Facebook Marketing For Dummies [Paperback]

John Haydon (Author), Paul Dunay (Author), Richard Krueger (Author)

Book Description

Publication Date: February 14, 2012

Create a successful marketing campaign on Facebook with this updated guide

With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook.

• Boasts new and updated content for developing a successful Facebook marketing campaign
• Addresses ways to use tools such as events, contests, and polls to promote your page
• Helps you understand the psychology of the Facebook user
• Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
• Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!

Editorial Reviews

From the Back Cover

Face it — your business, brand, or organization can benefit from Facebook marketing!

Facebook is the place to be, so your business needs a marketing presence there too. There's a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There's also a section on that!

• Catch your customers — define your target market and learn more about your customers by having conversations with them

• Prepare your Page — discover what goes into a great business or organization Page and how to get started

• Get noticed — learn to create content that your fans can use, and keep it coming

• Build your base — engage your fans with contests, promotions, and webinars

• Measure your success — use Facebook Insights to learn more about your fans and analyze data with third-party tools

• Add ads — promote your business or cause with Facebook advertising and measure results

• Go Places — see how Facebook Places can promote a brick-and-mortar business

• Plug it in — use Facebook's social plug-ins to help your customers personalize your site and share it with their friends

Open the book and find:

• What a Facebook marketing plan can do for you

• Apps you can add to your Page

• What psychographic variables are and how to use them

• How to build a content strategy

• The difference between liking a Page and liking content

• Ways to promote your business with Groups

• Tips on using Facebook ads

• Ten Facebook business etiquette tips

Learn to:

• Create, administer, and customize your Page

• Build your fan base

• Integrate Facebook with other marketing plans and measure results

• Promote your Page using events, contests, and polls

About the Author

John Haydon founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. He also conducts webinars at CharityHowTo.com and MarketingProfs.com.

Paul Dunay is Chief Marketing Officer of Networked Insights.

Richard Krueger is co-founder of Samepoint, Conversational Search Engine.

Product Details

• Paperback: 336 pages
• Publisher: For Dummies; 3 edition (February 14, 2012)
• Language: English
• ISBN-10: 1118107403
• ISBN-13: 978-1118107409
• Product Dimensions: 7.4 x 0.7 x 9.1 inches
• Shipping Weight: 4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #84,362 in Books (See Top 100 in Books)

More About the Author

John is the Chief Heretic and Pyrotechnician of Inbound Zombie, a new media branding and social media strategy firm in Cambridge, MA. John is also a Partner at SocialBrite, a consulting organization that helps any sector make their business more social.

He regularly presents webinars at Charityhowto.com and MarketingProfs.com.

John is also a regular contributor for The Huffington Post.

Follow him on Twitter at @johnhaydon, or subscribe to his blog at johnhaydon.com

Most Helpful Customer Reviews

13 of 13 people found the following review helpful

5.0 out of 5 stars Engaging Tactics for New Facebook Page Timeline March 2, 2012

By Noland Hoshino

Format:Paperback

Did you hear that? Yes, it's thousands of Social Media Marketeers, Brand Managers, Communication Directors or anyone who manages a Facebook Page for a business or nonprofit screaming because Facebook has done it again -- made drastic changes to their Facebook page format with the new Facebook timeline.

"Facebook Marketing for Dummies" is an essential guide for everyone. From beginners to someone who is a little more advanced with Facebook, you will learn something from this book. I guarantee it. Especially, adapting to the never ending Facebook changes this book focuses on tactics rather than tools. Let's face it. New tools are developed everyday to help manage your social media strategies, but without basic core tactics of engagement, quality content, and reciprocation no tool will ever get you successful results.

The entire Chapter 8 "Engaging with Your Fans" is practically highlighted in yellow in my copy. Here are a few highlights:

- Understanding Why People Engage with Businesses on Facebook
- Configuring Your Page Wall for Maximum Engagement
- Becoming a Ninja with Status Updates
- Asking Specific Questions to Engage Fans
- Engaging with Your Fans with Your Mobile Phone
- and so much more (you need to buy the book to find out what else is in it)

Another favorite is chapter 11 "Facebook Marketing for Local Businesses." Many small businesses and nonprofits create Facebook Pages with few results. In this chapter, you'll learn how to create successful hyper local Facebook marketing tactics to get people flocking to your businesses.

Finally, if you read co-author John Haydon's blog at JohnHaydon.com you'll know that you're going to learn from one of the best social media strategist in the country. He gives bite-sized information on social media tools and tactics that's easy to consume. He wants you to "Hit it. Get it. And Go!" and encourages spending less time consuming information and more time taking action.

Buy this book!

3 of 3 people found the following review helpful

5.0 out of 5 stars Great for Nonprofits Too! March 1, 2012

By Joanne Fritz

Format:Paperback

I cover marketing for nonprofits and this book is not specifically for that sector. However, since businesses and nonprofits both use the same FB platform, just about everything in this book applies. Besides that, John Haydon, one of the authors, specializes in nonprofits.

Facebook Marketing for Dummies takes you through the basics of setting up and customizing your organizational "Page" and provides a set of best practices. You'll also learn how to build your fan base, engage with readers, and incorporate your Facebook marketing with your other communications tools.

I like this book for referring to the basics as I need them, and then I follow John to learn the newest FB information and innovations. It's a win for me.

3 of 3 people found the following review helpful

5.0 out of 5 stars Was exactly what I needed to succeed February 20, 2012

By Trek to Teach Brad

Format:Paperback

Interesting, informative, entertaining, and useful. This book was exactly what I needed to turn around my nonprofit business. My goal was to not spend a lot of money on marketing, obviously, I don't have that much to spend and wise spending is important. There has been no greater purchase that I have done for my nonprofit than buying this book. My sincere thank you to the authors. Now I can focus my energy on building my business just as it outlines in this simple to read book. Works for dummies and idiots...which all entrepreneurs occasionally call themselves!