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Fashion Merchandising and Marketing
 
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Fashion Merchandising and Marketing [Facsimile] [Paperback]

Cynthia R. Easterling (Author), Marian H. Jernigan (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews) |
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Editorial Reviews

From the Publisher

Fashion Merchandising and Marketing provides an overview of all the enterprises involved in the design, production, distribution, and selling of such fashions-oriented merchandise as apparel, accessories, cosmetics, and home furnishings. Designed for introductory courses, this text covers both theoretical and practical concepts, helping students prepare for a variety of careers.

Product Details

  • Paperback: 581 pages
  • Publisher: Prentice Hall; 1 edition (January 14, 1990)
  • Language: English
  • ISBN-10: 0023313501
  • ISBN-13: 978-0023313509
  • Product Dimensions: 9.3 x 7.4 x 1.3 inches
  • Shipping Weight: 2.5 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,523,976 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Marian H. Jernigan Page
Marian H. Jernigan
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4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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1 of 2 people found the following review helpful:
4.0 out of 5 stars London Fashionista retailer must have, April 4, 2008
This review is from: Fashion Merchandising and Marketing (Paperback)
detailed fashion facts of the past and the future! authors covered every important aspect of marketing in the fashion industry. excellent!
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5 of 61 people found the following review helpful:
5.0 out of 5 stars CICLO DE PRODUCCION DE LA MODA, April 28, 1999
By A Customer
This review is from: Fashion Merchandising and Marketing (Paperback)
RESUME BREVEMENTE EN CONSISTE EL CICLO DE PRODUCION DE LA MOD
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