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Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career, Vol. 1 Paperback – July 12, 2011


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Product Details

  • Paperback: 194 pages
  • Publisher: CreateSpace Independent Publishing Platform (July 12, 2011)
  • Language: English
  • ISBN-10: 1463611382
  • ISBN-13: 978-1463611385
  • Product Dimensions: 9 x 6 x 0.4 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #113,260 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Fashion bloggers, meet your Suze Orman." - DKNY Times

"You want to know our secrets? Buy this book." - Selectism

"As the founder of a top blogging network backed by Elle, Ziv (and a handful of other bloggers) share advice on how they turned their digital hobby into a lucrative business, securing their covetable seat at fashion shows and other key industry events." - Black Book

"A must-read if you are considering fashion blogging (or any blogging for that matter) and want to turn it into a profitable, full-time career. This is not Blogging 101, rather how to take an established site to the "next level." - Second City Style

About the Author

Yuli Ziv is an online media expert and entrepreneur revolutionizing the fashion industry. In 2008 she formed blogger network Style Coalition, which signed the first-of-its-kind exclusive partnership with ELLE magazine in 2010; produced some of the first large scale blogger campaigns for renowned brands; and helped many of its members earn thousands of dollars in revenue. Yuli also runs her own widely read blog and user-generated magazine MyItThings.com, She organizes and leads Fashion 2.0 panels and networking events in NYC which brings together hundreds of fashion innovators. Yuli is a noted speaker on social media and technology and has been quoted and featured in national media on the topic.

More About the Author

Yuli Ziv is a serial entrepreneur revolutionizing the fashion industry.

She is the Founder & CEO of Style Coalition, the leading platform for influencer marketing, providing brands direct access to top online influencers for innovative multi-channel social media campaigns. Style Coalition network reaches a collective audience of more than 28MM followers across blogs and various social media channels. Its clients include leading brands such as Microsoft, HP, L'Oreal, Macy's, Target and P&G.

An internationally known speaker, Yuli keynotes and moderates panels at numerous conferences including: WWD Magic, NY Internet Week, Social Media Week; 140 Characters Conference; Early Stage East and more. She is often invited as a guest speaker at Yale, NYU, FIT and LIM College. She has been featured numerous times in major publications including: The New York Times, Financial Times, NY Observer, Women's Wear Daily, Wall Street Journal, Associated Press and Forbes.

Yuli organizes and leads the monthly Fashion 2.0 discussion panels and networking event series in NYC, bringing together the fashion and technology worlds. The group has more than 2,500 active members who gather monthly to network and hear from the industry leaders. She is also responsible for the creation of the Fashion 2.0 Awards, the first of its kind which celebrates the most innovative fashion brands.

One of the pioneers of social media in the fashion space, in 2007 she launched My It Things, a leading user-generated fashion magazine and community, that was later named one of the "7 essential shopping websites" by About.com (sold in 2013).

Prior to founding her own ventures, Yuli spent six years developing interactive online strategies as Creative Director of Hotbar advertising network. She then served as Creative Director at 360i where she orchestrated online campaigns for clients such as Fine Living Channel, NBC, Comedy Central, Saks Fifth Avenue and National Geographic.

Fluent in Russian, Hebrew and English, she is also an accomplished digital artist and engineer, having exhibited her interactive computer based projects all over the world. She holds a BA in Design of Visual Communications from Tel-Aviv University and an MFA in Computer Art from the School of Visual Arts New York, for which she also received a prestigious Paula Rhodes award.

Yuli Ziv lives in New York City.

Customer Reviews

4.6 out of 5 stars
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It's written in a very conversational style which makes it a very easy read as well.
sylvia
What Yuli has done with this book will surely change the face of the fashion blogging industry.
hiprobbie
I highly recommend this book for anyone looking seriously at starting a fashion blog.
Jessica Bird

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Auto on January 12, 2013
Format: Paperback Verified Purchase
If you are serious about blogging as a long term hobby or career and you want to know all the in's and out's then this is the book for you! I've bought and read over a dozen blogging books before and nothing was as informative and well written as this one. It is concise and to the point. Really, I could have skipped all those other books and just read this one. It thoroughly explains topics like credibility, legal jargon, connecting with brands, creating readership, managing social networks, building buzz about your blog, advertising, creating a rate card, getting into fashion week, what topics to write about, etc.

I think this book is far better than the others I've read because;
1. It is short and to the point which keeps your interest

2. It is arranged very well with a lot of helpful category headings so you can quickly reference sections

3. She covers monetary topics that no other book I have seen covers AND she covers them very well

4. She writes under the assumption that you already know how to use the internet and have some understanding of blogging and social networks, which if you are interested in blogging you probably do. So many other books are glorified tutorials on how to use the internet. It is as if they are written for people who have never even turned on a computer before. I don't need to read 100+ pages walking me through in painful detail how to create a blog on BlogSpot, it is self explanatory. Yuli knows her audience, accurately assumes most of their backgrounds with tech and the internet, and does not speak down to them.

5. It helps you create a blogging plan you can feel confident about and stick to it.

In short, if you are getting a book on blogging, want to spruce up your current blog, or make blogging a profitable use of your time get this book! You can skip the rest.
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9 of 10 people found the following review helpful By Kimberlee Van Der Wall on August 13, 2011
Format: Paperback Verified Purchase
I just finished reading this book, which only took me a few shorts hours and I loved it. As a fashion blogger myself, I found it so helpful.

Get your highlighters and pens ready! Yuli gives great tactical advice for bloggers. I found myself marking up the pages with lots of notes. She provides her insider knowledge that she has gain after years of experience. I especially found the Fashion Week section helpful because she explained how to approach them if your registration gets declined at first. It is possible to get in!

She interviews success stories such as Gala Darling and What I Wore. I love how she pointed out that we (bloggers) are all in this together. When you work with brands or go to Fashion Week, remember you are still representing all bloggers. So if they have a bad experience with you, they'll assume all bloggers are unprofessional. And yes most still think we work in our pajamas.

If you are serious about blogging then this book should be your bible. Are you going to pick up this book? You better!
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4 of 4 people found the following review helpful By Dina A. Fierro on September 19, 2011
Format: Paperback Verified Purchase
Any blogger that aspires to a better blog, stronger working relationships with publicists and brands, and dolla dolla bills, y'all would be WELL advised to read this easy-to-navigage yet extraordinarily valuable book.
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3 of 3 people found the following review helpful By Ananda Leeke on September 10, 2012
Format: Paperback Verified Purchase
I purchased Yuli's Fashion 2.0 for research and ideas on how to support my creative coaching clients who use blogging and social media to promote their business. Her book is now my favorite blogging book of the year! Why? She provides a clear and concise blueprint for finding and following your passion as a blogger, entrepreneur, speaker, and writer; building relationships and communities of support; developing revenue streams; and pursuing business opportunities. When I started reading the book, I did not consider myself a fashion or lifestyle blogger. Midway through the book, I realized that I do have a passion for fashion, style, and lifestyle. I used Yuli's wisdom and written exercises to develop an outline of a lifestyle blog I plan to launch in 2013 (will do a soft launch in 2012). I highly recommend Fashion 2.0 for fashion and lifestyle bloggers, all bloggers, and entrepreneurs who want to use their blog to promote their business and build relationships. Fashion 2.0 is FABULOUS! Thanks Yuli for creating such an amazing book!
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5 of 6 people found the following review helpful By Luke Honeywell on July 19, 2011
Format: Paperback
After reading several books in the blogging space, it was refreshing to read a book angled towards the business end of this rapidly developing space. This book reads like a blueprint on how to successfully monetize your blog, increase the value of your brand, and how to become the next big "influencer". The author breaks it down in a pragmatic yet engaging way.

I also liked the guest pieces at the end of each chapter. A must read for any blogger looking to take it to the next level.
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2 of 2 people found the following review helpful By Karen on November 14, 2011
Format: Kindle Edition
I picked up a copy sent to me of Blogging You Way to the Front Row. I brought it on a vacation to read it and was so surprised! Even though I am not in the Fashion Industry or into blogging the book was so inspirational with it's kundalini yoga references and tips on general business practice. I am starting my own business and it really caters to any entrepreneur! I highly recommend it! Cheers, Karen [...]
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2 of 2 people found the following review helpful By kristian on May 15, 2013
Format: Kindle Edition Verified Purchase
This book has great information about fashion and style blogging, but it will probably be of most help to the people who seriously want to 1) Make money from blogging (Not just make money; have the blog be the job) 2) are new-ish to blogging and 3) live near/ are a part of/ desire to be a part of the Fashion Industry as it exists with runways and magazines.

Still, the author definitely knows what she is talking about and also includes several interviews from other fashion bloggers that are insightful too. There are many books about blogging, but not many about fashion or style blogging specifically and I think it is a unique niche in some ways that different blogging tactics are required. Therefore, for fashion or style bloggers, this is probably worth a read.
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