After purchasing numerous dryers and returning them for various reasons, my hairdresser recommended this one as she bought one. I love it. It is low on noise. Others I tried were so loud they hurt my ears while I was drying my hair. It does not blow too hard, blowing your hair all over the place. It seems to dry it faster and reduces the frizziness. The heat is hot enough but not so hot it burns your face or scalp. Lastly, it is not too heavy. I bought one for my daugher also, and she really likes it. Hopefully it will last a long time.