I read this book last summer not knowing much about fair trade coffee at all and found it very helpful in understanding the reality of this "trendy" chairty. I usually read with a pen so I can underline good points and I ended up underlining nearly the entire book! It's a quick read quick but very rich in material. Claar covers everything surrounding economic principles of the coffee market, the history of the fair trade movement, and the moral implications of supporting the fair trade movements.
Claar does a phenominal job explaining the unintended consequences of the fair trade movement. Though ecnomics can be a tough topic to tackle, Claar explains the coffee market in simple terms for those who may not be so demand-supply "inclined." He starts by outlining why coffee prices are so unpredictable which allows readers to understand the purpose of the fair trade movement, and then discusses the enormous problems fair trade ironically creates for the coffee market. Claar tackles the argument beautifully and makes such a sound argument it's hard to disagree with. This quick read is a MUST READ for anyone questioning the impact of fair trade on developing nations.