Facebook Me! A Guide to Socializing, Sharing, and Promoting on Facebook (2nd Edition) [Paperback]

Dave Awl (Author)

Book Description

Publication Date: December 26, 2010 | ISBN-10: 0321743733 | ISBN-13: 978-0321743732 | Edition: 2

With more than 500 million active users around the world and still growing steadily, Facebook is more than just another social media site. In the words of author Dave Awl, Facebook is “the new town square”—the place where people gather to discuss the news of the day as well as share what’s going on in their lives. And Facebook can actually be a useful business tool as well as a great way to promote creative projects.

So what's new in the second edition of Facebook Me? Facebook has changed dramatically since the book was first published, and this newly revised and expanded edition will bring readers up to speed on all the new features and interface elements that have been added and revamped in the time since. It addresses the ongoing controversies about Facebook's privacy policies, with detailed coverage of Facebook's privacy settings and advice for keeping your Facebook experience as secure as possible; as well as expanded info on Facebook's sharing tools and how to control who sees what.

It includes a brand-new chapter called Advertising and Promoting on Facebook that shows you how to apply the principles of social media marketing specifically to Facebook's user culture, in order to maximize the "ripple effect" of Facebook's news feed to win new fans and customers and build stronger bonds with existing ones. Plus there's an expanded chapter on "Facebook at Work"—how to keep your profile professional, avoid getting in trouble, and use Facebook for job hunting. And in the etiquette department, this edition features new guidance on how to deal with conflict and avoid flame wars between Facebook friends.

All in all, Facebook Me! takes you on a guided tour of everything Facebook has to offer and shows you how to get the most out of the time you spend there, while helping you avoid some of its pitfalls!

• Find out what you can do on Facebook, and what it can do for you.
• Reconnect with old friends and make new ones, let your friends know what you’re up to, and share photos or video—all while protecting your privacy.
• Learn Facebook etiquette: how and why to friend someone, how to socialize politely, whether you should friend your boss—and how to keep your profile looking professional if you do.
• Publicize your projects, business, or causes: Post to your Wall, set up a Page, organize a Group, or invite friends to Events. Discover how to use Facebook’s News Feed to connect with an audience that reaches far beyond the boundaries of your own friends list.

Look for the Facebook Me! page on Facebook to connect with the author and other readers of this book!

Editorial Reviews

Review

"Facebook Me! manages to stay fresh and current, even as Mark Zuckerberg keeps changing things up every couple of months. It's a fast, breezy, fun read, as Awl takes us through the basics (skip this part if you're not a newbie), discusses privacy and security (including phishing, Trojans and "clickjacking"), how to grow your audience as a brand and how to engage your friends as an individual, how to manage the multitude of add-ons at your fingertips, how to advertise on Facebook and much more. If you've been wanting to learn more about the ins and outs of Facebook, start with Facebook Me!"

-JD Lasica, Socialmedia.biz

About the Author

Dave Awl is a Chicago-based writer, performer, and Facebook aficionado. He consults with large and small businesses on their social media
presences. He has contributed to The Adobe Illustrator Wow! Book from Peachpit Press and has written about Facebook and LinkedIn for CreativePro.com. An alumnus of Chicago’s popular Neo-Futurists theater company, Dave has appeared on NPR’s This American Life, and has published a collection of poems and monologues called What the Sea Means. His website is at www.DaveAwl.com.

Product Details

• Paperback: 240 pages
• Publisher: Peachpit Press; 2 edition (December 26, 2010)
• Language: English
• ISBN-10: 0321743733
• ISBN-13: 978-0321743732
• Product Dimensions: 7.5 x 0.4 x 9.2 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #849,540 in Books (See Top 100 in Books)

More About the Author

Dave Awl is a Chicago-based writer and performer. As a tech writer and social media aficionado, he's the author of Facebook Me! A Guide to Having Fun with Your Friends and Promoting Your Projects on Facebook and a regular contributor to The Adobe Illustrator Wow! Book (both from Peachpit Press), and has written about LinkedIn for CreativePro.com.

As a Chicago-based poet, playwright, and fringe theater performer, Dave is an alumnus of Chicago's popular Neo-Futurists theater company, and has appeared on NPR's This American Life. His scripts have been included in three book collections of material from the long-running original show Too Much Light Makes the Baby Go Blind, and his work has been performed in high school, college, and regional theater productions across the country. He was the editor for the most recent book collection of Neo-Futurist scripts, entitled 200 More Neo-Futurist Plays.

In 2002, a book collection of Dave's writing was published under the title What the Sea Means: Poems, Stories & Monologues, 1987-2002 (Hope and Nonthings Publishing).

Dave's poetry and short fiction have been published in After Hours magazine, Milk Magazine, and Blithe House Quarterly. In addition to his work with the Neo-Futurists, he founded the Pansy Kings performance series, has performed with Theater Oobleck and Tellin' Tales Theater, and currently hosts a cabaret variety show called The Partly Dave Show.

Most Helpful Customer Reviews

3 of 3 people found the following review helpful

5.0 out of 5 stars Terrific guide to using Facebook!! May 31, 2011

By technology_aficionado

Format:Paperback

Unfortunately, books don't constantly stream us incremental updates in the ways our friends do on Facebook. Therefore, we have had to wait far too long for a terrific new edition of this really great Facebook guide.

The rest of this review is a recap of what I said about the first version. While this new edition has lots of new material on the ever-expanding ways to leverage Facebook, the core idea of this being more a guidebook than a reference manual holds true more than ever!

This is not a book about facebook, it is a book about how to get personal value out of facebook -- an important distinction. Dave Awl begins by explaining that he is a very unlikely author for such a volume -- having been dragged into the facebook world by some old friends. He soon discovered that facebook enabled him to connect with old friends, express his creativity, and participate in a vibrant online community.

The book is written for the novice and expert alike. Writing is informative, engaging, and unexpectedly funny throughout. Graphics are abundant -- those who prefer to skim could probably learn alot just by reviewing the screenshots and captions. Of particular interest is that Dave helps navigate not only the pages of facebook, but the culture of facebook, including how to handle unwanted friend requests, how to guard your privacy, and how to manage the flow of information you get in your friend's newfeeds.

This is one of the rare technology books that I believe will be enjoyed equally by those who thrive on the online experience as well as those who have some fear of it.

Great job, Mr. Awl! Now if you can just write a book about some of the other sites I use...

3 of 3 people found the following review helpful

5.0 out of 5 stars A Great Update May 31, 2011

By T. Doyle

Format:Paperback

I am so glad that Dave Awl put out a Second Edition of this great book. Be sure you get the Second Edition -- it is a great resource -- lots of research, plenty of tips, loaded with detailed instructions, with leads into distant parts of the Facebook universe.

If you are new to Facebook, this book will help you figure out how to get up and going; if you are a casual user, this book will give you ideas on what else you can do; and if you are an expert user, this book will surprise you with how much you can still do on facebook. All with the latest FB interfaces.

Very readable, with plenty of examples and screenshots . . . . this is a great tool. Thanks, Dave Awl, you have given us another treasure.

2 of 2 people found the following review helpful

5.0 out of 5 stars Better the 2nd Time Around! May 31, 2011

By Lost in NJ

Format:Paperback

When I purchased the 1st edition of Facebook Me, I was a relative newcomer to the social networking world. It provided the guidance that I needed to navigate the ins and outs of privacy settings, how to post pictures, how to edit entries and all other manner of how-to information. Now that Facebook has been around for a while, it has gotten more complicated. Enter, the 2nd edition of Facebook Me. No longer just a social networking tool among friends, you can now use Facebook to promote your business, your interests, your favorite band, actress, cause.....just about anything that needs promoting. Third party applications also greatly complicate the privacy issue. I find this book to be a very useful tool in explaining all of these things and more. How do I set up a page to promote my business? How do I control my privacy settings so that 3rd party advertisers can't reuse my pictures? These answers and more are within its pages. The author's writing style makes even complicated concepts very easy to understand. It's a witty and enjoyable read as well.

As social networking continues to evolve, the users of this technology have a responsibility to themselves to stay current. This book is an excellent way to do that!