From the Publisher
In a society like the United States, where the pigmentary differences among ethnic or "racial" groups exceed those between men and women of the same group, the latter differences may very easily be unknown to people, but the preference within each ethnic group for fair women still persists.
Peter Frost backs up his sexual selection thesis by bringing together hormonal evidence for pigmentary differences in the two sexes by age and fecundity. He also reviews the results of his own studies on preferences in experimental subjects. Finally, he concludes his synthesis with a suggestion that the Snow White Syndrome may be rooted in a hardwiring of the human brain for such a preference.
This would mean the discovery of a direct link between a biological predisposition and a cultural preference, although such hardwiring remains to be proven. The two would reinforce each other reciprocally as part of the larger interplay of sexual selection.
Although this thesis may startle or even scandalize most of our social science colleagues, it deserves at the very least to be either pursued or challenged by a counter-hypothesis that rivals the explanatory power that Peter Frost has brought into play. The time has come for the social sciences to take the biological evolution of our species behavior seriously, and to try to understand the many links between our nature and our culture.
From the Foreword by Pierre L. van den Berghe
Seattle, University of Washington