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Fashion Public Relations Paperback – March 2, 2010

ISBN-13: 978-1563677755 ISBN-10: 156367775X Edition: First

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Product Details

  • Paperback: 416 pages
  • Publisher: Fairchild Books; First edition (March 2, 2010)
  • Language: English
  • ISBN-10: 156367775X
  • ISBN-13: 978-1563677755
  • Product Dimensions: 9.9 x 7.9 x 0.6 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #370,143 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Gerald J.Sherman and Sar Perlman are partners in Sherman & Perlman, a Public Relations and Integrated Marketing Company.

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2 of 2 people found the following review helpful By Yazmina Cabrera on October 23, 2012
Format: Paperback
This (text)book means serious business. It's a must reading if you are studying any Fashion related degree but also if you are into self-learning. I love self-learning, which is always an option if you don't have enough time (or money) to start a course or a masters degree. It includes a lot of useful examples (and since the book is new you'll get to see pictures of Lady Gaga instead of Michael Jackson when he was black), key terms, questions and exercises.
I rented this book and practically ATE it all, but I am longing to buy one and keep it forever since I LOVED IT. It is full of good advice and the tone is pretty much teacher-to-student.
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I recommned this book to anyone learning about Public relations but accentuating on Fashion industry and related fields of interest
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