ago by Wayne
I really did not like this book. I got rid of it soon after I bought it. I think the title "An Hour a Day" is very misleading.Published 19 months ago by Mary Jane Humes
After reading this book i wanted to dive further into the marketing aspect of Facebook and how powerful it really is. Read morePublished on May 4, 2012 by seohop
This is an extremely useful guide to understanding Facebook and how it can be used to promote businesses. Read morePublished on November 2, 2011 by ssenkohli
While I'm interested in social marketing, I'm unsure if this book adds to the current books or website information in circulation. Read morePublished on September 4, 2011 by Ria Devine