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Facing Goliath: How to Triumph in the Dangerous Market Ahead [Kindle Edition]

Keith Springer
5.0 out of 5 stars  See all reviews (33 customer reviews)

Print List Price: $14.95
Kindle Price: $9.99
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Book Description

Facing Goliath: How to Triumph in the Dangerous Market Ahead
Keith Springer

Product Details

  • File Size: 1817 KB
  • Print Length: 194 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: iUniverse (May 6, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0050V94D8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #745,757 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Mandatory Reading for anyone nearing retirement June 14, 2011
It was just three years ago that the financial world as we know it ended in the spectacular collapse of the real estate and banking sectors. Hundreds of billions of dollars in stock market values and home equity evaporated almost overnight, delaying indefinitely the retirement plans of many baby boomers. Yet now, after more than two years of almost uninterrupted bull market, investors appear to be letting their guard down again and are making many of the mistakes they made in the years leading up to the crash. To give an example, risk premia in junk bonds and emerging market bonds have all but disappeared--implying that investors believe that these volatile sectors are no longer risky. Easy money made available by the Federal Reserve has helped to unleash the market's animal spirits again, but is the optimism warranted?

In Facing Goliath, Keith Springer gives it to you straight. He is neither a bull nor a bear; he is a realist. There are plenty of attractive investment opportunities out there for investors willing to take a tactical approach. But those investors accustomed to growing wealthy by buying and holding have a long, hard slog in front of them. The tailwinds that pushed the market forward over the past 30 years have now reversed to create some very menacing headwinds. Unlike in 1982, the start of the last secular bull market, we are not starting from a position of high and falling interest rates and inflation; both are near 30-year lows.

Furthermore, the easy credit that characterized the period is now a thing of the past. Rather than make new loans, banks are struggling to repair their balance sheets. And consumers, given that their homes are likely underwater, have little interest in borrowing more, even at rock-bottom rates.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Precise, concise, no fluff August 29, 2011
Keith is a master at taking complex subjects and boiling them down to the basic driving facts. Once done with that he can weave the emotional texture over the top so you can cope with both the long term market drivers and the short term pounding of the drums. He is focused and doesn't fill the book with alot of redundant noise or divergent paths. It is precise and to the point. It will not waste your time on any page. While not the only book you should read it is one of the MUST reads, and multiple reads in my library.
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5.0 out of 5 stars Great read June 23, 2011
From introduction to conclusion this book is engaging and approachable and infused with Mr. Springer's personality. He makes complicated and frankly boring topics readable and understandable. From the artfully described science of economics to the clear and succinct description of the forces that created these economic problems, Mr. Springer has written a great primer on what happened, why it happened and how to invest in order to take advantage of the market.

Although suited to all intelligent readers, this book is a must read for individuals with wealth (who are not in the financial world), but who are sharp enough to recognize good advice when they read it. I've purchased the book for some of my family members who get the bulk of their information from CNBC and periodicals. The clarity he sheds on basic concepts such as risk vs. return, the effects of demographic shifts on spending is extremely useful when contemplating investment options. I definitely recommend this book even if you think you know what happened over the last 3 years.
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Format:Paperback|Verified Purchase
I really liked this book because it was accessible, understandable, and actionable. What I liked most was Springer's truly holistic understanding of how the world works at the macro level (e.g., how demographics and geopolitics reshape economies and markets, how the US and the world ended up in so much debt, etc.) and his ability to articulate - in plain English rather than investment psychobabble - what that means for you and how you invest.

Springer makes a very strong argument that the "buy and hold" investment strategy doesn't work and then describes a new way to invest. For such a short book, it packs a whole lot of important information and concepts. As you read this book you will find yourself saying, "I wish I knew this when....".

It is clear that Springer is well informed and passionate about helping investors thrive regardless of the market environment. I wish I had this book when I started investing and I will absolutely be giving this book to my son as I teach him about investing.
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5.0 out of 5 stars Information delivered with clarity and humor... March 9, 2012
As a practicing CPA, I have ample opportunity to read reports and analysis of all sorts, but seldom am I treated to an explanation of complex matters that have been translated into such simple terms, and with humor, to boot. Reading any analysis of our complex economic system is a daunting task at best. I generally find myself looking for that trusty shortcut...the 'Executive Summary'. But Springer moves from point to point with such clarity and good humor that any summary of the book would truly do the book an injustice. I highly recommend this book to anyone who wants to step up to the next level of understanding. And yes, I do include all of you professionals who want to more competently explain these matters to your clients. Of course, if you are the client, you will better understand what you financial planner is to for you (or to you) by reading this book.
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Most Recent Customer Reviews
5.0 out of 5 stars I remember where I was on that day too. ...
I remember where I was on that day too. In my seat at a successful financial firm reading the news blasts with disbelief. Read more
Published 4 months ago by Lori Rudolph
5.0 out of 5 stars Forces you to take a look at the 2008 fiasco from a whole different...
I found this book pleasing to read and by the end I had a clearer understanding of the 2008 Financial debacle. Read more
Published 5 months ago by Wafiullah Wahidi
5.0 out of 5 stars A Must Read
The book was very informative. It was recommended to me from a friend, and I thoroughly enjoyed it.
Would recommend it to anyone who is looking for more information and wants... Read more
Published 5 months ago by James H Mallory
5.0 out of 5 stars A Must Read
Well written and easy to understand. I appreciate Mr. Springer's writing style and the fact that he makes his topics understandable to those not formally educated in finance and... Read more
Published 8 months ago by Sherry Gerber
5.0 out of 5 stars Thought provoking, great book!
Great, easy read. Really makes you think if your on track to reaching your retirement goals. Everyone should take the time to read this and evaluate their personal situation
Published 8 months ago by Brianne Spilman
5.0 out of 5 stars I come from an academic background where we are all ...
I come from an academic background where we are all taught to believe the theories of Maynard Keynes. Read more
Published 8 months ago by Colby W. Philbin
5.0 out of 5 stars THE LISA BRYS SHOW AM 1380 KTKZ - Sat 7 a.m.
I research the guests for my radio show THE LISA BRYS SHOW on AM 1380 KTKZ on Saturday morning's at 7:00 a.m. and I was interested in finding an expert in the financial field. Read more
Published on October 4, 2012 by Lisa Brys
5.0 out of 5 stars Great Book with well researched and common sense answers
I'm a concerned investor trying to find some answers for these troubled times and to help shape my thought process and approach for future investing. Read more
Published on June 9, 2012 by Terry Pearson
5.0 out of 5 stars A page turner
Keith Springer has managed to explain complex economic subjects so main street understands them. He is also one of the few that see deflation rather than inflation as a real and... Read more
Published on April 11, 2012 by JUL
5.0 out of 5 stars Changing Landscape
The market is constantly changing, molding and moving in a direction that is understood by few. Keith Springer is one of those people that see the upcoming shifts. Read more
Published on March 16, 2012 by C. Michael Pickens
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More About the Author

Keith Springer is the author of "Facing Goliath: How to Triumph in the Dangerous Market Ahead", radio host of "Smart Money with Keith Springer" on 1530 KFBK, editor of "Smart Money Newsletter". Keith Springer is a financial planner, a market technician, a financial writer,multinational philanthropist, founder of Top Down Tactical™ and President and founder of Springer Financial Advisors in Sacramento CA, an SEC Registered Investment Advisor. He has developed a proprietary process for successfully building tax-efficient and retirement portfolios and has been providing specialty wealth management services for over 27 years.

Keith frequently appears as a pundit on national financial news outlets including CNBC, FOX Business, ABC News and Bloomberg. He is regularly quoted in international publications such as The Wall Street Journal, The New York Times, The Washington Post, Forbes, Fortune and many more. To receive up-to-date market insight and analysis, subscribe to Keith's free newsletter at


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