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A Farmer's Guide To Marketing The Direct-Market Farm Paperback – June 22, 2012


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Product Details

  • Paperback: 68 pages
  • Publisher: lulu.com (June 22, 2012)
  • Language: English
  • ISBN-10: 1105761711
  • ISBN-13: 978-1105761713
  • Product Dimensions: 0.2 x 8.4 x 10.9 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #2,429,288 in Books (See Top 100 in Books)

Customer Reviews

4.9 out of 5 stars
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Anyone thinking about direct marketing a product should read this book.
PJDate
Farmers who successfully implement direct marketing enjoy profit margins that are greater than selling crops as pure commodities to the local co-op.
Jeffrey R. Elver
Thanks to the author for writing such a great how-to manual for new farmers launching into retail agriculture!
SabrinaM

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By TwinMama on September 13, 2012
This is such a practical, useful read for those who want to grow in their knowledge of direct-market farming. What I loved most about it were the inserts for relating it personally to your own business and situation. This enables the reader to incorporate more readily the wonderful ideas Julie and the Farm Bureau are sharing. This is a must read for your operation if you are considering entering this type of farming or if you simply need to ramp up your marketing strategies for your current direct-market farming venture! Thanks to Julie and the Farm Bureau for such an engaging and relevant read!
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1 of 1 people found the following review helpful By Agrimom on September 8, 2012
Excellent! Julie this is what we as farmers need to see realistically and practically the possibilities for us in the market place. It is easy to read because you write in a way that's easy to understand and see yourself "doing that". There are so many practical ideas. This is perfect for farm families that are looking for ways to increase income in order to bring their kids into the business. It also offers ideas that would include family members that aren't traditional farmers at heart. Great job! Thank you.
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"A Farmer's Guide to Marketing the Direct-Market Farm" is a compact and well written introduction to direct marketing. Ms. Murphree presents ten short lessons on ways to improve the profitability of farms by helping farmers to create a unique brand and sell directly to customers. Farmers who successfully implement direct marketing enjoy profit margins that are greater than selling crops as pure commodities to the local co-op. She has a pleasant way of presenting her thoughts in an interesting and accessible manner. And, I like that each chapter includes interviews with farmers who have successfully implemented the concepts she discusses. I walked away with a few good ideas, and I'm glad I took the time to read her book.
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By SabrinaM on October 5, 2012
Julie Murphree's new book is chock full of practical advice and success stories. Julie shares the expertise from farmers who are now selling directly to their neighbors, local restaurants and beyond by accessing the marketing channels best suited for their farms. Julie's book can help you figure out some of those challenging issues like how do traditional farms branch out into direct marketing, how to personalize a common product, how to stand out from the crowd, what does the product brand say to the public,what supply chains are best for your business, and how to engage customers. Thanks to the author for writing such a great how-to manual for new farmers launching into retail agriculture!
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