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Facebook Marketing For Dummies Paperback – February 14, 2012

4.8 out of 5 stars 20 customer reviews

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From the Back Cover

Face it — your business, brand, or organization can benefit from Facebook marketing!

Facebook is the place to be, so your business needs a marketing presence there too. There's a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There's also a section on that!

  • Catch your customers — define your target market and learn more about your customers by having conversations with them

  • Prepare your Page — discover what goes into a great business or organization Page and how to get started

  • Get noticed — learn to create content that your fans can use, and keep it coming

  • Build your base — engage your fans with contests, promotions, and webinars

  • Measure your success — use Facebook Insights to learn more about your fans and analyze data with third-party tools

  • Add ads — promote your business or cause with Facebook advertising and measure results

  • Go Places — see how Facebook Places can promote a brick-and-mortar business

  • Plug it in — use Facebook's social plug-ins to help your customers personalize your site and share it with their friends

Open the book and find:

  • What a Facebook marketing plan can do for you

  • Apps you can add to your Page

  • What psychographic variables are and how to use them

  • How to build a content strategy

  • The difference between liking a Page and liking content

  • Ways to promote your business with Groups

  • Tips on using Facebook ads

  • Ten Facebook business etiquette tips

Learn to:

  • Create, administer, and customize your Page

  • Build your fan base

  • Integrate Facebook with other marketing plans and measure results

  • Promote your Page using events, contests, and polls

About the Author

John Haydon founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. He also conducts webinars at CharityHowTo.com and MarketingProfs.com.

Paul Dunay is Chief Marketing Officer of Networked Insights.

Richard Krueger is co-founder of Samepoint, Conversational Search Engine.

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Product Details

  • Paperback: 336 pages
  • Publisher: For Dummies; 3 edition (February 14, 2012)
  • Language: English
  • ISBN-10: 1118107403
  • ISBN-13: 978-1118107409
  • Product Dimensions: 7.4 x 0.7 x 9.3 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #923,416 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
Did you hear that? Yes, it's thousands of Social Media Marketeers, Brand Managers, Communication Directors or anyone who manages a Facebook Page for a business or nonprofit screaming because Facebook has done it again -- made drastic changes to their Facebook page format with the new Facebook timeline.

"Facebook Marketing for Dummies" is an essential guide for everyone. From beginners to someone who is a little more advanced with Facebook, you will learn something from this book. I guarantee it. Especially, adapting to the never ending Facebook changes this book focuses on tactics rather than tools. Let's face it. New tools are developed everyday to help manage your social media strategies, but without basic core tactics of engagement, quality content, and reciprocation no tool will ever get you successful results.

The entire Chapter 8 "Engaging with Your Fans" is practically highlighted in yellow in my copy. Here are a few highlights:

- Understanding Why People Engage with Businesses on Facebook
- Configuring Your Page Wall for Maximum Engagement
- Becoming a Ninja with Status Updates
- Asking Specific Questions to Engage Fans
- Engaging with Your Fans with Your Mobile Phone
- and so much more (you need to buy the book to find out what else is in it)

Another favorite is chapter 11 "Facebook Marketing for Local Businesses." Many small businesses and nonprofits create Facebook Pages with few results. In this chapter, you'll learn how to create successful hyper local Facebook marketing tactics to get people flocking to your businesses.

Finally, if you read co-author John Haydon's blog at JohnHaydon.com you'll know that you're going to learn from one of the best social media strategist in the country.
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Format: Paperback
I cover marketing for nonprofits and this book is not specifically for that sector. However, since businesses and nonprofits both use the same FB platform, just about everything in this book applies. Besides that, John Haydon, one of the authors, specializes in nonprofits.

Facebook Marketing for Dummies takes you through the basics of setting up and customizing your organizational "Page" and provides a set of best practices. You'll also learn how to build your fan base, engage with readers, and incorporate your Facebook marketing with your other communications tools.

I like this book for referring to the basics as I need them, and then I follow John to learn the newest FB information and innovations. It's a win for me.
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Format: Paperback Verified Purchase
EXECUTIVE SUMMARY

I love Dummies! Many of the Dummies books are my favorites because I teach (and do) practical Internet marketing (Just click on my profile to find me, or Google 'Jason McDonald'). When the Dummies are good, they are really really good. This current Dummies book is one of the very best with lots of great insights into Facebook marketing, plus many wonderful details. There are a few things it leaves out, but overall this is the No. 1 book on Facebook marketing. Buy it! Here is my book review.

THE GREAT

First, the great. What is great about this book? Facebook Marketing for Dummies gives you the big picture. Why do you want a Facebook account? Who are your customers? Why do they want to 'like' you on Facebook? These major questions get to the heart of social media marketing: it is a conversation, a relationship. It's not just about you TALKING it's about your fans LISTENING. It's not just about you and your fans TALKING, it's about your FANS talking to other FANS. Social media is very conversational, very relationship-oriented, and Facebook for Dummies begins at the beginning: why do they give a s**t about you and your company?

Next, the book proceeds to give you all the basics (what is a page vs. what is a profile, what is a group and all that jazz) plus wonderful technical insights. For instance, it explains how to use the Facebook Ad Tool to get at Facebook demographics (what a great idea!). And it explains how Facebook's Edgerank is an algorithm that decides how your updates will appear in your fans' news feeds. So at the level of GREAT, this book is an encyclopedic overview of Facebook at all levels: high, medium, and low.
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Format: Paperback
I've found that Facebook Marketing for Dummies is an excellent teaching and instruction tool for newbies, and self-starters in promotions and marketing on facebook. The book written in a simplistic format that is easily inderstood for the average reader and I found its contents to be informative, and very useful. I fully recommend this book for people wanting to promote, market and advertise their products on the Facebook Platform for Marketing!

Peace,
DWS
Baltimore, MD
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Format: Paperback
Frequently, we have a collection of information and ideas about what we want to achieve. Much of this may be scattered through the material that we have encountered, which is especially true for marketing through social media. Facebook Marketing for Dummies has the information and ideas, as many books on marketing and social networking do. But what I find really useful in Facebook Marketing for Dummies is, firstly, the structure that Haydon proposes, which, for me, brought everything together in a workable plan. Secondly, I liked the simple explanations in areas were I wasn't too clear. It reads almost as if I had someone prompting me.
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