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Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (3rd Edition) (Que Biz-Tech) Paperback – December 24, 2011


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Facebook Marketing: Leveraging Facebook's Features for Your Marketing Campaigns (3rd Edition) (Que Biz-Tech) + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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Product Details

  • Series: Que Biz-Tech
  • Paperback: 240 pages
  • Publisher: Que Publishing; 3 edition (December 24, 2011)
  • Language: English
  • ISBN-10: 078974113X
  • ISBN-13: 978-0789741134
  • Product Dimensions: 8.8 x 5.9 x 0.7 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon Best Sellers Rank: #1,141,332 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

BRIAN CARTER offers social media training to B2C and B2B businesses of all sizes; his online Facebook training course serves 5,500 participants. Carter has been an Internet marketing consultant and trainer for 11 years, providing services that have often doubled or tripled clients’ online revenue. He has been profiled by The Wall Street Journal, US News and World Report, and Entrepreneur.

 

JUSTIN LEVY leads social communications at Citrix Online. Prior to joining Citrix, Levy was an Executive Director at New Marketing Labs, a social media agency, where he worked with Fortune 500 brands developing and executing social media strategies and campaigns. Levy is a sought after public speaker on social media and has been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine, and the Boston Globe.


More About the Author

Brian Carter is respected as one of the elite internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.

Brian is co-author of the bestselling book Facebook Marketing, and author of the forthcoming book, The Like Economy. He also has authored an ebook called How To Get More Fans On Facebook.

Brian has 12 years experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course.

Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well known entities such as Universal Studios, The U.S. Army, Hardee's and Carl's Jr. He is quoted in the book Twitter Marketing For Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine.

Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook with a combined readership of over 400,000. He has more than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other social marketing channels.

A speaker and trainer for top marketing conferences such as SEOmoz, SMX, Pubcon, The AllFacebook Expo, Socialize, The South Carolina Society of Association Executives and The American Marketing Association to name a few. Brian is a seasoned expert and most entertaining presenter in Internet marketing.

Customer Reviews

4.2 out of 5 stars
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I will soon have my own Facebook page for the business.
Susan Johnson
I was intermediate in facebook marketing, but Facebook Marketing takes you up ten times the level you are at now and I highly recommend this book.
Sylvia M. Hubbard
Long way of saying, I was a good (though reluctant) candidate for this book.
Elisa 20

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Peter VINE VOICE on March 21, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Good book - don't misunderstand the purpose of it.

This is a fine introduction to marketing with Facebook, but seems especially geared toward those who are new to FB, or who only use it for basic personal purposes. If that's you, it will be a helpful step-by-step tutorial to using FB's features to promote something. That's pretty much what the book claims.

But, the write up also stresses how profitable it will be even if you're a PRpro, etc. I disagree. If you're computer savvy, used to promotion, and you've spent much time at all on FB, you won't find much new here.

There are some good tips on using demographic tools, and developing communities. Some of the book is already obsolete, such as the section on creating a landing page for your business. FB has now done away with landing pages.
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3 of 3 people found the following review helpful By Elisa 20 TOP 1000 REVIEWERVINE VOICE on April 18, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
First, I have to say, I resisted FB for a long time, and once I realize I needed it for business ("free PR that can potentially reach millions--you're dumb to ignore it!"), I resigned myself and opened an account.

However, while I love Twitter and find it effortless and enjoyable, that was not the case with FB. Using it...enjoying it...has been quite a struggle because it seemed like such a jumble--messages from people I don't know who are somehow "friends"...the "job" of sharing things about myself out into the internet with...who knows who?...and so much distraction, apparently with minimal purpose.

Long way of saying, I was a good (though reluctant) candidate for this book. I don't "get" FB, but I accept that I need it and want to learn why people love it so much--and how so many use it so effectively.

So this was a book I'd either love or hate, and I'm glad to say the verdict is: "love". The authors start with the "basics" (which I still need), and learned about how the various features worked together, including how to add video, improve privacy settings, and then move into marketing (helpfully divided into beginning, intermediate and advanced).

Unlike Facebook itself (to me), this book is well structured, sequential and full of step-by-step instructions and practical tips and examples. I thought it was excellent--extremely helpful.
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3 of 3 people found the following review helpful By Geraldine Ahearn TOP 500 REVIEWERVINE VOICE on March 1, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
An updated step-by-step guide to Facebook's newest features, marketing strategies, and much more. Brian Carter and Justin Levy skillfully created a valuable tool for all Facebook members, teaching how-to Master best practices, build thriving communities, and how-to promote for business. I highly recommend "FACEBOOK MARKETING-Third Edition" to new members who wish to learn about the basics, to those who wish to establish a Corporate Presence, and those who prepare to profit from Facebook trends. The Growth of social networks in today's world and the importance of its growth to Your Business is only one reason why this book is a Must-have!
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1 of 1 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on April 30, 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
The popularity and growth of Facebook has simply been staggering. For many people Facebook has become an integral part of their lives. It has become a way to connect with friends, family members and like minded individuals whether they live down the street, in another state or around the world. The social benefits of Facebook are easy to understand. It is fantastic.

It is so easy for most people to see the numerous benefits of connecting on Facebook. The benefits to those wanting to sell products are services are equally fantastic - if and only if you understand and use Facebook properly. Facebook is a giant social gathering. You would not attend a large party or wedding reception and start trying to sell your product or service. Nor should you jump on Facebook and start trying to use it as a promotion platform. You must build relationships with your prospective customers.

Facebook Marketing by Brain Carter and Justin Levy is a step by step guide on how to effectively use Facebook in your marketing efforts. For the small business owner, mass media marketing is not an effective method of reaching your potential prospects. Facebook allows you to segment and narrow down the people you are marketing to.

While pay per click marketing allows you to tailor your message to prospects searching for exactly what you offer, it is limited in that you can only appeal to your prospect at the time they are actively searching. This eliminates the vast majority of your potential prospects. Facebook on the other hand allows you to identify your potential prospects by certain demographics and psychographics and start to build relationships and trust with them.

The book starts with a very basic introduction to Facebook.
Read more ›
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I guess this is useful but the state of the art is changing so quickly that one wonders how long its relevant.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
If you have, say, a small service business like a landscaping company, or a local retail store, you may have been advised that you should definitely have a Facebook page. And you should! While in my view there are other, more powerful ways of doing marketing such as search engine optimization and having an email list, having a Facebook page takes so little effort for the return it gives you that it would be shortsighted not to at least consider developing one.

This book is very convincing as to the reasons you ought to get started and Facebook, and it gives you a great overview of how to get started, some of the ways you can use Facebook, and the benefits you should receive from taking some simple actions.

That said, Facebook changes so much that ordering a printed book about Facebook marketing means it's almost guaranteed to be out of date by the time you receive it. This is the problem with doing marketing on any kind of platform that you don't own. They can change the rules at any time, and you can't really do anything about it except accept those changes and move forward.

Some of the changes, such as Facebook removing landing pages, developing new advertising models, and inventing Facebook gifts, make parts of this book irrelevant and mean that it's leaving out important information that people who manage social media professionally or are passionately involved in Facebook campaigns will need. This isn't the fault of the author, it's just a fact of life when reading a print book about a specific type of social media and how to leverage it.

Overall, this is still a good book for those interested in getting started on Facebook. It will hold your hand and convince you of the value of devoting a little bit of time to promoting your page. However, media and other professionals should look elsewhere for the type of in-depth, up-to-date information you'll need to manage your social media campaigns.
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