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Facebook is the place to be, so your business needs a marketing presence there too. There's a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There's also a section on that!
Catch your customers — define your target market and learn more about your customers by having conversations with them
Prepare your Page — discover what goes into a great business or organization Page and how to get started
Get noticed — learn to create content that your fans can use, and keep it coming
Build your base — engage your fans with contests, promotions, and webinars
Measure your success — use Facebook Insights to learn more about your fans and analyze data with third-party tools
Add ads — promote your business or cause with Facebook advertising and measure results
Go Places — see how Facebook Places can promote a brick-and-mortar business
Plug it in — use Facebook's social plug-ins to help your customers personalize your site and share it with their friends
Open the book and find:
What a Facebook marketing plan can do for you
Apps you can add to your Page
What psychographic variables are and how to use them
How to build a content strategy
The difference between liking a Page and liking content
Ways to promote your business with Groups
Tips on using Facebook ads
Ten Facebook business etiquette tips
Create, administer, and customize your Page
Build your fan base
Integrate Facebook with other marketing plans and measure results
Promote your Page using events, contests, and polls
Paul Dunay is Chief Marketing Officer of Networked Insights.
Richard Krueger is co-founder of Samepoint, Conversational Search Engine.
Really awesome book. It does what it says. Very simple and easy to understand. Even though it introduces you to the Marketing Lingo you don't get lost. Very easy to follow. Read morePublished 12 months ago by Jessica Martinez
A good start, but tends to go out of date pretty quickly as Facebook changes.Published 12 months ago by Art Haule
Very clearly written so that even dummies can figure it out. Much more info than I thought it would have.Published on October 14, 2013 by Judith Webb
Read to make sure I was current on Facebook. Appreciated the detail and information on Apps. I'm sure the next Facebook for Dummies book is right around the corner. Read morePublished on September 19, 2013 by 4moreshelflife
The book is well organized and has a lot of good ideas. This book is good for those that are not as familiar with Facebook and reduces the time needed to get a site up and... Read morePublished on August 29, 2013 by Amazon Customer
I realized after reading another book that some of the information in this book is outdated and no longer useful.Published on August 27, 2013 by Joyce Schroeder
I don't know if it is just me that struggles with utilizing Facebook effectively - it is supposed to be such a great tool yet I find it so frustrating and difficult to leverage. Read morePublished on May 24, 2013 by Stepanie Perkins