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Facebook Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance)) Paperback – August 18, 2014


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Facebook Marketing All-in-One For Dummies (For Dummies (Business & Personal Finance)) + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + Social Media Marketing All-in-One For Dummies
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Product Details

  • Series: For Dummies (Business & Personal Finance)
  • Paperback: 792 pages
  • Publisher: For Dummies; 3 edition (August 18, 2014)
  • Language: English
  • ISBN-10: 1118816188
  • ISBN-13: 978-1118816189
  • Product Dimensions: 9.3 x 7.5 x 1.6 inches
  • Shipping Weight: 2.3 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #46,895 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

9 BOOKS IN 1

  • Joining the Facebook Marketing Revolution
  • Claiming Your Presence on Facebook
  • Adding the Basics
  • Building, Engaging, Retaining, and Selling
  • Understanding Facebook Applications
  • Making Facebook Come Alive
  • Facebook Advertising
  • Advanced Facebook Marketing Tactics
  • Measuring, Monitoring, and Analyzing

Make a splash with the latest Facebook marketing strategies

Looking to promote yourself, your goods, or your services on Facebook? You’ve come to the right place! Inside, nine minibooks cover the essentials, giving you step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results—and everything in between. Get ready to watch your business grow!

  • Facebook Marketing 101 — define your ideal audience, identify demographics, determine your goals, set a budget, and create a killer Facebook marketing plan
  • Make your presence known — set up your new business Page, arrange what your visitors can see, and use your personal Profile to support your business
  • If you build it… — find out how to build visibility for your Page, engage and retain your community, and expand your e-commerce products and services
  • There’s an app for that — customize your Page with Facebook apps, use iFrame apps to create custom tabs, and safely use third-party applications
  • It’s a mad, ad world — discover how to create click-worthy Facebook ads, and get the know-how to test, measure, and modify your ads to get better results

Open the book and find:

  • How to import your blog posts into your Facebook Page
  • Instructions on connecting your Page to Twitter
  • Tips and strategies for choosing a profile pic and cover photo
  • Ways to use life events to support your business
  • How to use events and contests to bring your Page to life
  • Guidance on analyzing your marketing efforts
  • Examples and case studies that illustrate best practices

About the Author

Andrea Vahl is a social media consultant and frequent contributor at Copyblogger and Hubspot, and is also known as social media edutainer, Grandma Mary. John Haydon is a leading expert on helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. Jan Zimmerman is a hands-on marketing professional focused on smaller businesses and regularly shares her expertise at seminars and training events throughout the United States.


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Most Helpful Customer Reviews

Format: Paperback Verified Purchase
Andrea Vahl does it again, along with her co-authors. For anyone who cares about, is interested in or makes a living with social media this is one of those books that you should have at your desk at all times. Consider it your guidebook to all things Facebook Marketing related.
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Format: Kindle Edition
I have been following Andrea Vahl for several years now and can say that there are very few people (if any) who know more about Facebook marketing than she does. I'm glad to see the new edition of the book is out -- I'm not finished yet, but what I've seen so far is terrific.
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Format: Paperback Verified Purchase
Great book
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