In this unique book, Pavan Choudary addresses the problems of marketing in the Indian pharmaceutical industry providing creative and alternative marketing ideas, some of which challenge the commonly accepted concepts.
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Most Helpful Customer Reviews
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Brilliant ,bright ,blasphemous.Fresh air in Pharma Mktg.,
By A Customer
This review is from: The Rx Factor: Strategic Creativity in Pharmaceutical Marketing (Response Books) (Hardcover)
This book blows much of what we have held as sacrosanct to smithereens .It pioneers concepts like Marketing peace ,multiple selling propositions & makes a convincing case for them .It is original ,practical & insightful .Non-jargonised -easy to comprehend by all .Must read for senior advertising & marketing professionals .Fresh air in the dull world of Pharma Marketing .
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
Indian marketing came of age, ages ago. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
marketing peace, doctor selection, strategic creativity, medical advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hero Honda, Hero Puch, Market-based Communication, Selling Propositions, Annual Total, American Remedies, Johnson's Baby Oil New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Indian marketing came of age, ages ago. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
marketing peace, doctor selection, strategic creativity, medical advertising Key Phrases - Capitalized Phrases (CAPs): (learn more)
Hero Honda, Hero Puch, Market-based Communication, Selling Propositions, Annual Total, American Remedies, Johnson's Baby Oil New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
- Commonsense Direct Marketing by Drayton Bird on page 129, and Back Matter
- Strategic Brand Management by Jean-Noel Kapferer on page 78, and Back Matter
- Advertising in Britain: A History by Terence R. Nevett in Back Matter
- Marketing Warfare by Al Ries in Back Matter
- Managing Brand Equity by David A. Aaker in Back Matter
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