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Fashion, Retailing and a Bygone Era - Inside Women's Wear Daily

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There are a few newspapers that reach the status of a must read. And there was a time when Woman's Wear (as it was called) was right up there with the Wall Street Journal, or Variety. Each of these is basically a specialty newspaper that covers one industry. Woman's Wear obviously covered the Rag Trade. From some time in the early 1950's to the end of the 1960's Woman's Wear was a must read. Today it is still a big paper, but nothing like it was.

This book is the personal recollection of seven of the editors that made Woman's Wear what it was. They held verious positions on the paper and tell the stories with wit and a tenderness about the paper they obviously loved. Most of the stories, like the stories we remember of our own career are short with unexpected endings. The things that make a good story. And good stories make a good newspaper or even a book.

This is not a serious tome, but a delightful read about a time now gone.

Fashion, Retailing and a Bygone Era: Inside Women's Wear Daily is a look back upon the past fifty years of the women's fashion industry, as detailed by seven former editors of the Women's Wear Daily newspaper. Women's Wear Daily lasted nearly 100 years because of its mission - to present readers with the facts to aid their business decisions - and was an upstanding "must-read" for designers, manufacturers, trend makers, and marketers due to its integrity and keen eye for detail. Fashion, Retailing and a Bygone Era is packed cover to cover with fascinating, sometimes hilarious, sometimes perplexing moments in the ever-changing world of what's hot and what's not. Highly entertaining, and especially recommended for anyone interested in learning more about the demands of the fashion industry.