Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech) [Paperback]

Justin Levy (Author)

Book Description

Publication Date: May 15, 2010 | ISBN-10: 0789743213 | ISBN-13: 978-0789743213 | Edition: 2

The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!

 

In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.

 

Coverage includes

• Learning from the pioneers and avoiding beginner’s mistakes

• Developing a winning Facebook marketing strategy

• Establishing a presence that starts working fast and grows with you

• Designing Facebook ads that drive more clickthroughs at lower cost

• Using Facebook Connect and Live Stream Box to reach customers outside Facebook

• Monitoring what customers are saying about you in real-time

• Communicating more powerfully with widgets and Apps

• Addressing privacy concerns

• Building communities that promote loyalty and innovation

• Using Sweepstakes and other traffic builders

• Mastering advanced Facebook marketing tips, tricks, and hacks

• Preparing for the future of Facebook

Editorial Reviews

About the Author

Justin R. Levy is Director of Business Development, Marketing, and Client Relations at New Marketing Labs, a new media marketing agency that helps large and mid-sized businesses drive business value through the use of social media, blogs, community platforms, and other new online tools. Levy’s clients include Sony, Microsoft, Citrix Online, Pearson Education, SAS, and Molson Coors. Levy is also partner and general manager of Caminito Argentinean Steakhouse, a traditional steakhouse that has successfully used social media to drive sales, create community, and develop thought leadership. Contact Justin at http://justinrlevy.com.

Product Details

• Paperback: 216 pages
• Publisher: Que; 2 edition (May 15, 2010)
• Language: English
• ISBN-10: 0789743213
• ISBN-13: 978-0789743213
• Product Dimensions: 6.1 x 0.4 x 9 inches
• Shipping Weight: 10.4 ounces
• Average Customer Review: 3.2 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #918,353 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

20 of 23 people found the following review helpful

1.0 out of 5 stars great guide on how to use facebook, marketing value absolutely zero August 20, 2010

By Marc

Format:Paperback

Bought this book because it promises it will teach you a thing or two about Facebook Marketing, soon i realized this book was written for those who have spend the last 5 years on the bottom of the ocean or any other place without no access to the internet.

The whole book is a collection of screenshots on how to setup a facebook account, how to create a page, how to post something, how to share a picture, etc. all basic stuff which is pretty straight forward and has nothing to do with marketing.
In fact he doesn't touch marketing at all in this book apart from how to setup an add campaign and create a group.
The real life examples aren't real life examples. screenshots of blank reports, what will it tell us?

I mean, why spent an entire chapter on facebook's marketplace if you mention already in the first paragraph that this can not be used for any commercial messages, then why bother? its only useful if you having a personal garage sale.

Its obvious this book is written by a computer geek, who is not a professional marketer. Its written for people who don't know anything about facebook and have no clue what online marketing is. It is certainly not for a marketing professionals. I would be surprised if they would take something away from this book. Therefore wouldn't recommend this book to anyone who is looking for facebook marketing tricks, pretty sure there are better books out there written by people who actually ran a marketing campaign or two on Facebook.

6 of 7 people found the following review helpful

5.0 out of 5 stars A very valuable book August 3, 2010

By Reg Nordman

Format:Paperback

The second edition of a very valuable book that encompasses all the changes to Facebook to date. I found his chapter on setting up Pages to be very valuable. He goes into great detail showing you how to make your corporate Facebook page a valuable marketing asset. One chapter of best practices is worth the price of the book. Easy read, worth the time investment

2 of 2 people found the following review helpful

4.0 out of 5 stars An excellent intro into Facebook Marketing October 31, 2010

By C. Miller VINE™ VOICE

Format:Paperback

The maze that corporations, and even individuals, maneuver through in Facebook is daunting when it comes to marketing strategy and implementation. Justin R. Levy makes it seem so simple in his second edition of Facebook Marketing: Designing Your Next Marketing Campaign. This is through the published Que, and is available on Amazon as well.

I worked through the pages quickly, even folding corners on pages I really found value in. I was shocked to see the number of them I flagged when I had completed the book. It made me realize this book of less than 200 pages answered many questions I personally had about how best to market across Facebook.

The author starts the book with a quick 5 page summary on social network growth and then a required 25 pages for anyone new to Facebook. I know it seems strange, but there is those that have never been in Facebook yet. So this snapshot is always important. The author even suggests you skip that chapter is you know it already.

Chapter 3 begins the knowledge transfer of building a corporate presence and deciding between pages and groups. Throughout the book he does a great job of explaining why one would be better in certain circumstances over the other. Promotion of the page is key in any company advertising and he makes a quick case for ways to build a following through grass roots.

Interestingly, he also jumped into Facebook Connect in Chapter 4, which you do not see many corporate sites using. I know his main focus was on the sharing aspect but he also addressed single sign on. Chapter 5 focused on advertising and the best ways to invest to build your presence in Facebook. The strategy talk continued in Chapter 8-10.

He crammed Chapter 7 on Privacy in the middle. I personally would have liked at the end for flow of the marketing piece. In saying that, privacy and account management is key when promoting company information. He explains the need for individual account, with more than one person having the ability to administrate the group or page for the company marketing.

Overall, I would recommend this book to anyone looking into Facebook marketing. Whether you are an individual through giant corporation.