The author, Sally Hogshead, does a great job of weaving entertaining stories into this book.
And every time you begin a new marketing campaign you'll be thinking about Sally's seven triggers and how to use them.
I highly recommend this book for everyone and it is a must read for anyone in marketing and advertising.
This book helped me understand better how to build a brand and reach people in different ways. Some helpful exercises are included to determine how to fascinate and figure out how... Read morePublished 29 days ago by Chad Stutzman
I saw Sally at a conference in Atlanta 2014. As a Psychology major, business owner for over 25 years (Dentistry) and an entrepreneur (Rodan and Fields)-- 8 found the principles... Read morePublished 1 month ago by Dr Bryan Springer
Very interesting. Learn how you can be caught up in the ads and commercials.Published 3 months ago by James C. Johnson
I love the stories embedded in the book that illustrate the 7 triggers to Fasinate!!Great Read!Published 3 months ago by Lynn Myrick
you don't need a whole book for the message. Just look on Youtube for one of her lectures, it covers the same material in a fraction of the timePublished 3 months ago by Maltepoo Mom
I loved the book "Fascinate"! It helped me to know myself better and how to approach people. Read morePublished 4 months ago by Barbara Athanassiadis