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Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry Paperback – October 4, 2013

4.1 out of 5 stars 8 customer reviews

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  • Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry
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  • Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career, Vol. 1
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Editorial Reviews

Review

"A fascinating peek into how one fashion marketing expert and theorist is marking industry change; both present and near-future, Season of Change is a rallying cry for brands to re-examine and rethink every aspect of the fashion business with a visionary hand and an eye toward innovation." - PR Couture

"From runway designs that consumers can look at but not buy until six months later to ignoring wearable technology, the fashion business is stuck in the past, Yuli Ziv writes in a new book called Season of Change. But the entrepreneur who founded Style Coalition says change is coming whether brands are ready or not." - Upstart Business Journal

About the Author

Yuli Ziv is a serial entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, as well as the Founder of Fashion 2.0, the first and largest fashion & tech networking community in New York City. An internationally known speaker, Ziv keynotes and moderates panels at numerous conferences including: WWD Magic; DLD Moscow; NY Internet Week; Social Media Week; 140 Characters Conference; Early Stage East. She has been featured numerous times in major publications including: The New York Times, Financial Times, The Guardian, Women's Wear Daily, Wall Street Journal and Forbes. In 2011, she published her first book Fashion 2.0: Blogging Your Way To The Front Row, which reached Amazon’s bestseller list in its category. Prior to becoming an entrepreneur, Yuli spent years developing interactive online strategies as Creative Director at top agencies and advertising networks.
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Product Details

  • Series: Fashion 2.0
  • Paperback: 142 pages
  • Publisher: Create Space (October 4, 2013)
  • Language: English
  • ISBN-10: 0615875807
  • ISBN-13: 978-0615875804
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 9.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,785,491 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Yuli's second book, a great follow up to Blogging Your Way to the Front Row, picks up where the last book left off in the realm of being an innovator, forward thinking, and accepting of change. The old adage "adapt or die" holds true, and the brands and influentials that manage to do so are along for the long haul - Ziv extracts the great irony of the fashion industry of being predictable in its cynical nature, but truly in need of a few more disruptive ideas that this information age we live in has now been known to be defined by. I found myself nodding my head in agreement to most things, that can only be delivered by someone with the insights, gained perspective, and fearlessness that Ms. Ziv possesses. A must read for any one that considers them a true follower of fashion, and curiosity about what is (and should) come in the future.
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Format: Paperback Verified Purchase
If you are interested in fashion and where it is headed be it in design, marketing/branding, sales, and even as a consumer, get ready to be challenged! In this book, Yuli Ziv makes some bold but mostly substantiated assertions about where the fashion industry is headed. Regardless of wether you agree with these assertions/forecasts or not, you will most likely be challenged with this new paradigm of the fashion process.
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Format: Paperback
I think Season of Change gives a great analysis of top trends and helps imagine their effect on the way people shop and brands market their products in the future. It’s an Inspiring look into the future of fashion and consumer behavior in general.
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Format: Kindle Edition Verified Purchase
if you have never thought about how the technology industry could effect the fashion industry-you should. this is the book to get you started!
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