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Facebook Marketing For Dummies Paperback – November 2, 2009

ISBN-13: 978-0470487624 ISBN-10: 0470487623 Edition: 1st

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Product Details

  • Paperback: 312 pages
  • Publisher: For Dummies; 1 edition (November 2, 2009)
  • Language: English
  • ISBN-10: 0470487623
  • ISBN-13: 978-0470487624
  • Product Dimensions: 9.3 x 7.3 x 0.7 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #955,079 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Connect with customers by putting your best face forward with Facebook marketing

Facebook continues to grow, engaging an ever-widening demographic base. Why wouldn’t you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!

  • Make up your mind — learn how Facebook marketing works and what to keep in mind as you seek a new kind of relationship with your customers
  • Above the crowd — design a Facebook Page that makes your business stand out and create a strategy for viral marketing success in Facebook
  • Go guerilla — tap into Facebook’s efficient network of connections to expand your customer base
  • Get connected — use Facebook Connect to engage your visitors with the same social features that have built Facebook’s popularity
  • The next level — host a contest, develop an application, or use Facebook as a giant focus group with Facebook survey applications
Open the book and find:
  • Fascinating facts about the changing Facebook demographics
  • How to use the site to promote your business
  • Facebook business etiquette tips
  • Characteristics of a successful Page for your business
  • Ten great Facebook business blogs
  • How to host a Facebook event
  • Tips for optimizing your Facebook ad campaign
  • Reasons why your company needs a Facebook presence
Learn to:
  • Use the Facebook tools and built-in applications to connect with your customers
  • Develop a successful Facebook ad campaign by targeting key demographics
  • Gather marketing information through Facebook Insights
  • Extend your Facebook clients to your own Web site with Facebook Connect

About the Author

Paul Dunay is one of BtoB Magazine's Top Marketers of the Year 2009. His blog and podcasts are available at buzzmarketingfortech.blogspot.com.

Richard Krueger is founder of AboutFaceDigital, a social media marketing agency, and cofounder of Samepoint, LLC, a social media search engine. He has been featured in Forbes magazine and maintains a popular blog on Facebook marketing at www.aboutfacedigital.com/blog.


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Customer Reviews

I feel like I've been ripped off!!
Marianne McIntyre
This is one of the things you use Facebook FOR but it's not a reason TO have a Facebook account.
Lisa Shea
I would recommend this book for anyone who would like to better their business through Facebook.
JennyZink

Most Helpful Customer Reviews

99 of 105 people found the following review helpful By Lisa Shea HALL OF FAMETOP 500 REVIEWERVINE VOICE on February 2, 2010
Format: Paperback
I normally adore Dummies books. I have several of them on my shelves. Facebook Marketing for Dummies is the first in the Dummies series that I did NOT like enthusiastically. I really feel this book is not up to the Dummies standard of helpfulness.

First, this book is supposed to be about MARKETING - but over half the book is about the very basics of Facebook. There are plenty of other books out there on how to use Facebook - including one by the Dummies group! It seems silly for this book on marketing to rehash the existing information and spend so much time on things covered elsewhere. It means that only a small portion of what remains is actually helpful information on Marketing.

They cover a few basics about the areas of Facebook to use for marketing - how a fan page is better than a regular "personal" account because a person can only have 5,000 friends while a fan page is completely unlimited. Fan pages are also "anonymous" - while a group makes it clear which person is the administrator, with a fan page the administrator is private. So you can run a fan page for your company or project without worrying about people tracking down and bugging your personal account.

But in terms of actual MARKETING information, the pickings are very slim. They tell you to post relevant info onto your account. Was anyone really going to post a lot of IRrelevant information? They say to post enough to keep people interested, but not so much that you bombard your users with too many messages. But they don't provide any examples or information to help newbies get a feel for which numbers fall into which ranges! They tell you not to use a "hard sell" and turn off people - but again, no examples, no further information.
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30 of 34 people found the following review helpful By Quadlibet on November 9, 2009
Format: Paperback Verified Purchase
This book is short on plot, long on value. Immediately got paid back 3x the cost of the book via the included $50 Facebook Ads credit. This excellent primer is suitable for a range of readers from the FB-curious newbie to the seasoned marketeer seeking to leverage every facet of the Facebook service.

Unlike other books on this topic, these authors go beyond the platform capabilities for marketing via Facebook, and do a particularly good job of providing much-needed social context about Facebook norms, and do so with good humor. By providing simple guidelines, and "Do's and Dont's", this book can save marketers from themselves and unintended backlash from their communities of interest.

The Dummies format makes finding useful bits easy - the TOC and indices are quite good. Like all books about online applications, certain page views are rapidly obsoleted, though in this case, the same social media marketing principals will apply, even as the Facebook platform evolves.

Overall, a very helpful volume that I will reference ongoing, and will keep paying returns well beyond the $50 credit. Suggest the next edition include an electronic format (Kindle or included disc) to make it easier to access links referenced in the print version.
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6 of 6 people found the following review helpful By Sada on April 10, 2010
Format: Paperback
i agree with one of the other reviewerss who found the book covered too much of the basics & not enough about marketing. most of what i found in the book i can access simpley on fb in the help center. it was frustrating to have the second half the book, which has deeper, more informative content, still miss the mark & leave me as the reader feeling like i need more info. i don't if it's just my book but i'm missing pages 225 & 226. details & legal considerations in addition to how applications can be executed to be effective fall short of being helpful. sorry i made this purchase
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3 of 3 people found the following review helpful By rallan on April 23, 2011
Format: Paperback
The name is a bit of a misnomer. In the 4P marketing mix equation all marketers are taught (promotion, price, place and product) the book is heavy on promotion, light on place, and offers nothing on product or price. It's better called "Facebook Promotion".

It is a good overview of Facebook and its promotion potential. It progresses through the basics to the special features of Facebook that will make it a wonderful and inexpensive tool for marketing purposes.

I would have liked to have seen more examples of use in marketing and better illustrations with larger print and color. Facebook is not a very intuitive environment to work with and the effects of making changes are not always clear until one encounters problems. The book mentions there are "over 52,000 apps" developed for Facebook but I only see 2000 on the site. Just where are the other 50,000 located?

There is nothing about setting-up SEO to optimize Facebook marketing. As a matter of principle, your Facebook Page should be carefully crafted, before going live, to appeal to Google . The "Facebook Marketing Bible" does address this, and does so quite well.

Some info is out-of-date. For instance, it should be made clear that a Facebook Place is a _type_ of Page (to set it up, select "local business", not "company"). This has a domino effect on other marketing maneuvers one may be able to use(e.g; geolocation and Deals app) so you must know about this before hand. (I have not been able to make the geolocation function work on my Blackberry, even though I know the GPS is working).

The book discusses Facebook Insights (the answer Facebook has to its competition, Google Analytics) and does a good job of explaining how to use if to monitor marketing campaign performance.
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