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Facebook Marketing For Dummies Paperback – February 14, 2012


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Product Details

  • Paperback: 336 pages
  • Publisher: For Dummies; 3 edition (February 14, 2012)
  • Language: English
  • ISBN-10: 1118107403
  • ISBN-13: 978-1118107409
  • Product Dimensions: 0.7 x 7.5 x 9.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #605,960 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Face it — your business, brand, or organization can benefit from Facebook marketing!

Facebook is the place to be, so your business needs a marketing presence there too. There's a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There's also a section on that!

  • Catch your customers — define your target market and learn more about your customers by having conversations with them

  • Prepare your Page — discover what goes into a great business or organization Page and how to get started

  • Get noticed — learn to create content that your fans can use, and keep it coming

  • Build your base — engage your fans with contests, promotions, and webinars

  • Measure your success — use Facebook Insights to learn more about your fans and analyze data with third-party tools

  • Add ads — promote your business or cause with Facebook advertising and measure results

  • Go Places — see how Facebook Places can promote a brick-and-mortar business

  • Plug it in — use Facebook's social plug-ins to help your customers personalize your site and share it with their friends

Open the book and find:

  • What a Facebook marketing plan can do for you

  • Apps you can add to your Page

  • What psychographic variables are and how to use them

  • How to build a content strategy

  • The difference between liking a Page and liking content

  • Ways to promote your business with Groups

  • Tips on using Facebook ads

  • Ten Facebook business etiquette tips

Learn to:

  • Create, administer, and customize your Page

  • Build your fan base

  • Integrate Facebook with other marketing plans and measure results

  • Promote your Page using events, contests, and polls

About the Author

John Haydon founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. He also conducts webinars at CharityHowTo.com and MarketingProfs.com.

Paul Dunay is Chief Marketing Officer of Networked Insights.

Richard Krueger is co-founder of Samepoint, Conversational Search Engine.


More About the Author

John is the Chief Heretic and Pyrotechnician of Inbound Zombie, a new media branding and social media strategy firm in Cambridge, MA. John is also a Partner at SocialBrite, a consulting organization that helps any sector make their business more social.

He regularly presents webinars at Charityhowto.com and MarketingProfs.com.

John is also a regular contributor for The Huffington Post.

Follow him on Twitter at @johnhaydon, or subscribe to his blog at johnhaydon.com

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Customer Reviews

4.9 out of 5 stars
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This book will help you figure this out faster, which is key.
i heart indie
The book written in a simplistic format that is easily inderstood for the average reader and I found its contents to be informative, and very useful.
E D WILFORD-SAID
"Facebook Marketing for Dummies" is an essential guide for everyone.
Noland Hoshino

Most Helpful Customer Reviews

15 of 15 people found the following review helpful By Noland Hoshino on March 2, 2012
Format: Paperback
Did you hear that? Yes, it's thousands of Social Media Marketeers, Brand Managers, Communication Directors or anyone who manages a Facebook Page for a business or nonprofit screaming because Facebook has done it again -- made drastic changes to their Facebook page format with the new Facebook timeline.

"Facebook Marketing for Dummies" is an essential guide for everyone. From beginners to someone who is a little more advanced with Facebook, you will learn something from this book. I guarantee it. Especially, adapting to the never ending Facebook changes this book focuses on tactics rather than tools. Let's face it. New tools are developed everyday to help manage your social media strategies, but without basic core tactics of engagement, quality content, and reciprocation no tool will ever get you successful results.

The entire Chapter 8 "Engaging with Your Fans" is practically highlighted in yellow in my copy. Here are a few highlights:

- Understanding Why People Engage with Businesses on Facebook
- Configuring Your Page Wall for Maximum Engagement
- Becoming a Ninja with Status Updates
- Asking Specific Questions to Engage Fans
- Engaging with Your Fans with Your Mobile Phone
- and so much more (you need to buy the book to find out what else is in it)

Another favorite is chapter 11 "Facebook Marketing for Local Businesses." Many small businesses and nonprofits create Facebook Pages with few results. In this chapter, you'll learn how to create successful hyper local Facebook marketing tactics to get people flocking to your businesses.

Finally, if you read co-author John Haydon's blog at JohnHaydon.com you'll know that you're going to learn from one of the best social media strategist in the country.
Read more ›
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5 of 5 people found the following review helpful By Joanne Fritz on March 1, 2012
Format: Paperback
I cover marketing for nonprofits and this book is not specifically for that sector. However, since businesses and nonprofits both use the same FB platform, just about everything in this book applies. Besides that, John Haydon, one of the authors, specializes in nonprofits.

Facebook Marketing for Dummies takes you through the basics of setting up and customizing your organizational "Page" and provides a set of best practices. You'll also learn how to build your fan base, engage with readers, and incorporate your Facebook marketing with your other communications tools.

I like this book for referring to the basics as I need them, and then I follow John to learn the newest FB information and innovations. It's a win for me.
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3 of 3 people found the following review helpful By Trek to Teach Brad on February 20, 2012
Format: Paperback
Interesting, informative, entertaining, and useful. This book was exactly what I needed to turn around my nonprofit business. My goal was to not spend a lot of money on marketing, obviously, I don't have that much to spend and wise spending is important. There has been no greater purchase that I have done for my nonprofit than buying this book. My sincere thank you to the authors. Now I can focus my energy on building my business just as it outlines in this simple to read book. Works for dummies and idiots...which all entrepreneurs occasionally call themselves!
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3 of 3 people found the following review helpful By i heart indie on February 20, 2012
Format: Paperback
What's great about this book is... it's really written by experts! You never know with the "For Dummies"-type books... and John Haydon is definitely a go-to guy on this topic. This book does something especially important for success with Facebook: gets you in the head of users. We've had to learn through a lot of trial and error what people will respond to on Facebook because they're there to do certain things and feel a certain way. This book will help you figure this out faster, which is key.
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3 of 3 people found the following review helpful By E D WILFORD-SAID on February 16, 2012
Format: Paperback
I've found that Facebook Marketing for Dummies is an excellent teaching and instruction tool for newbies, and self-starters in promotions and marketing on facebook. The book written in a simplistic format that is easily inderstood for the average reader and I found its contents to be informative, and very useful. I fully recommend this book for people wanting to promote, market and advertise their products on the Facebook Platform for Marketing!

Peace,
DWS
Baltimore, MD
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3 of 3 people found the following review helpful By Neill on February 16, 2012
Format: Paperback
Frequently, we have a collection of information and ideas about what we want to achieve. Much of this may be scattered through the material that we have encountered, which is especially true for marketing through social media. Facebook Marketing for Dummies has the information and ideas, as many books on marketing and social networking do. But what I find really useful in Facebook Marketing for Dummies is, firstly, the structure that Haydon proposes, which, for me, brought everything together in a workable plan. Secondly, I liked the simple explanations in areas were I wasn't too clear. It reads almost as if I had someone prompting me.
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5 of 6 people found the following review helpful By Joe Waters on February 13, 2012
Format: Paperback
I can't think of a person more capable of writing this title for Wiley Publishing than John Haydon. He has incredible knowledge of Facebook marketing.

Combined with John's amazing blog, johnhaydon.com, the book gives you one stop shopping for Facebook marketing advice. And all for sixteen bucks!

As a cause marketer and co-author of Cause Marketing for Dummies, this book is an important addition to the tool chest. Facebook is by far the most dominant social media platform for cause marketing, which makes FBM4D a must have book for cause marketers and fundraisers.

John will teach you that success on Facebook is more than just having lots of "likes." It's all about engagement, and John shows you how to do it from beginning to end.

John Haydon is truly The Facebook Guy.
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