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Fallen Giant: The Amazing Story of Hank Greenberg and the History of AIG
 
 
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Fallen Giant: The Amazing Story of Hank Greenberg and the History of AIG [Paperback]

Ronald Shelp (Author), Al Ehrbar (Author)
3.9 out of 5 stars  See all reviews (30 customer reviews)

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Book Description

August 31, 2009

A unique insider view into the recent AIG crisis and Hank Greenberg

For nearly 40 years, Maurice "Hank" Greenberg was one of the most powerful CEOs in America. He built American International Group (AIG) from a second-rate insurer with a great Chinese franchise into one of the world's most profitable companies. But times have certainly changed, and now, in the Second Edition of Fallen Giant, author Ronald Shelp-who worked alongside Greenberg and within the AIG organization for many years-with the help of Al Ehrbar, sheds light on both AIG, the company, and Hank Greenberg, the man.

This fully updated Second Edition digs deep to uncover the latest developments for both Greenberg and AIG, such as the many lawsuits underway, including a criminal trial that will send five men-one who still works for Greenberg-to prison. It also chronicles the incredible story of how AIG was rescued by the Fed, and why the government had no choice in the matter.

  • Includes new insights into the latest developments for both AIG and Hank Greenberg
  • Reveals the real reasons behind the U.S. government's unprecedented bailout of AIG
  • Explores AIG's history, starting in Shanghai in 1919, along with the downfall of its CEO
  • Offers rare insights into how AIG almost collapsed

Filled with international intrigue and expert business acumen, the Second Edition of Fallen Giant paints a compelling portrait of both the past successes and current crises of Hank Greenberg and AIG.


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Editorial Reviews

Review

"Ron Shelp…does a great job of delving into the individual personalities and their motivations, leaving the reader with a front row seat to AIG’s genesis, growth, and fall from grace." (The Investment Professional)

"All Hank Greenberg ever wanted was "an unfair advantage." That is the phrase that Ron Shelp chooses to sum up Maurice R. Greenberg, the deposed chairman of the American International Group and the subject of his "Fallen Giant: The Amazing Story of Hank Greenberg and the History of A.I.G.," and it would be hard to improve on.

Insurance, Mr. Greenberg realized early, is the game of playing only when the odds are in one’s favor. For instance, if a far-flung customer wants insurance against a kidnapping — a risk that few others will touch — chances are that you can charge a lot for the policy. As Mr. Greenberg did not fail to notice, plenty of overseas executives are kidnapped, but many more are not — and they pay premiums, too.

Throw in a few other "unfair" advantages, like lobbying, cajoling or otherwise persuading governments to do one’s bidding as well as, quite possibly, obscuring some of the truth about one’s operations, and you have the secret of a great insurance fortune.

Accusations of cooking the books more or less forced Mr. Greenberg to resign last year. Mr. Shelp, a former Greenberg lieutenant and troubleshooter at A.I.G., wrote the book ostensibly to explain his old boss’s fall from grace.

He asks some very good questions. One is why Mr. Greenberg would risk his $3 billion fortune on some "fairly modest fiddling." Another is this: What did Eliot Spitzer, New York’s attorney general and now its governor-elect, have against Mr. Greenberg, whom he all but accused of criminality on Sunday morning television? Then, after the A.I.G. board forced Mr. Greenberg to resign, Mr. Spitzer neglected to charge him after all. Well, never mind. (Mr. Spitzer did file civil charges, which Mr. Greenberg is contesting.)

Mr. Shelp leaves no doubt that A.I.G. was a master at shaping and, at times, bending the rules, but he argues that the offenses that got Mr. Greenberg canned were pretty modest, and notes that reversing the deals in question resulted in a write-down of only 3 percent of A.I.G.’s equity…

…Alas, even modest fiddling, such as the "earnings management" he was accused of, is no longer tolerated in American business. Mr. Greenberg seems not to have noticed. But even if A.I.G. hadn’t changed, the world had". (New York Times, December 17, 2006)

From the Inside Flap

Over its eighty-nine-year history, American International Group, better known as AIG, has achieved unparalleled success by adjusting to changing economic trends, regulatory rules, and political situations. While founder Cornelius Vander Starr—who led this Shanghai start-up for fifty years—built an extraordinary insurance franchise, it was his hand-picked successor, Maurice "Hank" Greenberg, who would turn that franchise into one of the world's most profitable and powerful financial services companies.

Now, in Fallen Giant, author Ron Shelp—who worked alongside Greenberg and within the AIG organization for more than a decade—sheds light on AIG, the company, and Hank Greenberg, the man. Through in-depth research, candid interviews, and firsthand experiences, Shelp provides a detailed look at how AIG was originally created and reveals the trouble that Greenberg and company eventually ran into when New York State Attorney General Eliot Spitzer turned his sights on them.

Entertaining and informative, Fallen Giant follows AIG from its humble beginnings in Shanghai to its modern-day offices in New York City—where Chinese involvement can still be found. Along the way, you'll meet a unique group of individuals—from Russia and China to the United States—who helped shape the company's culture, and discover the unpredictable events that changed the course of the company.

Filled with international intrigue and expert business acumen, Fallen Giant carefully details how founder Cornelius Vander Starr built his empire—from American Asiatic Underwriters to AIG—and why he ultimately handed it off to the dynamic, driven, and tough-minded Hank Greenberg. With Greenberg at the helm, you'll learn how this calculated risk-taker transformed AIG into a public entity, expanded its operations to new countries, and acquired huge businesses. You'll also see how Greenberg's numerous

connections with both politicians and business professionals allowed him to become a highly visible spokesman for the industry, a leader in the nonprofit and philanthropic worlds, and an important figure in foreign policy circles.

Through a unique insider's view, Fallen Giant paints a compelling portrait of how the world's largest provider of property and casualty insurance came to be and reveals how Greenberg's unrelenting drive to be the best may have led to his untimely departure from AIG.

--This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 289 pages
  • Publisher: Wiley; 2 edition (August 31, 2009)
  • Language: English
  • ISBN-10: 0470480025
  • ISBN-13: 978-0470480021
  • Product Dimensions: 6 x 0.8 x 9.1 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #577,818 in Books (See Top 100 in Books)

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Customer Reviews

30 Reviews
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Average Customer Review
3.9 out of 5 stars (30 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

10 of 11 people found the following review helpful:
5.0 out of 5 stars A Fascinating and Insightful Story, November 15, 2006
By 
Reading about some CEO in the insurance industry, even a colorful one like Hank Greenberg, would not normally be my first choice for spending a leisurely afternoon by the fire. But I am certainly glad I chose to pick up this book.

Ron Shelp's tale of Hank Greenberg and AIG is utterly fascinating. The rise and fall of Greenberg, an extraordinary man who despite his present troubles is obviously greatly admired by the author (a former senior officer of AIG who reported directly to Greenberg for 12 years), has elements of Greek tragedy. At age 80, Greenberg had everything one could possibly want in the world, and he had earned it all. One would think his highest priority should have been to protect his legacy and his well-deserved reputation as one of the world's great businessmen.

But he was tripped up by inattentiveness to his own vulnerability and that of his company in a post-Enron world. The free-wheeling ways of the international insurance industry, and the dubious financial engineering methods and questionable accounting practices that must have been growing like a cancer inside AIG over a number of years, never seemed to have sounded any warning bells in his mind. It was business as usual. But after Enron, the world had changed, and Greenberg had the bad luck to have as an adversary an energetic, determined and effective crusader against corporate malfeasance -- the Attorney General of New York (and now Governor-elect) Eliot Spitzer.

The rest is history. Ongoing litigation will determine the final chapter of this story. Greenberg's alleged misdeeds, even if they are proved in court, are trivial in comparison to the crimes committed at Enron and by many of the more egregious corporate bad guys of our era. Punishment, if the prosecutors prevail, will likely be a lot less severe than in some other high profile cases. But those alleged misdeeds have already been enough to destroy a great man's reputation, and that must be a stunning personal tragedy for the leading character of this excellent book.
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5 of 5 people found the following review helpful:
3.0 out of 5 stars As much an insight into Chinese history as the insurance business, January 9, 2009
Had it not been for the current "bailout" which in January 2009 is still playing out I would never have thought of buying this book. It was published in 2006, in -as other reviewers here have pointed out - was a real hurryup year long task just to get it on the shelves. The author is an insider for whom Starr and Greenberg are real heroes and his personal insight is invaluable. If only he could now team up for another edition with a first class institutional historian and a great Wiley editor there could be a terrific bestseller coming up.

What I found most interesting was the way Starr could, as a young America , who did not speak Chinese, go to China, not only found an insurance business, but found newspapers, then move literally all over he world - Latin America, Europe, the Phillipines - and expand the country. With insurance basically a "piece of paper" the company worked in many languages.

Starr also helped out the CIA and interfaced with the arts and philanthropy as did Greenberg.

The insurance business seemed to some how go on and recover through WWII and revolutions all over the world.

In spite of the less than perfect writing this is a facinating story and I end up admiring the author who himself so admired the company and the business.

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7 of 8 people found the following review helpful:
5.0 out of 5 stars Swashbuckling Insurers and Other Oxymorons, November 11, 2006
By 
E. Prybyloski (Bloomfield, NJ USA) - See all my reviews
(REAL NAME)   
What is the first word you think of when you hear the word "insurance"? "Boring", right? Well, who knew the history of an insurance company could be filled with tales of passion and intrigue? Oh yes, and multimillion-dollar deals. AIG, the huge global insurance company, has always been a bit of a mystery to the outsider. A reverse multi-national, born in China, AIG has a culture and mores somewhat different from those of its blue-blooded brethern from New York and London. Ron Shelp does a fine job of condensing the massive 80+ year history, power struggles, and new business exploits into a story filled with intrigue and adventure. It is an essential "AIG 101" for anyone who wants to understand how an organization that managed its affairs with such finesse, for so long, could have stumbled at the top of its game.
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