The Rise of Fashion and Lessons Learned at Bergdorf Goodman [Hardcover]

Ira Neimark (Author)

Book Description

Publication Date: October 18, 2011 | ISBN-10: 1609013182 | ISBN-13: 978-1609013189 | Edition: 1

From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history the late sixties through the early nineties the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.

Editorial Reviews

Review

No matter what changes in fashion, the lessons Ira Neimark taught me will always be in style. Michael Kors Anyone interested in the fashion business would be wise to read this book and learn Calvin Klein This is an idea book that points to our current times and the future. Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies Who better to take fashion lessons from than Mr Ira Neimark? His new book reminds us of the store's longstanding appeal and stature. Inside are neat anecdotes - an Andy Warhol story here, a Jean-Paul Gaultier one there - charting the rise and rise of Bergdorf Goodman. Harper's Bazaar.co.uk

About the Author

Ira Neimark is a legendary retail executive whose career spans several decades. As Chairman and CEO of Bergdorf Goodman he set records for the company over 17 years of his masterful leadership. During his tenure, he opened the largest luxury Men's Store on Fifth Avenue. He also distinguished himself in top management/merchandising posts at Neiman Marcus Group, B. Altman, G. Fox, Gladdings, and Bonwit Teller.
The author is director of Hermès of Paris and director emeritus of The Fashion Institute of Technology Foundation. He served as adjunct professor of retail marketing at the Columbia University Business School. The governments of Italy and France awarded him the prestigious Cavaliere Della Republica and the Chevalier of the Order of Arts and Letters, respectively, as well as the Medal of the City of Paris.

Product Details

• Hardcover: 272 pages
• Publisher: Fairchild Pubns; 1 edition (October 18, 2011)
• Language: English
• ISBN-10: 1609013182
• ISBN-13: 978-1609013189
• Product Dimensions: 6 x 1.1 x 9 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #551,360 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful

5.0 out of 5 stars Lovely Book but BE AWARE... February 16, 2012

By EOG Marsea

Format:Hardcover|Amazon Verified Purchase

I was at Bergdorf Goodman with my BFF Maria and when I came home I wanted to see if there were any books about the store and I found this and Crossing The Street To Bergdorf Goodman's by the same author. I wanted to make sure I was not going to fall for same book, BE AWARE... Some books will be the SAME content but with a different cover and different publisher and maybe different page amounts - either leaving pages out - or adding more in newer reprints - SO BE AWARE of this, with this particular title, I couldn't tell because only one of these had a look inside feature and that was this newer book. So, I decided since Amazon has such a great return policy even all vendors I have bought from are very cooperative, I chose to buy both and check for myself. Well GOOD thing I DID. And a lovely surprise happened!!! - they are TWO DIFFERENT BOOKS!!!! YAY! TWO BOOKS on this lovely darling jewel box of a store. This 'Rise of Fashion' Book is a SEPERATE BOOK than the 1st! YAY! It says this in the front of the book. BE AWARE...Always beneficial for us to look at table of contents, copyright and publisher and page count, then I look on the page with the copyright to see if it says anything about being reprinted or what the 'originally printed as...' mentioned. If you do find yourself with a duplicate copy of a book always keep your receipt in your wallet and explain what happened and return for a full refund. Sometimes you just can't know untill you see the book in person. SO, if you love Bergdorf Goodman's and you like to know and are curious of the history from personel account perspective, buy this book and also go buy Crossing The Street to Bergdorf Goodmans. You will have two very lovely, interesting books you can add to your book collection! Take Away from this review: THIS AUTHOR HAS TWO DIFFERENT Books about Bergdorfs. Get them. Totally worth the price to buy them BOTH. I wanted to write this review so everyone can know and buy with confidence. Enjoy!

1 of 1 people found the following review helpful

5.0 out of 5 stars High-Fashion's Greatest Store August 20, 2012

By Chicago Gourmand

Format:Hardcover|Amazon Verified Purchase

A terrific read!!! Invaluable lessons learned, should be read by anyone involved in luxury goods in any capacity from manufacturing to retail sales. A great lesson in what's gone terribly wrong with OTHER retailers. Bravo, long live Bergdorf Goodman as they celebrate their 111th anniversary in 2012 !!!

2.0 out of 5 stars A little Light May 15, 2012

By John J Ingham

Format:Hardcover|Amazon Verified Purchase

Not the most insightful book on retailing I have ever read but does provide a decent insight into the era post-WWII untol the 80's. So a worthwhile read but I did expect more.