From Publishers Weekly
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Not impressed ... first business book I threw away the week I purchased it.Published 2 months ago by M. J. Williquette
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|is this based on The 7 Triggers to Yes by Russell Granger?||
No not at all. This book is more along the lines of Gladwell or Freakonomics. It explains why we do what we do and like what we like and distills it into discrete triggers to use for your personal brand. Much broader scale than the Granger book. [[ASIN:0061714704 Fascinate: Your 7 Triggers to... Read More
Feb 9, 2010 by Morrissey386 | See all 2 posts