Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them.
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About the Author
Gerald J. Sherman is co-founder and partner of Sherman & Perlman, LLC, a public relations and integrated marketing company. He has served as vice president of sales and marketing for several well known fashion apparel corporations and has been a lecturer and coordinator at sales and marketing seminars both nationally and internationally. He has held adjunct teaching positions at the Fashion Institute of Technology in New York, Lynn University in Boca Raton, Florida, Miami International University of Art and Design in Miami, Florida and most recently at Johnson and Wales University, North Miami, Florida. He is author and co-author of several books and has also written numerous articles for trade publications.
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Sar Perlman is a veteran writer and journalist whose more than 100 articles have appeared in national and regional publications such as Car and Driver, Power and Motoryacht, Art and Antiques, Wildlife Art, Millionaire, Boca Raton, Florida International, South Florida Sun-Sentinel, and others. He is a partner at Sherman & Perlman, LLC, a public relations and integrated marketing company.
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Sar Perlman is a veteran writer and journalist whose more than 100 articles have appeared in national and regional publications such as Car and Driver, Power and Motoryacht, Art and Antiques, Wildlife Art, Millionaire, Boca Raton, Florida International, South Florida Sun-Sentinel, and others. He is a partner at Sherman & Perlman, LLC, a public relations and integrated marketing company.
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Format:Paperback
This (text)book means serious business. It's a must reading if you are studying any Fashion related degree but also if you are into self-learning. I love self-learning, which is always an option if you don't have enough time (or money) to start a course or a masters degree. It includes a lot of useful examples (and since the book is new you'll get to see pictures of Lady Gaga instead of Michael Jackson when he was black), key terms, questions and exercises.
I rented this book and practically ATE it all, but I am longing to buy one and keep it forever since I LOVED IT. It is full of good advice and the tone is pretty much teacher-to-student.
I rented this book and practically ATE it all, but I am longing to buy one and keep it forever since I LOVED IT. It is full of good advice and the tone is pretty much teacher-to-student.
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