From the Back Cover
Face it — your business, brand, or organization can benefit from Facebook marketing!
Facebook is the place to be, so your business needs a marketing presence there too. There's a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There's also a section on that!
Catch your customers — define your target market and learn more about your customers by having conversations with them
Prepare your Page — discover what goes into a great business or organization Page and how to get started
Get noticed — learn to create content that your fans can use, and keep it coming
Build your base — engage your fans with contests, promotions, and webinars
Measure your success — use Facebook Insights to learn more about your fans and analyze data with third-party tools
Add ads — promote your business or cause with Facebook advertising and measure results
Go Places — see how Facebook Places can promote a brick-and-mortar business
Plug it in — use Facebook's social plug-ins to help your customers personalize your site and share it with their friends
Open the book and find:
What a Facebook marketing plan can do for you
Apps you can add to your Page
What psychographic variables are and how to use them
How to build a content strategy
The difference between liking a Page and liking content
Ways to promote your business with Groups
Tips on using Facebook ads
Ten Facebook business etiquette tips
Create, administer, and customize your Page
Build your fan base
Integrate Facebook with other marketing plans and measure results
Promote your Page using events, contests, and polls
About the Author
founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. He also conducts webinars at CharityHowTo.com and MarketingProfs.com.
Paul Dunay is Chief Marketing Officer of Networked Insights.
Richard Krueger is co-founder of Samepoint, Conversational Search Engine.