The author, Sally Hogshead, does a great job of weaving entertaining stories into this book.
And every time you begin a new marketing campaign you'll be thinking about Sally's seven triggers and how to use them.
I highly recommend this book for everyone and it is a must read for anyone in marketing and advertising.
Starts out with a bang, but then quickly becomes repetitive. It is painfully obvious that her marketing ideas, while somewhat interesting, were thickly padded to make a sellable... Read morePublished 6 days ago by Thomas Troszak
In our fast-paced world where everyone moves onto something new if they aren’t quickly interested in the topic or item sometimes being interesting isn’t enough…. Read morePublished 9 days ago by lauren head
Sally is a wonderful and clever writer and has a lifetime of experience as a great advertising writer. Something about this book bothered me in retrospect, though. Read morePublished 13 days ago by H. Kennedy
This is by no means an ordinary marketing book. I do agree with many reviewers that the concept of the 7 triggers, including Lust, Mystique, Alarm, Prestige, Power, Vice and Trust... Read morePublished 1 month ago by ServantofGod
This book helped me understand better how to build a brand and reach people in different ways. Some helpful exercises are included to determine how to fascinate and figure out how... Read morePublished 2 months ago by Chad Stutzman
I saw Sally at a conference in Atlanta 2014. As a Psychology major, business owner for over 25 years (Dentistry) and an entrepreneur (Rodan and Fields)-- 8 found the principles... Read morePublished 3 months ago by Dr Bryan Springer