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Fascinate: Your 7 Triggers to Persuasion and Captivation [Kindle Edition]

Sally Hogshead
4.2 out of 5 stars  See all reviews (144 customer reviews)

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Book Description

Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” — Alan Webber, author of Rules of Thumb

 In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascination—one of the most powerful ways to attract attention and influence behavior—and explains how companies can use these concepts to make their products and ideas irresistible to consumers. Marketing professionals of every ilk will find much of use in the pages of Fascinate; in the words of business guru Tom Peters, “fascination is arguably the most powerful of product attachments,” and Fascinate a “pioneering book [that] helps us approach the word and the concept in a thoughtful and also practical manner.”

Editorial Reviews

From Publishers Weekly

Brand executive Hogshead (Radical Careering) argues that exploiting certain "triggers" can boost relationships with customers, employees, and friends. Fascination is ultimately an instinctive drive that catalyzes countless behaviors, including purchasing decisions. Outlining seven triggers which "bring meaning to all types of otherwise meaningless scenarios," the author reveals how powerful brands like FedEx, Walt Disney World Theme Park and W Hotels combine such triggers as lust, power, mystique, and trust in different proportions to reel in consumers or reinforce messaging. Despite an uneven start, this slight but practical work packs a big punch.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


“Whenever your message hasn’t reached a customer, peer over at Sally Hogshead’s collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes.”

Product Details

  • File Size: 531 KB
  • Print Length: 292 pages
  • Page Numbers Source ISBN: 0061714704
  • Publisher: HarperCollins e-books (January 21, 2010)
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B0035D9UXC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #119,838 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
98 of 109 people found the following review helpful
Format:Hardcover|Verified Purchase
Which is exactly what I did!

I don't know Sally and I purchased her book right here in Amazon on referral from some old colleagues. So this review is the real deal, folks.

FASCINATE is a compelling journey into method and madness of persuasion. The concept is that whether you are pitching a new client, inviting a friend to lunch, luring a cranky toddler to sleep, or marketing a product, you are using triggers to elicit a certain response. Sally has narrowed these down to 7 (power, trust, mystique, prestige, vice, alarm and lust) and the book demonstrates and explains how dialing these triggers up and down can help you more effectively influence your relationships.

The book is divided into three parts. The first part uses lots of dare I say it ... fascinating examples ... of how fascination factors into key world events and even human development. It's a page-turner. The second part of the book reads more like your typical marketing book and won't be all that revolutionary to seasoned advertisers. But it does frame up basic motivators in a memorable way. The key take away from this section is that we are part of a fascination economy where companies and individuals that are fascinating or can make someone else feel fascinating as a result of their relationship with them will win. That's a concise bit of advice that can serve marketers, sales people, and anyone trying to persuade very well.

The third part of the book is probably my favorite. My number one pet peeve about business books is that they always promise to tell you how to be more successful but they never actually give you a formula for doing it. Sally gives her readers a clear plan for becoming more fascinating.
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98 of 112 people found the following review helpful
5.0 out of 5 stars Turns Out It's Not A Popularity Contest. February 9, 2010
It's a Fascination contest! And with this somewhat startling insight, a book is born. And it's a book that walks its talk. It is fascinating. It hits all the seven triggers of fascination, and it earns our attention through every fascinating page. But here's the really interesting thing - this book isn't fascinating just because it tries to be. True, the author is something of a virtuoso of fascinating, being one of the most awarded advertising copywriters ever, and well-known as one of the brightest and most successful charmers in any business. This is all good, but what's going on in this book is something more fascinating. Call it depth. It's a book that has done its homework. A book that is chock full of new stories, insights and intelligence for people whose lives and livelihoods depend on being a bit more fascinating. A book with ample handles for people who want to grab hold of the concepts and put them to work. I enjoyed finding out my F-score, for example, and learning my fascination strengths and weaknesses. At it's core, this book addresses a critically important issue. Since, in this world, the good and the right don't necessarily win, but the fascinating have an unfair advantage -- it's important for everyone who's trying to get anything good done to become more fascinating, to put these concepts and these tools to work.
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63 of 74 people found the following review helpful
I'm a marketer and I write marketing books, so I usually don't like to read titles in the genre, preferring things very different. However, I'm a sucker for anyone who has an interesting big-picture idea about how the world works. Better yet if the book is both applicable to marketers and in interesting read.

Sally Hogshead delivers with Fascinate, which reminds me of books like Seth Godin's Linchpin, the Heath brothers Made to Stick, and Malcolm Gladwell's books. She combines elements of psychology, sociology, neurology and illustrates with terrific stories.

Marketers like me know that there's a huge information glut today. As a marketer it is difficult to break through. But if we understand the seven fascinate triggers that Sally outlines in this book, we can create things that people will talk about and things that people will share with others. As a marketer, there is nothing better than when people share your ideas and tell your stories for you.
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63 of 76 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Fascination's only surprise is it is not fascinating. The book is thin, not just in pages, but in saying anything new in marketing. Lust is just another word for sizzle. Mystique is just another word for teaser ads. Alarm is just another word for the power of being left out. Prestige is just another word for branding. Power is just another word for expertise. Vise is just another word for using the power of bathing suits selling Sports Illustrated. Trust is just another word for being reliable.

The author makes a valiant, but overly thin research of human behavior and anatomy to explain why these seven "fascinations" work in marketing.

But we all know they work. And we all know that some work better than others for selling different things. And while the author tries to tell us why they work, most of us have been taught they work by being consumers or taking a Marketing 101 book.
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19 of 22 people found the following review helpful
Format:Hardcover|Verified Purchase
This is an interesting book but in my opinion it is highly repetitive of what many other business books address. Also, it uses social science ideas that have been around and used frequently to illustrate points. In my opinion it promises more than it delivers. Still, I am sure that for some people it is very informative.
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Most Recent Customer Reviews
2.0 out of 5 stars A few interesting tidbits of info in a heavily padded, shameless...
Starts out with a bang, but then quickly becomes repetitive. It is painfully obvious that her marketing ideas, while somewhat interesting, were thickly padded to make a sellable... Read more
Published 17 days ago by Thomas Troszak
4.0 out of 5 stars Sometimes being interesting isn’t enough….it needs to be, well,...
In our fast-paced world where everyone moves onto something new if they aren’t quickly interested in the topic or item sometimes being interesting isn’t enough…. Read more
Published 20 days ago by lauren head
3.0 out of 5 stars Doesn't leave the best aftertaste
Sally is a wonderful and clever writer and has a lifetime of experience as a great advertising writer. Something about this book bothered me in retrospect, though. Read more
Published 24 days ago by H. Kennedy
3.0 out of 5 stars Three Stars
Some new info.
Published 1 month ago by Biosource Naturals L. Cebulski
5.0 out of 5 stars Fascinating!
This is by no means an ordinary marketing book. I do agree with many reviewers that the concept of the 7 triggers, including Lust, Mystique, Alarm, Prestige, Power, Vice and Trust... Read more
Published 1 month ago by ServantofGod
5.0 out of 5 stars Interesting
Good read, if your into understanding human behavior
Published 1 month ago by Vera Tatiana
5.0 out of 5 stars Five Stars
fascinating to say the least....
Published 3 months ago by Glenda Hoskin
4.0 out of 5 stars made me think
This book helped me understand better how to build a brand and reach people in different ways. Some helpful exercises are included to determine how to fascinate and figure out how... Read more
Published 3 months ago by Chad Stutzman
4.0 out of 5 stars a unique way to measure your influence
I saw Sally at a conference in Atlanta 2014. As a Psychology major, business owner for over 25 years (Dentistry) and an entrepreneur (Rodan and Fields)-- 8 found the principles... Read more
Published 4 months ago by Dr Bryan Springer
5.0 out of 5 stars Five Stars
Fantastic book, I loved it.
Published 4 months ago by Ram Gopal
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More About the Author

Best-selling author Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead is one of the youngest speakers ever inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

Her newest book, How the World Sees You, is a #2 New York Times Best Seller, #1 Wall Street Journal Best Seller as well as an Amazon Top Editor's pick.

Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into over 12 languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.


Topic From this Discussion
is this based on The 7 Triggers to Yes by Russell Granger?
No not at all. This book is more along the lines of Gladwell or Freakonomics. It explains why we do what we do and like what we like and distills it into discrete triggers to use for your personal brand. Much broader scale than the Granger book. [[ASIN:0061714704 Fascinate: Your 7 Triggers to... Read More
Feb 9, 2010 by Morrissey386 |  See all 2 posts
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