Considering a career in fashion? This exciting and dynamic industry presents a wide range of different possible career choices. But without being on the inside, it's difficult to determine exactly what a designer, textile manufacturer, wholesaler, illustrator, model, product developer, journalist, or retailer does. Fashion: The Industry and Its Careers is the introductory text that answers those questions. Students will learn what to expect on the job, the education and training required for each position, how to advance to a management career, how each job relates to the industry as a whole and prospects for the future. From product development to merchandising, public relations, and trend forecasting, this book is a thorough and informative exploration of fashion careers across the board.
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About the Author
Michele M. Granger, EdD, ITAA, is a Full Professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored seven textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship. In addition to academics, Granger has worked in the industry as a buyer, manufacturer s representative, specialty store owner, and currently as a presenter and consultant.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Fantastic Career Insight!!,
By
This review is from: Fashion: The Industry and Its Careers (Paperback)
This book was incredibly useful in my search for a career path in the world of fashion and retail.
It is up-to-date and spells out What the job is Qualities a successful professional would have College majors companies prefer to hire Skills you need Starting Salaries Task descriptions of daily projects It was really helpful to have access to so many job types at one time so paging through it I could bookmark potential jobs from Product Management to Fashion Photographer to Visual Merchandiser. It covers the full spectrum and is a great resource for anyone still in college looking for their dream job! Sometimes its hard to match your skill set with a real job title and description but this book makes it so easy!! I definately recomend it to anyone in the design, fashion, or arts fields.
2 of 3 people found the following review helpful:
5.0 out of 5 stars
great resource,
By cukiegirrl "cukiegirrl" (San Francisco, CA) - See all my reviews
This review is from: Fashion: The Industry and Its Careers (Paperback)
for anyone who's considered the wonderful world of fashion as a career, this book has a great range of the specific job titles, challenges, duties and typical progression to help you narrow down what job you want. the book is divided by categories that match the stages of development, ie. forecasting trends, manufacturing textiles, fashion sales (ie. retail) and merchandise marketing and related fields such as spa/wellness and interiors.
5.0 out of 5 stars
Thanks!,
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This review is from: Fashion: The Industry and Its Careers (Paperback)
The book was in great condition. I received it in plenty of time for the first day of class. Thank you very much.
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