"A fascinating peek into how one fashion marketing expert and theorist is marking industry change; both present and near-future, Season of Change is a rallying cry for brands to re-examine and rethink every aspect of the fashion business with a visionary hand and an eye toward innovation." - PR Couture
"From runway designs that consumers can look at but not buy until six months later to ignoring wearable technology, the fashion business is stuck in the past, Yuli Ziv writes in a new book called Season of Change
. But the entrepreneur who founded Style Coalition says change is coming whether brands are ready or not." - Upstart Business Journal
About the Author
Yuli Ziv is a serial entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, as well as the Founder of Fashion 2.0, the first and largest fashion & tech networking community in New York City. An internationally known speaker, Ziv keynotes and moderates panels at numerous conferences including: WWD Magic; DLD Moscow; NY Internet Week; Social Media Week; 140 Characters Conference; Early Stage East. She has been featured numerous times in major publications including: The New York Times, Financial Times, The Guardian, Women's Wear Daily, Wall Street Journal and Forbes. In 2011, she published her first book Fashion 2.0: Blogging Your Way To The Front Row, which reached Amazon’s bestseller list in its category. Prior to becoming an entrepreneur, Yuli spent years developing interactive online strategies as Creative Director at top agencies and advertising networks.