In this first of its kind insider’s guide, Yuli Ziv, Style Coalition’s founder, reveals the secrets behind her own online success and that of her network, which represents more than 50 top fashion and beauty bloggers, in partnership with ELLE. You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!
Yuli Ziv is an entrepreneur and online media expert revolutionizing the fashion industry.
Yuli is the Founder & CEO of Style Coalition, a network of more than 50 top fashion and beauty bloggers in partnership with ELLE magazine. Style Coalition is responsible for the creation of the Fashion 2.0 Social Media Awards, the first of its kind which celebrates the most innovative fashion brands; Inside The Tents, the first live portal aggregating the blogosphere coverage of NY Fashion Week; and various innovative social media campaigns for clients such as Lancôme, Microsoft and JCPenney.
She is also a co-founder and Editor-In-Chief of My It Things, a leading user-generated fashion magazine and community launched in early 2007 that was named one of the "7 essential shopping websites" by About.com. Her daily fashion blog MyItThings.com/Yuli attracts thousands of readers daily.
Yuli is a noted speaker on the topic of social media as it relates to the fashion industry. She speaks and moderates panels at numerous conferences including Social Media Week; 140 Characters Conference; Early Stage East; IFB Evolving Influence; Nolcha Retail Conference; and is often invited as a guest speaker at NYU, Fashion Institute of Technology and LIM College. She also organizes and leads the monthly Fashion 2.0 discussion panels and networking event series in NYC, bringing together the fashion and technology worlds. The group has more than 1,700 active members who gather monthly to network and hear from industry leaders including executives from Bluefly, Tory Burch, Lacoste, Gilt Groupe and leading VCs in the space.
She blogs about the intersection of fashion and technology on her business blog YuliZiv.com, contributes numerous articles to Mashable.com, and has been featured numerous times in major mainstream publications including: The New York Times, NY Observer, Women's Wear Daily, Wall Street Journal, Associated Press, Forbes, Huffington Post and Business Week.
Born in Communist Russia, at age 15 Yuli and her family escaped following the fall of the Iron Curtain. Settling in Israel, she later served for two years in the IDF (Israeli Army), as is mandatory. In 2003, she moved to New York with dreams of a career in the creative/advertising industry.
Prior to founding her own ventures, Yuli spent six years developing interactive online strategies as Creative Director of Hotbar advertising network. She then served as Creative Director at 360i where she orchestrated online campaigns for clients such as Fine Living Channel, NBC, Comedy Central, Saks Fifth Avenue and National Geographic.
Fluent in Russian, Hebrew and English, she is also an accomplished artist, having exhibited her interactive computer based art projects in the United States, Thailand, Israel, Brazil, Sweden, Italy, Russia and Spain. She holds a BA in Design of Visual Communications from Tel-Aviv University and an MFA in Computer Art from the School of Visual Arts New York, for which she also received a prestigious Paula Rhodes award.
Yuli Ziv lives and works in New York City.
