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Facebook Marketing For Dummies Paperback


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Product Details

  • Paperback: 312 pages
  • Publisher: For Dummies; 2 edition (February 1, 2011)
  • Language: English
  • ISBN-10: 0470923245
  • ISBN-13: 978-0470923245
  • Product Dimensions: 9.2 x 7.4 x 0.7 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #793,610 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Recruit fans and turn them into customers — find all the latest techniques here!

Ten times more people visit Facebook each day than see those famous Super Bowl TV spots. Your business or group can have a presence before all those eyes for free! This book makes it easy to create a Page, add applications to it, host an event, and much more. It's an easy-to-follow blueprint for marketing and promoting your organization on Facebook!

  • Make the most of it — discover what goes into a successful Facebook marketing plan and how to assess its impact with analytics tools

  • Fan the fire — build a Fan Page that appeals to your customers and offers incentives for visitors to like it

  • Hit your target — see how to target a specific audience with Facebook ads and how to create landing pages that drive conversion

  • Get your fans involved — create groups, plan promotions, and host events to keep your message prominent

  • Optimize — learn to analyze your click-through ratio, track your ad's success, and make ongoing adjustments to improve performance

  • Up the value — add applications that make your Page more valuable to users

  • Go viral — extend the Facebook platform to your own Web site through social plug-ins

Open the book and find:

  • Tips for maximizing the social networking effect

  • Ways to demonstrate why a Facebook Page matters

  • Steps for creating and customizing your Fan Page

  • How to implement your content strategy

  • Ideas for contests and promotions

  • All about Facebook's ad bidding system

  • Hints for creating successful landing pages

  • Facebook business etiquette tips

Learn to:

  • Use Facebook's newest marketing tools

  • Integrate Facebook with your multichannel marketing plan and measure results

  • Secure your business on Facebook Places and launch a Deal to customers

  • Add Facebook's Like button to your home page

About the Author

Paul Dunay has created marketing buzz for major technology companies such as Google and Microsoft. You can read his blog at http://www.pauldunay.com.

Richard Krueger is a social media marketing expert. Paul and Rich are coauthors of Facebook Advertising For Dummies.


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Customer Reviews

I feel like I've been ripped off!!
Marianne McIntyre
This is one of the things you use Facebook FOR but it's not a reason TO have a Facebook account.
Lisa Shea
I would recommend this book for anyone who would like to better their business through Facebook.
JennyZink

Most Helpful Customer Reviews

99 of 105 people found the following review helpful By Lisa Shea HALL OF FAMETOP 500 REVIEWERVINE VOICE on February 2, 2010
Format: Paperback
I normally adore Dummies books. I have several of them on my shelves. Facebook Marketing for Dummies is the first in the Dummies series that I did NOT like enthusiastically. I really feel this book is not up to the Dummies standard of helpfulness.

First, this book is supposed to be about MARKETING - but over half the book is about the very basics of Facebook. There are plenty of other books out there on how to use Facebook - including one by the Dummies group! It seems silly for this book on marketing to rehash the existing information and spend so much time on things covered elsewhere. It means that only a small portion of what remains is actually helpful information on Marketing.

They cover a few basics about the areas of Facebook to use for marketing - how a fan page is better than a regular "personal" account because a person can only have 5,000 friends while a fan page is completely unlimited. Fan pages are also "anonymous" - while a group makes it clear which person is the administrator, with a fan page the administrator is private. So you can run a fan page for your company or project without worrying about people tracking down and bugging your personal account.

But in terms of actual MARKETING information, the pickings are very slim. They tell you to post relevant info onto your account. Was anyone really going to post a lot of IRrelevant information? They say to post enough to keep people interested, but not so much that you bombard your users with too many messages. But they don't provide any examples or information to help newbies get a feel for which numbers fall into which ranges! They tell you not to use a "hard sell" and turn off people - but again, no examples, no further information.
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30 of 34 people found the following review helpful By Quadlibet on November 9, 2009
Format: Paperback Verified Purchase
This book is short on plot, long on value. Immediately got paid back 3x the cost of the book via the included $50 Facebook Ads credit. This excellent primer is suitable for a range of readers from the FB-curious newbie to the seasoned marketeer seeking to leverage every facet of the Facebook service.

Unlike other books on this topic, these authors go beyond the platform capabilities for marketing via Facebook, and do a particularly good job of providing much-needed social context about Facebook norms, and do so with good humor. By providing simple guidelines, and "Do's and Dont's", this book can save marketers from themselves and unintended backlash from their communities of interest.

The Dummies format makes finding useful bits easy - the TOC and indices are quite good. Like all books about online applications, certain page views are rapidly obsoleted, though in this case, the same social media marketing principals will apply, even as the Facebook platform evolves.

Overall, a very helpful volume that I will reference ongoing, and will keep paying returns well beyond the $50 credit. Suggest the next edition include an electronic format (Kindle or included disc) to make it easier to access links referenced in the print version.
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6 of 6 people found the following review helpful By Sada on April 10, 2010
Format: Paperback
i agree with one of the other reviewerss who found the book covered too much of the basics & not enough about marketing. most of what i found in the book i can access simpley on fb in the help center. it was frustrating to have the second half the book, which has deeper, more informative content, still miss the mark & leave me as the reader feeling like i need more info. i don't if it's just my book but i'm missing pages 225 & 226. details & legal considerations in addition to how applications can be executed to be effective fall short of being helpful. sorry i made this purchase
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3 of 3 people found the following review helpful By rallan on April 23, 2011
Format: Paperback
The name is a bit of a misnomer. In the 4P marketing mix equation all marketers are taught (promotion, price, place and product) the book is heavy on promotion, light on place, and offers nothing on product or price. It's better called "Facebook Promotion".

It is a good overview of Facebook and its promotion potential. It progresses through the basics to the special features of Facebook that will make it a wonderful and inexpensive tool for marketing purposes.

I would have liked to have seen more examples of use in marketing and better illustrations with larger print and color. Facebook is not a very intuitive environment to work with and the effects of making changes are not always clear until one encounters problems. The book mentions there are "over 52,000 apps" developed for Facebook but I only see 2000 on the site. Just where are the other 50,000 located?

There is nothing about setting-up SEO to optimize Facebook marketing. As a matter of principle, your Facebook Page should be carefully crafted, before going live, to appeal to Google . The "Facebook Marketing Bible" does address this, and does so quite well.

Some info is out-of-date. For instance, it should be made clear that a Facebook Place is a _type_ of Page (to set it up, select "local business", not "company"). This has a domino effect on other marketing maneuvers one may be able to use(e.g; geolocation and Deals app) so you must know about this before hand. (I have not been able to make the geolocation function work on my Blackberry, even though I know the GPS is working).

The book discusses Facebook Insights (the answer Facebook has to its competition, Google Analytics) and does a good job of explaining how to use if to monitor marketing campaign performance.
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