Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

False Flat: Why Dutch Design is so Good Hardcover – September 1, 2004

5 out of 5 stars 2 customer reviews

See all 2 formats and editions Hide other formats and editions
New from Used from
"Please retry"
$64.79 $19.98

Up to 50% off select Young Adult books
Featured titles are up to 50% off for a limited time. See all titles
click to open popover

Editorial Reviews


'Provides a long-awaited map for why Dutch design is once again so good.' (Blueprint) 'Saturated with eloquent enthusiasm...reflects the author's intimate knowledge of Dutch society and culture.' (Christophe Grafe, Building Design) 'Sets out to explain our love affair with all things Dutch and design-related...with a great deal of panache...There's plenty to get your teeth into...thorough, well-researched and it looks good.' (Grafik (formerly Graphics International)) 'Cleverly put together by Irma Boom...dominated by outlandish ideas and witty creations.' (Creative Review) 'The main text , by Aaron Betsky...is one of the most perceptive and enjoyable pieces of longer writing about design I have read for some time.' (Rick Poyner, Icon) 'Artfully wrought...Dynamic and vital it all undoubtedly is, served up on modish pages designed by Irma Boom...stunning examples of top-drawer contextual architecture.' (Architect's Journal) 'An excellent guide to one of the design world's hottest countries.' (V&A magazine)

About the Author

Aaron Betsky is Director of the Netherlands Architecture Institute (NAI) in Rotterdam. From 1995 to 2001 he was Curator of Architecture, Design and Digital Projects at the San Francisco Museum of Modern Art, where he curated, among other exhibitions, 'Do Normal: Recent Dutch Design' in 1998. Adam Eeuwens is a Dutch writer living in South California. He is partner in the design strategy firm The Culture Industry, and co-curated 'Do Normal' with Betsky.

Product Details

  • Hardcover: 400 pages
  • Publisher: Phaidon Press (September 1, 2004)
  • Language: English
  • ISBN-10: 0714840696
  • ISBN-13: 978-0714840697
  • Product Dimensions: 7 x 1.8 x 9.6 inches
  • Shipping Weight: 3.3 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,716,659 in Books (See Top 100 in Books)

Important Information

Example Ingredients

Example Directions

Customer Reviews

5 star
4 star
3 star
2 star
1 star
See both customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Hardcover Verified Purchase
The definition of dutch design. A massive book, with a great introduction and view on dutch graphic design. A must have in any designers library.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
My graphic desinger son asked for this book for Christmas and he is COMPLETELY enjoying this great book. Thumbs up!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Pages with Related Products. See and discover other items: louis sullivan, art design