Fashion Design: Process, Innovation and Practice [Paperback]

Kathryn McKelvey (Author), Janine Munslow (Author)

Book Description

ISBN-10: 0632055995 | ISBN-13: 978-0632055999 | Publication Date: February 24, 2003 | Edition: 1

Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. It is not necessary to be blessed with a superlative talent.

The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends.

Editorial Reviews

From the Back Cover

Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. It is not necessary to be blessed with a superlative talent.

The analytical, problem-solving approach of this textbook, combined with practical design projects and portfolio exercises, shows how the design process can be successfully applied to satisfy market needs and trends.

Product Details

• Paperback: 240 pages
• Publisher: Wiley-Blackwell; 1 edition (February 24, 2003)
• Language: English
• ISBN-10: 0632055995
• ISBN-13: 978-0632055999
• Product Dimensions: 7.5 x 0.6 x 9.7 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,383,577 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars For anyone with a keen interest in a fashion design career, July 19, 2003

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Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Fashion Design: Process, Innovation and Practice (Paperback)

The collaborative effort of Kathryn McKelvey (Senior Lecturer at the University of Northumbria at Newcastle) and London-based fashion and textile designer Janine Munslow, Fashion Design: Process, Innovation & Practice is a textbook-style resource that aptly combines design projects and portfolio exercises with a straightforward, problem-solving approach to anticipating and satisfying market needs and trends. Black-and-white illustrations add visual impact to the solid information about applying techniques of proportion, fashion prediction, media promotion, and much more. Highly recommended for anyone with a keen interest in fashion design as a career, Fashion Design will be of interest to anyone curious about how the European fashion industry works "behind the scenes".