Faith Popcorn, best-selling author of EVEolution, Clicking, The Popcorn Report, and most recently Dictionary of the Future, is founder of Faith Popcorn's BrainReserve, the futurist marketing consultancy she established in 1974. The New York Times has called her "the trend oracle," and she is recognized as America's foremost Trend expert.
As key strategist for Faith Popcorn's BrainReserve, Faith applies her insight into cultural and business Trends to help BrainReserve clients reposition established brands or companies, develop new products, and define areas of new business opportunity. She is a trusted advisor to the Fortune 500 including such companies as American Express, Bel Group, Campbell's Soup, CitiBank, Discovery Communications, Dunkin' Donuts, Johnson & Johnson, Kellogg's, KFC, PepsiCo, Mars, SC Johnson, and Tylenol. With a documented 95% accuracy rate Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium (Trend: "Anchoring").
Faith is a graduate of New York University and New York's High School of Performing Arts. She has two adopted daughters from China, a 13-year-old and 7-year-old.