Fashion: From Concept to Consumer (6th Edition) [Hardcover]

Gini Stephens Frings (Author), Frings (Author)

Book Description

ISBN-10: 0130806412 | ISBN-13: 978-0130806413 | Publication Date: August 10, 1998 | Edition: 6

This thoroughly revised survey examines the entire fashion industry from product development in textiles, apparel, and accessories, to marketing, wholesale distribution, and retailing. Featuring 125 exceptional color illustrations and 25 historic photographs, this edition starts readers off with a foundation in fashion fundamentals. It covers the development, production, and marketing of raw materials and traces the fashion manufacturing process from design and merchandising development through production and sales to retailers. It also provides information on every major designer and manufacturer including: Tommy Hilfiger, Donna Karan, Calvin Klein, Ralph Lauren, Isaac Mizrahi, and many more. The Sixth Edition now includes all-new sections on demographics, psychographics, globalization, marketing strategies, computer technology, and women's, men's and children's apparel and accessories. For professionals in the fashion industry, or individuals who want to learn more about it.

Editorial Reviews

From the Back Cover

This thoroughly revised survey examines the entire fashion industry from product development in textiles, apparel, and accessories, to marketing, wholesale distribution, and retailing. Featuring 125 exceptional color illustrations and 25 historic photographs, this edition starts readers off with a foundation in fashion fundamentals. It covers the development, production, and marketing of raw materials and traces the fashion manufacturing process from design and merchandising development through production and sales to retailers. It also provides information on every major designer and manufacturer including: Tommy Hilfiger,Donna Karan, Calvin Klein, Ralph Lauren, Isaac Mizrahi, and many more. The Sixth Edition now includes all-new sections on demographics, psychographics, globalization, marketing strategies, computer technology, and women's, men's and children's apparel and accessories. For professionals in the fashion industry, or individuals who want to learn more about it.

Product Details

• Hardcover: 376 pages
• Publisher: Prentice Hall; 6 edition (August 10, 1998)
• Language: English
• ISBN-10: 0130806412
• ISBN-13: 978-0130806413
• Product Dimensions: 11 x 8.3 x 0.9 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,191,213 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

88 of 88 people found the following review helpful:

5.0 out of 5 stars Want To Understand The Fashion Biz?!, March 22, 2001

By 

Tracy E. Wallace "sandiegowinelady" (Sunny California) - See all my reviews
(REAL NAME)   

This review is from: Fashion: From Concept to Consumer (6th Edition) (Hardcover)

"From Concept to Consumer" is the first book I recommend to people who are truly interested in the business of fashion. Even though the book is a textbook it is an easy and fast read. One of the best features of this book is the sequential order format. The author takes you step by step through the development of the fashion process BEFORE a single garment is made by briefly describing fashion forcasting, research, color, fabric and trend analysis. The next process explains how raw materials for fabrics are chosen, processed and produced into textiles. Learn about the marketing of these textiles on the international market and to major apparel manufacturers. All of this takes place before the designer even starts to design a collection! Take a look inside the channels of garment distribution and on to us the consumer. This book provides a realistic insiders view in to the industry which is often glamorized by high profile designers and media spokespeople. Folks the business of fashion is a solid industry just like any other and in my opinion even more interesting than all the fluff and the sizzle.