Fashion Advertising and Promotion (Sv-Fashion Merchandising) [Hardcover]

Jay Diamond (Author), Ellen Diamond (Author)

Book Description

Publication Date: January 1996 | Series: Sv-Fashion Merchandising

Explore the specialized advertising and promotion methods used by fashion designers and manufacturers, retailers, materials processors, resident buying offices, fashion forecasters trade associations, expositions and more by using this text. It includes all of the print and broadcast media used in advertising, and the special promotions and events that are employed in the fashion industry.

Editorial Reviews

About the Author

Jay Diamond is professor of marketing, retailing and fashion at Nassau Community College where he teaches courses on fashion and retailing. He has received such honours as Distinguished Professor of the State University of New York and the first Distinguished Achievement Award at Nassau Community College. He has written textbooks on retailing, fashion and related subjects and is co-creator and writer of a video series on fashion retailing. Ellen Diamond is an adjunct member of the department of marketing, retailing and fashion at Nassau Community College. Her paintings and lithographs are featured in galleries across the United States and she received the honour of membership to the National Association for Women Artists. She is also an author and co-author of textbooks on fashion retailing and visual merchandising and she co-created and wrote a video series on fashion retailing. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 437 pages
• Publisher: Delmar Pub (January 1996)
• Language: English
• ISBN-10: 0827356269
• ISBN-13: 978-0827356269
• Product Dimensions: 9.5 x 8 x 1 inches
• Shipping Weight: 2.1 pounds
• Amazon Best Sellers Rank: #1,265,637 in Books (See Top 100 in Books)

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