Facebook Marketing For Dummies (Paperback)

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Editorial Reviews

Product Description

Discover how to leverage the power of the Facebook community to achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.

Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook.

• A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing
• Examines setting up a business profile page, hosting an event on Facebook, and tracking your return-on-investment
• Shares strategies for successful Facebook advertising campaigns
• Demonstrates how to create widgets and Facebook applications

Face it: this essential book contains everything you need to know for your foray into Facebook marketing.

From the Back Cover

Making Everything Easier!

Facebook® Marketing for Dummies

Learn to:

• Use the Facebook tools and built-in applications to connect with your customers

• Develop a successful Facebook ad campaign by targeting key demographics

• Gather marketing information through Facebook Insights

• Extend your Facebook clients to your own Web site with Facebook Connect

Inside - your Facebook ad gift card worth $50!

Paul Dunay

Richard Krueger

Connect with customers by putting your best face forward with Facebook marketing

Facebook continues to grow, engaging an ever-widening demographic base. Why wouldn't you want to market your business to its hundreds of millions of loyal members, especially when you can build a Facebook Page for free? Learn how to use the Wall, start a discussion, host an event, and promote your business. Branch out into more engaging Facebook ad strategies and measure your marketing success!

• Make up your mind — learn how Facebook marketing works and what to keep in mind as you seek a new kind of relationship with your customers

• Above the crowd — design a Facebook Page that makes your business stand out and create a strategy for viral marketing success in Facebook

• Go guerilla — tap into Facebook's efficient network of connections to expand your customer base

• Get connected — use Facebook Connect to engage your visitors with the same social features that have built Facebook's popularity

• The next level — host a contest, develop an application, or useFacebook as a giant focus group with Facebook survey applications

Visit the companion Web site at www.dummies.com/go/facebookmarketingfd for an up-to-the-minute list of online resources for your Facebook marketing efforts!

Open the book and find:

• Fascinating facts about the changing Facebook demographics

• How to use the site to promote your business

• Facebook business etiquette tips

• Characteristics of a successful Page for your business

• Ten great Facebook business blogs

• How to host a Facebook event

• Tips for optimizing your Facebook ad campaign

• Reasons why your company needs a Facebook presence

See all Editorial Reviews

Product Details

• Paperback: 312 pages
• Publisher: For Dummies (November 2, 2009)
• Language: English
• ISBN-10: 0470487623
• ISBN-13: 978-0470487624
• Product Dimensions: 9.1 x 7.3 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #4,482 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Instant Marketing ROI for businesses large and small, November 9, 2009

By	Quadlibet "quad" (NYC suburbs) - See all my reviews

Amazon Verified Purchase

This book is short on plot, long on value. Immediately got paid back 3x the cost of the book via the included $50 Facebook Ads credit. This excellent primer is suitable for a range of readers from the FB-curious newbie to the seasoned marketeer seeking to leverage every facet of the Facebook service.

Unlike other books on this topic, these authors go beyond the platform capabilities for marketing via Facebook, and do a particularly good job of providing much-needed social context about Facebook norms, and do so with good humor. By providing simple guidelines, and "Do's and Dont's", this book can save marketers from themselves and unintended backlash from their communities of interest.

The Dummies format makes finding useful bits easy - the TOC and indices are quite good. Like all books about online applications, certain page views are rapidly obsoleted, though in this case, the same social media marketing principals will apply, even as the Facebook platform evolves.

Overall, a very helpful volume that I will reference ongoing, and will keep paying returns well beyond the $50 credit. Suggest the next edition include an electronic format (Kindle or included disc) to make it easier to access links referenced in the print version.