Fashion Advertising and Promotion [Hardcover]

Jay Diamond (Author), Ellen Diamond (Author)

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Book Description

Publication Date: January 1, 1996

This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.

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About the Author

Jay Diamond is professor of marketing, retailing and fashion at Nassau Community College where he teaches courses on fashion and retailing. He has received such honours as Distinguished Professor of the State University of New York and the first Distinguished Achievement Award at Nassau Community College. He has written textbooks on retailing, fashion and related subjects and is co-creator and writer of a video series on fashion retailing. Ellen Diamond is an adjunct member of the department of marketing, retailing and fashion at Nassau Community College. Her paintings and lithographs are featured in galleries across the United States and she received the honour of membership to the National Association for Women Artists. She is also an author and co-author of textbooks on fashion retailing and visual merchandising and she co-created and wrote a video series on fashion retailing.

Product Details

Hardcover: 448 pages
Publisher: Fairchild Books & Visuals; Revised edition (January 1, 1996)
Language: English
ISBN-10: 1563672049
ISBN-13: 978-1563672040
Product Dimensions: 9.5 x 8.1 x 1.2 inches
Shipping Weight: 2.7 pounds
Amazon Best Sellers Rank: #1,011,527 in Books (See Top 100 in Books)

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