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Facebook Marketing For Dummies Paperback – June 17, 2013


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Product Details

  • Paperback: 336 pages
  • Publisher: For Dummies; 4 edition (June 17, 2013)
  • Language: English
  • ISBN-10: 1118400380
  • ISBN-13: 978-1118400388
  • Product Dimensions: 7.4 x 0.7 x 9.3 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #151,124 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Engage your customers and build your business with a Facebook marketing program

To run a successful business or nonprofit these days, you have to know Facebook. And because Facebook is ever evolving, this popular guide has been fully updated to cover the newest tools and techniques. Follow these steps to increase brand awareness, launch products, enhance your customer service, and turn visitors into loyal customers with Facebook.

  • Do the groundwork — understand how Facebook benefits your business, how to leverage content, and what goes into a winning strategy
  • Make a plan — learn what your marketing plan should include and define your goals, target audience, and key performance metrics
  • Build your presence — discover how to design a compelling Facebook Page and use applications to expand your presence
  • Engage your customers — use content marketing, status updates, quizzes, polls, photos, and webinars to get your fans involved
  • Track your success — analyze your progress with Facebook Insights
  • Promote visibility — include Facebook ads in your plan, create sponsored stories, and set up groups, promotions, and events
  • Expand your reach — cross-promote your page through your e-mail, website, and blog

Open the book and find:

  • How to get your customers talking
  • Tools for researching your audience
  • Advice on integrating your online and offline campaigns
  • Information that should be on your Page
  • Tips for making your Page easier to find
  • How to write a good Facebook ad
  • Ways to use social plug-ins
  • Facebook business etiquette

Learn to:

  • Create, administer, and customize your timeline
  • Build an engaged fan base with Likes, Shares, and Comments
  • Integrate Facebook with other marketing plans and measure results
  • Use events, contests, and polls to promote your brand

About the Author

John Haydon is a leader in helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. He owns Inbound Zombie, a consultancy in Cambridge, MA, where he provides strategy and training on Facebook and other social media to nonprofit enterprises.


More About the Author

John is the Chief Heretic and Pyrotechnician of Inbound Zombie, a new media branding and social media strategy firm in Cambridge, MA. John is also a Partner at SocialBrite, a consulting organization that helps any sector make their business more social.

He regularly presents webinars at Charityhowto.com and MarketingProfs.com.

John is also a regular contributor for The Huffington Post.

Follow him on Twitter at @johnhaydon, or subscribe to his blog at johnhaydon.com

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Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Frank Riccobon on October 17, 2013
Format: Kindle Edition Verified Purchase
From page 1 to the end it is easy to understand and follow. It is a great and informative book assisting us with setting up our online business. It highlights a lot of things we haven't thought off with samples provided to compare. Highly recommend it.
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1 of 1 people found the following review helpful By JO on October 2, 2013
Format: Paperback Verified Purchase
Very easy to understand, Used up to date technology.Hopeto be able to use all the information to market on Facebook
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1 of 1 people found the following review helpful By Di on August 10, 2013
Format: Paperback Verified Purchase
Very useful. Some items have already changed (image sizes, amount of characters allowed for ads) but the basic information is solid and helpful. Much easier to navigate marketing on facebook using this book than stumbling through it on your own.
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3 of 4 people found the following review helpful By Michael - on November 2, 2013
Format: Paperback
✔ Easier Understanding with the Aid of Another Book!

Teach Yourself VISUALLY Facebook
1118374886

Words are great in this book yet I almost always like to add a copy of a the TEACH YOURSELF VISUALLY books for an simple way to learn anything especially about using a computer stuff.

✔ Perhaps even better would be to include this book too:

Facebook Marketing All-in-One For Dummies
Facebook Marketing All One Dummies

✔ Also, some YouTube searches will likely find you some helpful information too!

Could this book being reviewed here have been presented more concisely; I think so, yet, it is good to be all inclusive too.

✔ Bottom Line to do FACEBOOK very well plan on investing as much time as you would for a 3 unit collage course to be an expert.

Enjoy and pace your learning experience.
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