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Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech) Paperback – May 15, 2010

ISBN-13: 978-0789743213 ISBN-10: 0789743213 Edition: 2nd

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Product Details

  • Series: Que Biz-Tech
  • Paperback: 216 pages
  • Publisher: Que; 2 edition (May 15, 2010)
  • Language: English
  • ISBN-10: 0789743213
  • ISBN-13: 978-0789743213
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,670,754 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Justin R. Levy is Director of Business Development, Marketing, and Client Relations at New Marketing Labs, a new media marketing agency that helps large and mid-sized businesses drive business value through the use of social media, blogs, community platforms, and other new online tools. Levy’s clients include Sony, Microsoft, Citrix Online, Pearson Education, SAS, and Molson Coors. Levy is also partner and general manager of Caminito Argentinean Steakhouse, a traditional steakhouse that has successfully used social media to drive sales, create community, and develop thought leadership. Contact Justin at http://justinrlevy.com.


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Customer Reviews

3.2 out of 5 stars

Most Helpful Customer Reviews

20 of 23 people found the following review helpful By Marc on August 20, 2010
Format: Paperback
Bought this book because it promises it will teach you a thing or two about Facebook Marketing, soon i realized this book was written for those who have spend the last 5 years on the bottom of the ocean or any other place without no access to the internet.

The whole book is a collection of screenshots on how to setup a facebook account, how to create a page, how to post something, how to share a picture, etc. all basic stuff which is pretty straight forward and has nothing to do with marketing.
In fact he doesn't touch marketing at all in this book apart from how to setup an add campaign and create a group.
The real life examples aren't real life examples. screenshots of blank reports, what will it tell us?

I mean, why spent an entire chapter on facebook's marketplace if you mention already in the first paragraph that this can not be used for any commercial messages, then why bother? its only useful if you having a personal garage sale.

Its obvious this book is written by a computer geek, who is not a professional marketer. Its written for people who don't know anything about facebook and have no clue what online marketing is. It is certainly not for a marketing professionals. I would be surprised if they would take something away from this book. Therefore wouldn't recommend this book to anyone who is looking for facebook marketing tricks, pretty sure there are better books out there written by people who actually ran a marketing campaign or two on Facebook.
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6 of 7 people found the following review helpful By Reg Nordman on August 3, 2010
Format: Paperback
The second edition of a very valuable book that encompasses all the changes to Facebook to date. I found his chapter on setting up Pages to be very valuable. He goes into great detail showing you how to make your corporate Facebook page a valuable marketing asset. One chapter of best practices is worth the price of the book. Easy read, worth the time investment
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2 of 2 people found the following review helpful By Chris Miller VINE VOICE on October 31, 2010
Format: Paperback
The maze that corporations, and even individuals, maneuver through in Facebook is daunting when it comes to marketing strategy and implementation. Justin R. Levy makes it seem so simple in his second edition of Facebook Marketing: Designing Your Next Marketing Campaign. This is through the published Que, and is available on Amazon as well.

I worked through the pages quickly, even folding corners on pages I really found value in. I was shocked to see the number of them I flagged when I had completed the book. It made me realize this book of less than 200 pages answered many questions I personally had about how best to market across Facebook.

The author starts the book with a quick 5 page summary on social network growth and then a required 25 pages for anyone new to Facebook. I know it seems strange, but there is those that have never been in Facebook yet. So this snapshot is always important. The author even suggests you skip that chapter is you know it already.

Chapter 3 begins the knowledge transfer of building a corporate presence and deciding between pages and groups. Throughout the book he does a great job of explaining why one would be better in certain circumstances over the other. Promotion of the page is key in any company advertising and he makes a quick case for ways to build a following through grass roots.

Interestingly, he also jumped into Facebook Connect in Chapter 4, which you do not see many corporate sites using. I know his main focus was on the sharing aspect but he also addressed single sign on. Chapter 5 focused on advertising and the best ways to invest to build your presence in Facebook. The strategy talk continued in Chapter 8-10.

He crammed Chapter 7 on Privacy in the middle.
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2 of 2 people found the following review helpful By Midwest Book Review on August 6, 2010
Format: Paperback
Facebook has taken the world by storm as a tool of marketing. "Facebook Marketing: Designing Your Next Marketing Campaign" is an updated guide to using the Facebook application to push one's product and get people talking about one's product, without falling into the obvious pitfalls that are easy to stumble upon when pursuing these types of avenues. From privacy concerns, dealing with the future of Facebook and other sites, making your advertisements, and more, "Facebook Marketing" is a must for any who want to embrace the web as the advertising tool it can be.
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3 of 4 people found the following review helpful By Christina Pappas on October 31, 2010
Format: Paperback
This is for a very very `green' Facebook user. Justin spends a chapter discussing how to setup a page, from uploading images to adding updates to your page (he does add a friendly disclaimer, however, to skip this part if you are already familiar). As someone who has a personal Facebook page for a few years now but admittedly guilt of not keeping it updated, I got a lot out of this book. I was familiar with LinkedIn advertising, but not on Facebook (am trying it soon!). Also wasn't aware of Facebook Insights. Couple questions were left unanswered however when I reached the end like `how do you remove tabs or re-order them'. In addition, Justin points to a number of external resources but I found no mention of a Facebook strategy firm. Is there anyone out there that helps set these things up? Would love to get all my ideas into reality. Just not sure what's next after this book...
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1 of 1 people found the following review helpful By Peter O'KELLY on September 8, 2010
Format: Paperback
This book is a timely and helpful overview of Facebook and its utility as a marketing tool. Justin Levy clearly explains Facebook's history, purpose, and capabilities, along with suggestions for (and examples of) how Facebook can be effectively leveraged for marketing purposes. Some of the screen shots can be difficult to read, but the companion Safari online edition of the book (freely accessible to book purchasers for 45 days) is useful for viewing the examples and interactively navigating to some of the referenced pages, for further exploration.
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