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False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes Paperback – May 1, 1997


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Product Details

  • Paperback: 227 pages
  • Publisher: Herald Pr (May 1997)
  • Language: English
  • ISBN-10: 0964879514
  • ISBN-13: 978-0964879515
  • Product Dimensions: 8.8 x 6 x 0.7 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #1,483,332 in Books (See Top 100 in Books)

Editorial Reviews

Review

False Profits is about the "old" American dream and the new which, at its worst, turns a longing for inner prosperity, to greed. "False Profits is a true story about someone who lost faith in the prophets, profits, and promises of pyramid schemes and multi-level marketing, but gained profound knowledge of themselves." It is also a call to quest into the self and come out changed. False Profits is a call for Americans to salvage all tendencies toward greed - in this sense the book is a 'confessional' story. The love of riches by Americans is, of course, complex; a long story going back to the day the Pilgrims landed at Plymouth Rock, hoping for freedom previously denied them. In a style available to the casual reader and seasoned business-person alike, False Profits succeeds in giving another perspective to what dominates so many Americans - the obsessive need to get rich quick. This book asks us to consider another self - the soul that is inner and waiting for recognition within the extraordinary business of being alive. -- From Independent Publisher

About the Author

Robert L. FitzPatrick: Industry Consultant and Writer in Distribution and Manufacturer/Distributor Relations; Co-editor and publisher of industry journal, THE EAGLE, on distribution trends in digital imaging industries. Resides in Charlotte, NC

Joyce K. Reynolds: Business Coach, Marketing Consultant, Producer of Corporate Marketing videos. Resides in Fort Lauderdale, FL


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Customer Reviews

Despite the author's occasional forays into the esoteric, the book is quite enjoyable to read.
William Van Hefner
In 1891, the definition of the word Prosperity included, for the first time, the attainment of great wealth.
Chris Pascale
I also do not like turning my friends and family relationships into potential business contacts.
Daniel W. Mosher

Most Helpful Customer Reviews

66 of 72 people found the following review helpful By William Van Hefner VINE VOICE on September 8, 2002
Format: Paperback Verified Purchase
False Profits takes a fascinating look at the world of illegal pyramids and multilevel marketing. The book approaches MLM and the MLM industry like no other book I have read. Instead of explaining it from a pure business point of view, it explains it from a psychological, spiritual, ethical and social point of view.
Make no mistake, the author of this book loathes MLM. As far as he is concerned, there is little distinction between most MLMs and pyramid schemes, other than the fact that the latter are illegal. Even if you are pro-MLM though, you must admit that many of his observations are correct, and that the MLM industry in general has a long way to go before it reaches any level of acceptance in our society.
My favorite aspect of the book concerns its look at the psychology of many multilevel marketers and get-rich-quick schemers. It focuses on the guilt trips that these people lay on their own friends and family, their compromise of integrity and interpersonal relationships for the sake of greed, their deception of unsuspecting strangers, and the overemphasis on materialism that has made many of these people morally bankrupt.
Of course, not all MLM participants behave like this. These are largely the actions of "MLM junkies" and hard-core recruiters. Unfortunately, MLM companies and the industry itself often encourage this type of behavior amongst their reps, which has helped to give the MLM industry a black eye over the years and made multilevel marketers looked upon as people to avoid. Hopefully, by recognizing these ugly traits, you can avoid becoming one of these people.
About the only downside of this book is its occasional delve into spiritual and deeply philosophical theories of how MLMs and cults operate.
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53 of 62 people found the following review helpful By Cindy Province on June 12, 2000
Format: Paperback
After watching friends squander hard-earned money on worthless "network marketing" schemes, I found this book and read it. Proving that there really is one born every minute, authors Fitzpatrick and Reynolds have lived the lie--that easy money is to be had, merely by offering "business oportunities" to all of one's friends and aquaintances--and to their credit have written this remarkable book to warn others. Most helpful was the authors' comparison of multi-level schemes and illegal pyramid schemes. The only difference between the two is that in the former, a product is exchanged. This distinction without a difference allows "upline" MLM racketeers to exploit the gullible legally. Very telling also, was the authors' description of the training these MLM's provide, the standard lines, the stock answers and finally, blaming the almost inevitable failure to produce the promised financial independence on the recruit "not having what it takes" to "succeed". Blame the victim...one of the oldest lines in the book. I highly recommend this book to anyone considering participating in a multi-level scheme.
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21 of 25 people found the following review helpful By A Customer on October 6, 1997
Format: Paperback
I found this book to be fascinating and difficult to put down. It offers a very thorough treatment of the multi-level craze and examines the psychology and motivations from a very personal perspective. Readers who have participated in multi-level marketing will likely find some sections to be painful and embarrassing, eliciting a knowing smile and blush from the all-too-familiar experiences. False Profits is highly recommended for those who wish to avoid or even escape the lure of MLM.
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17 of 20 people found the following review helpful By garth@cs.colorado.edu on June 26, 1999
Format: Paperback
I was expecting a standard expose of the MLM industry, but this book is really more about the psychological and social forces that cause people to become involved in MLM. I found it honest, insightful, and engrossing. Judging from these reviews, it certainly seems to have ruffled some peoples' feathers...
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14 of 17 people found the following review helpful By A Customer on June 23, 1998
Format: Paperback
This book is a must for anyone involved or thinking of getting involved with MLM. I was involved in MLM for 3.5 years, and it was amazing how I let myself be seduced by the very charismatic leaders in the business. You take on a whole new way of thinking and speaking, and you don't realize how much you have changed until you get out of it. This book exposes MLM for what it really is, a snake oil sales pitch. It also does a good job of explaining the psychological appeal of MLM and why it is still around.
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5 of 5 people found the following review helpful By Neel Roberts on June 7, 2010
Format: Paperback
Have you ever suspected that MLM's are shameless scams out for your money and are utterly useless in every sense of the way? Guess what, your right and "False Profits" confirms why you feel that way. MLM's are pyramid schemes designed to do nothing but dup you into an impossible "fast buck overnight" nightmare. Don't join the millions of undiscerning fools who refuse to see through the smoke and mirrors. Let Bob Fitzpatrick explain in details why these phony companies have only your destruction in mind and read the fascinating stories of those who were in these systems for years and finally renounced them. Not only are their testimonies riveting, but stories are supported with factual documentation of how the scam works. A must read for all and don't quit your job whatever you do. If you want to build a business, remember there's no free lunch and it takes a lot of hard work, risk and capital but it's not impossible!
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