Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (3rd Edition) (Que Biz-Tech) [Paperback]

Brian Carter (Author), Justin Levy (Author)

Book Description

Publication Date: December 24, 2011 | Series: Que Biz-Tech

The Easy, Step-by-Step Guide to Facebook Marketing—100% Updated for Facebook’s Newest Features & Best Practices

 

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic “page,” but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook’s most valuable new business features—including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you’re an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

 

You’ll Learn How To:

• Get started fast with Facebook, even if you’re new to it

• Develop winning Facebook marketing strategies

• Master new best practices for creating “best in class” Facebook pages

• Design Facebook ads that drive more clickthroughs at lower cost

• Reach customers outside Facebook with Facebook Connect and social plugins

• Use images and other media to personalize your presence and engage visitors

• Build thriving Facebook communities that promote loyalty and innovation

• Market to customers on the move via Facebook mobile apps

• Monitor what your customers are saying in real-time

• Protect your privacy—and your customers’ privacy, too

• Use Facebook Credits social currency to attract new customers and promote product sampling

• Track your performance with Facebook Analytics

• Prepare to profit from tomorrow’s Facebook trends and innovations

Editorial Reviews

About the Author

BRIAN CARTER offers social media training to B2C and B2B businesses of all sizes; his online Facebook training course serves 5,500 participants. Carter has been an Internet marketing consultant and trainer for 11 years, providing services that have often doubled or tripled clients’ online revenue. He has been profiled by The Wall Street Journal, US News and World Report, and Entrepreneur.

 

JUSTIN LEVY leads social communications at Citrix Online. Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media agency, where he worked with Fortune 500 brands developing and executing social media strategies and campaigns. Levy is a sought after public speaker on social media and has been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine, and the Boston Globe.

Product Details

• Paperback: 240 pages
• Publisher: Que Publishing; 3 edition (December 24, 2011)
• Language: English
• ISBN-10: 078974113X
• ISBN-13: 978-0789741134
• Product Dimensions: 6.1 x 0.6 x 8.8 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (44 customer reviews)
• Amazon Best Sellers Rank: #735,969 in Books (See Top 100 in Books)

More About the Author

Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.

Brian is co-author of the bestselling book Facebook Marketing, and author of the forthcoming book, The Like Economy. He also has authored an ebook called How To Get More Fans On Facebook.

Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.

Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Universal Studios, The U.S. Army, Hardee's and Carl's Jr. He is quoted in the book Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine.

Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook with a combined readership of over 400,000. He has more than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other social marketing channels.

A speaker and trainer for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives and The American Marketing Association to name a few. Brian is a seasoned expert and most entertaining presenter in Internet marketing.

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

3.0 out of 5 stars Good intro - understand the purpose March 21, 2012

By Peter VINE™ VOICE

Format:Paperback|Amazon Vine™ Review (What's this?)

Good book - don't misunderstand the purpose of it.

This is a fine introduction to marketing with Facebook, but seems especially geared toward those who are new to FB, or who only use it for basic personal purposes. If that's you, it will be a helpful step-by-step tutorial to using FB's features to promote something. That's pretty much what the book claims.

But, the write up also stresses how profitable it will be even if you're a PRpro, etc. I disagree. If you're computer savvy, used to promotion, and you've spent much time at all on FB, you won't find much new here.

There are some good tips on using demographic tools, and developing communities. Some of the book is already obsolete, such as the section on creating a landing page for your business. FB has now done away with landing pages.

2 of 2 people found the following review helpful

5.0 out of 5 stars "A VALUABLE STEP-BY-STEP GUIDE TO MARKETING!" March 1, 2012

By Geraldine Ahearn TOP 1000 REVIEWERVINE™ VOICE

Format:Paperback|Amazon Vine™ Review (What's this?)

An updated step-by-step guide to Facebook's newest features, marketing strategies, and much more. Brian Carter and Justin Levy skillfully created a valuable tool for all Facebook members, teaching how-to Master best practices, build thriving communities, and how-to promote for business. I highly recommend "FACEBOOK MARKETING-Third Edition" to new members who wish to learn about the basics, to those who wish to establish a Corporate Presence, and those who prepare to profit from Facebook trends. The Growth of social networks in today's world and the importance of its growth to Your Business is only one reason why this book is a Must-have!

1 of 1 people found the following review helpful

5.0 out of 5 stars Excellent Resource April 30, 2012

By John Chancellor TOP 500 REVIEWERVINE™ VOICE

Format:Paperback|Amazon Vine™ Review (What's this?)

The popularity and growth of Facebook has simply been staggering. For many people Facebook has become an integral part of their lives. It has become a way to connect with friends, family members and like minded individuals whether they live down the street, in another state or around the world. The social benefits of Facebook are easy to understand. It is fantastic.

It is so easy for most people to see the numerous benefits of connecting on Facebook. The benefits to those wanting to sell products are services are equally fantastic - if and only if you understand and use Facebook properly. Facebook is a giant social gathering. You would not attend a large party or wedding reception and start trying to sell your product or service. Nor should you jump on Facebook and start trying to use it as a promotion platform. You must build relationships with your prospective customers.

Facebook Marketing by Brain Carter and Justin Levy is a step by step guide on how to effectively use Facebook in your marketing efforts. For the small business owner, mass media marketing is not an effective method of reaching your potential prospects. Facebook allows you to segment and narrow down the people you are marketing to.

While pay per click marketing allows you to tailor your message to prospects searching for exactly what you offer, it is limited in that you can only appeal to your prospect at the time they are actively searching. This eliminates the vast majority of your potential prospects. Facebook on the other hand allows you to identify your potential prospects by certain demographics and psychographics and start to build relationships and trust with them.

The book starts with a very basic introduction to Facebook. So if you are totally new to Facebook, you can get an account set up in minutes and have a good understanding of how to navigate Facebook. Next the book goes into establishing a business page - explaining the difference between a personal presence and a business page.

Part two of the book deals with intermediate marketing skills - how and why you should be using Facebook advertising. How to track whether your actions are working for you using Facebook analytics. Then the authors discuss how to set up and manage Facebook communities. They also give you some good guidelines of what to expect from your communities.

Part three deals with how to get the most out of advanced Facebook features.

If you are not a seasoned professional Facebook marketer, this book will save you lots of time, money and mistakes. It is well laid out with plenty of specific examples and actual screen shots of Facebook campaigns.

Facebook marketing is rapidly growing and will be essential for small businesses that want to grow and succeed. For a lot of small businesses, it has replaced pay per click as their marketing of choice. You will need to master the skills of Facebook marketing is you want to stay competitive. This is an excellent tool to help you master Facebook Marketing.