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Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry Paperback – October 4, 2013


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Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry + Fashion 2.0: Blogging Your Way to The Front Row- The Insider's Guide to Turning Your Fashion Blog into a Profitable Business and Launching a New Career, Vol. 1
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Product Details

  • Series: Fashion 2.0
  • Paperback: 142 pages
  • Publisher: Create Space (October 4, 2013)
  • Language: English
  • ISBN-10: 0615875807
  • ISBN-13: 978-0615875804
  • Product Dimensions: 6 x 0.3 x 9 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,902,190 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A fascinating peek into how one fashion marketing expert and theorist is marking industry change; both present and near-future, Season of Change is a rallying cry for brands to re-examine and rethink every aspect of the fashion business with a visionary hand and an eye toward innovation." - PR Couture

"From runway designs that consumers can look at but not buy until six months later to ignoring wearable technology, the fashion business is stuck in the past, Yuli Ziv writes in a new book called Season of Change. But the entrepreneur who founded Style Coalition says change is coming whether brands are ready or not." - Upstart Business Journal

About the Author

Yuli Ziv is a serial entrepreneur and online media expert revolutionizing the fashion industry. She is the Founder & CEO of Style Coalition, as well as the Founder of Fashion 2.0, the first and largest fashion & tech networking community in New York City. An internationally known speaker, Ziv keynotes and moderates panels at numerous conferences including: WWD Magic; DLD Moscow; NY Internet Week; Social Media Week; 140 Characters Conference; Early Stage East. She has been featured numerous times in major publications including: The New York Times, Financial Times, The Guardian, Women's Wear Daily, Wall Street Journal and Forbes. In 2011, she published her first book Fashion 2.0: Blogging Your Way To The Front Row, which reached Amazon’s bestseller list in its category. Prior to becoming an entrepreneur, Yuli spent years developing interactive online strategies as Creative Director at top agencies and advertising networks.

More About the Author

Yuli Ziv is a serial entrepreneur revolutionizing the fashion industry.

She is the Founder & CEO of Style Coalition, the leading platform for influencer marketing, providing brands direct access to top online influencers for innovative multi-channel social media campaigns. Style Coalition network reaches a collective audience of more than 28MM followers across blogs and various social media channels. Its clients include leading brands such as Microsoft, HP, L'Oreal, Macy's, Target and P&G.

An internationally known speaker, Yuli keynotes and moderates panels at numerous conferences including: WWD Magic, NY Internet Week, Social Media Week; 140 Characters Conference; Early Stage East and more. She is often invited as a guest speaker at Yale, NYU, FIT and LIM College. She has been featured numerous times in major publications including: The New York Times, Financial Times, NY Observer, Women's Wear Daily, Wall Street Journal, Associated Press and Forbes.

Yuli organizes and leads the monthly Fashion 2.0 discussion panels and networking event series in NYC, bringing together the fashion and technology worlds. The group has more than 2,500 active members who gather monthly to network and hear from the industry leaders. She is also responsible for the creation of the Fashion 2.0 Awards, the first of its kind which celebrates the most innovative fashion brands.

One of the pioneers of social media in the fashion space, in 2007 she launched My It Things, a leading user-generated fashion magazine and community, that was later named one of the "7 essential shopping websites" by About.com (sold in 2013).

Prior to founding her own ventures, Yuli spent six years developing interactive online strategies as Creative Director of Hotbar advertising network. She then served as Creative Director at 360i where she orchestrated online campaigns for clients such as Fine Living Channel, NBC, Comedy Central, Saks Fifth Avenue and National Geographic.

Fluent in Russian, Hebrew and English, she is also an accomplished digital artist and engineer, having exhibited her interactive computer based projects all over the world. She holds a BA in Design of Visual Communications from Tel-Aviv University and an MFA in Computer Art from the School of Visual Arts New York, for which she also received a prestigious Paula Rhodes award.

Yuli Ziv lives in New York City.

Customer Reviews

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Most Helpful Customer Reviews

Format: Kindle Edition Verified Purchase
Part treatise on the fashion industry and it's future, part treatise on social media. Enjoyable read, but insights and observations are a bit obvious. Fashion is not alone. ALL industries are undergoing phenomenal change due to the internet, digital technologies, information, and so on. Even so, I'm sure the fashion "leadership" has its head in the sand, just like those in the music and newspaper industries, to name just two. Hopefully, Ziv's prodding will get industry "dinosaurs" thinking.
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Format: Paperback Verified Purchase
Nice and easy recommended reading if you are interested in the combination of technology + fashion.

Two of the reasons that prompted me to read this book were its powerful description: "A forecast of digital trends set to disrupt the fashion industry" and the interesting author's career, Yuli Ziv.

The 4 key points I extracted
- Influencers: empowered (by a significant number of followers) individuals that by sharing their fashion outfits are getting premium commissions from brands or networks (most of them fashion bloggers).
- Social media provide a new way for brands to gather information and inspiration directly from final customers, allowing them to identify designs with the most commercial potential.
- Personification: customers are willing to know more about who are the people behind the brands they like, and be able to directly interact with them to establish a real connection.
- The decreasing importance of seasonal collections and trends
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Format: Kindle Edition Verified Purchase
if you have never thought about how the technology industry could effect the fashion industry-you should. this is the book to get you started!
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Format: Paperback Verified Purchase
Yuli's second book, a great follow up to Blogging Your Way to the Front Row, picks up where the last book left off in the realm of being an innovator, forward thinking, and accepting of change. The old adage "adapt or die" holds true, and the brands and influentials that manage to do so are along for the long haul - Ziv extracts the great irony of the fashion industry of being predictable in its cynical nature, but truly in need of a few more disruptive ideas that this information age we live in has now been known to be defined by. I found myself nodding my head in agreement to most things, that can only be delivered by someone with the insights, gained perspective, and fearlessness that Ms. Ziv possesses. A must read for any one that considers them a true follower of fashion, and curiosity about what is (and should) come in the future.
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