Farce to Force: Building Profitable E-Commerce Strategies [Hardcover]

Sarah McCue (Author)

Book Description

ISBN-10: 0538726776 | ISBN-13: 978-0538726771 | Publication Date: January 9, 2006 | Edition: 1

Though it's a powerful driving force for commerce, early misuse and misapplication of business principles can lead to bad business practices - as well as perceptions that the Internet is not a viable sales channel. Farce to Force sets the record straight. Written by an author extremely well versed in the dynamics of e-business, this timely, insightful book takes the reader step-by-step through the process of choosing the right e-commerce strategy and building a plan to achieve success. It is packed with helpful templates and powerful techniques to implement effective strategy, as well as examples of successful e-commerce marketing techniques and additional resources to build programs.

Editorial Reviews

About the Author

Dr. Sarah McCue is former manager of the Information and Communications Technology for Development practice at the United Nations Development Program, and currently with the World Bank. She has 15 years of experience working on business and government issues with the UN Industrial Development Organization, UN Conference on Trade and Development, World Bank, and the International Trade Centre in Geneva on trade, e-commerce, and e-government issues. A former president of the North American Association of Small Business Educators, Dr. McCue is also a successful author. Her Secrets of Electronic Commerce (IITC/UNCTAD/WTO, 2000) is adapted in more than 40 countries, while Trade Secrets (Wayne State University, 2001) is now in its third edition in the United States and has been adapted in more than 60 countries. She also wrote The Federal Role of National Export Development Organizations and drafted the E-Commerce Strategy for the U.S. Small Business Administration. In addition, Dr.She earned her Ph.D. in Political Science and International Business from Wayne State University.

Product Details

• Hardcover: 219 pages
• Publisher: South-Western Educational Pub; 1 edition (January 9, 2006)
• Language: English
• ISBN-10: 0538726776
• ISBN-13: 978-0538726771
• Product Dimensions: 9.3 x 6.3 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,019,206 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars When's the next one?, January 11, 2009

By 

Jeani Sancey - See all my reviews
(REAL NAME)   

This review is from: Farce to Force: Building Profitable E-Commerce Strategies (Hardcover)

Dr McCue's attention to detail in this book makes approaching online selling less intimidating for this Personal Chef. Thanks!

J.Sancey
Florida

1 of 3 people found the following review helpful:

1.0 out of 5 stars Outdated and Tedious, October 17, 2008

By 

B. Vaughan - See all my reviews
(REAL NAME)   

This review is from: Farce to Force: Building Profitable E-Commerce Strategies (Hardcover)

This book sports a 2006 copyright, but appears to have been researched and written from 1996 to 2002. The information and positions taken were effectively 4 years out of date when published and this makes reading the book both frustrating and tedious. Can't recommend.

5 of 13 people found the following review helpful:

5.0 out of 5 stars Right-on eMarketing Observations, January 17, 2006

By 

Burke Franklin (Chico, CA) - See all my reviews
(REAL NAME)   

This review is from: Farce to Force: Building Profitable E-Commerce Strategies (Hardcover)

eMarketing is a key component of our business and much of our success. Sarah's success comes from helping others, which she does very well! With so much being said about emarketing, often by self-serving authors, Sarah continues to be objective and forthcoming with real-world observations.
- Burke Franklin, Author of Business Black Belt and BizPlanBuilder business planning software.