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Some people have the ability to start a conversation and immediately draw people in, while others -- perhaps even those with more valuable things to say -- get pushed to the side, seemingly ignored. Unfortunately for those who don’t have "It," this undeniable "It" factor is more than just an attractive quality, it’s also a hallmark of success.
A practical and entertaining guide that will help anyone supercharge their communication skills and consistently make a positive impression on others, The "It" Factor gives readers the tools -- and confidence -- they need to take charge of any conversation, meeting, or networking encounter. Readers will learn how to:
* communicate ideas so skillfully that people sit up and take notice
* become instantly memorable
* hold on to people’s attention longer
* make stronger connections
Filled with practical techniques and powerful insights, The "It" Factor will help anyone take center stage and achieve the results they've always desired.
"People naturally prefer to do business with people they like. In a world where technology makes us available 24/7 but at the same time leaves us feeling strangely isolated, forming meaningful personal relationships is more important than ever. But connecting with people can be tough, especially for the time-constrained. Mark teaches you how to turn initial encounters into memorable meetings. If your profession requires you to connect with all kinds of people and personalities, you'll want this book permanently stashed in your briefcase.
--Michelle Bauer Partner Sextant Marketing Group
"Working in an industry peppered with jargon and acronyms, THE IT FACTOR has helped me stand apart from my competitors and connect with my clients through improved communication skills."
--Douglas C. Davidson Market Executive Bank of America Commercial Banking
The "IT Factor" is a no-nonsense, straightforward book useful to professionals at all stages of their career. To have access to Mark Wiskup's insight and wisdom in such an easy to read format is phenomenal.
--William F. Sharpe III Chief Operating Officer GOLDSMITH AGIO HELMS
The best writers, speakers, artists, teachers, salespeople...anyone who is an exceptional communicator exploits THE IT FACTOR. Mark Wiskup has the uncanny ability to show you how to liberate your IT FACTOR. Seize what he says, and you will be the one people like, listen to and remember.
---Ed Dalheim Founder MarCom Creative Awards
"Mark Wiskup doesn't claim to have written a book about sales--but he has! This book won't be found on the sales shelf at your local bookstore--but it should be! The "IT" Factor is all about getting others to pay attention to you, to like you, and to find your ideas and requests acceptable, or better yet, desirable. That's the fundamental kernel of sales... no matter what it is you sell. I'm telling every salesperson I know to buy this book."
---Steve Marx Author of Close Like the Pros--Replace Worn-Out Tactics with the Powerful Strategy of Interactive Selling
"Smart, practical advice delivered with personality and humor. Reading The "It" Factor is like having your own personal advisor guiding you every step of the way through the potential pitfalls in presenting yourself and your ideas in the most persuasive manner."
---Paul BackerSenior Lecturer- School of Theatre University of Southern California
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Most Helpful Customer Reviews
14 of 15 people found the following review helpful:
4.0 out of 5 stars
An easy and inspiring read,
By Bill F. (San Diego, CA USA) - See all my reviews
This review is from: The It Factor: Be the One People Like, Listen to, and Remember (Paperback)
I liked this book because it helps in understanding how important "charisma" is to ALL types of people, not just sales and marketing types. Many of the chapters had quite an impact on me. I liked the author's informal writing style, which makes it a very quck read. Sometimes the book makes it appear too easy to "change your stripes" and become an outgoing, charismatic person -- because after all, those kinds of life changes are very, very difficult. But for anyone seeking to move along that path, this is as good a guidebook as you can find. Well recommended for anyone seeking self-improvement, particularly in the area of communication style.
15 of 17 people found the following review helpful:
4.0 out of 5 stars
Paint pictures with your words and you will have the It Factor!,
By Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews (TOP 1000 REVIEWER) (VINE VOICE) (REAL NAME)
This review is from: The It Factor: Be the One People Like, Listen to, and Remember (Paperback)
I enjoyed reading this book. I thought overall it was very good. Unfortunately it did not light a spark for me. So I can't give it 5 stars. About six months ago I read "I Read It But I Didn't Get It" (ISBN: 157110089X) which discussed that many people "fake read." They read the words but they don't grasp their meaning. That book went on to explain how to avoid fake reading and comprehend what it is you are reading. I mention this because the instant book discusses how to keep people from "fake listening." This is when people listen to what you say, but they don't grasp the significance (they don't make a connection with you). Having the It Factor allows you to keep people from not "fake listening" to you. The author is a communicatons skills coach. This book is clearly a marketing tool for his private practice. But it is a good one. I must admit that there were times during my reading of this book that I was chuckling. Some of the stories provided had some humor included. That was a nice touch! This book is about how to build strong connections with people. It explains that there is a connections process that good communicators use to communicate. And like any process this connections process is comprised of various steps. Small talk is step one when you don't already know the person. If you know the person, then step one is to be compelling (don't hint or expect the listener to infer). Some of what is covered in this book is aimed at helping managers better manage and lead. Other material covered in this book is aimed at helping public speakers make an impact when they deliver their talk, seminar or workshop. And other parts of this book are aimed at helping someone who has to self promote themselves be successful in networking scenarios. The author actually covers a lot of ground in this book. The overall message I got from reading it is that talking and communicating are not necessarily the same thing. Lots of talk is cheap and usually listeners are guilty of fake listening when they hear it. A speaker wth the It Factor puts a lot of effort into her talking and as a result will usually make a connection with her listeners. She paints pictures with her words so connections are easy to create. Such talk is not cheap. 4 stars!
7 of 7 people found the following review helpful:
5.0 out of 5 stars
Your Mom and Dad Love You,
By
This review is from: The It Factor: Be the One People Like, Listen to, and Remember (Paperback)
Not only is Wiskup entertaining with his "24" analogies and his constant reminder that your parents have to love you, his tools work! We bought "The IT Factor" for all of our employees, had them read it, and then brought Wiskup in to help them put the tools into action. They instantly became better story tellers and have the confidence to speak up in meetings. As well, I have taken two of Wiskup's workshops after reading "The IT Factor. Even as the CEO of a mid-sized business, the tools he provides in the book combined with his in-person development have helped me translate stories from revenues and net profits to painting the picture and becoming more human.
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