|
|||||||||||||||||||||||||||||||||||
|
1 Review
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Brilliant ,bright ,blasphemous.Fresh air in Pharma Mktg.,
By A Customer
This review is from: The Rx Factor: Strategic Creativity in Pharmaceutical Marketing (Response Books) (Hardcover)
This book blows much of what we have held as sacrosanct to smithereens .It pioneers concepts like Marketing peace ,multiple selling propositions & makes a convincing case for them .It is original ,practical & insightful .Non-jargonised -easy to comprehend by all .Must read for senior advertising & marketing professionals .Fresh air in the dull world of Pharma Marketing .
|
|
Most Helpful First | Newest First
|
|
The Rx Factor: Strategic Creativity in Pharmaceutical Marketing (Response Books) by Pavan Choudary (Hardcover - May 29, 2002)
Used & New from: $0.01
| |
| ||
