The Sears Catalog series continues with this latest look at the early 1930s fashion trends. Hundreds of photos show the popular dress styles for men, women, and children. Everything from fur, gowns, dresses, and suits; work clothes, shoes, and even the undergarments are covered in this volume! Glorious hats, smart and chic gloves, and other accessories can be found here as well. The slim silhouette was the "look" for women during this time. These styles focused on feminine curves by way of figure-hugging gowns, dresses, skirts, and sweaters. Fur, whether a coat, wrap, or stole, was a must-have for women of this time. Fashion followed what was worn in Hollywood. Sportswear for women was influenced by a more masculine style. Sport suits, leather jackets, and middy slacks became popular. Men wore swanky suits, and new styles were bursting forth in this new era. The double-breasted jacket became popular in the 1930s, and suits were tailored with squared shoulders to give the visual effect of a larger torso. The tennis/sport shoe became popular during this this time, thanks to Hollywood's adopting this fashion. Hats for men and women were worn to stylishly complement their ensembles. Take a look at the fashions of yesteryear that were declared "fashionable" by the actors and actresses in Hollywood and designers in New York.
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2 of 2 people found the following review helpful:
3.0 out of 5 stars
Merely adequate,
By Jill (California, USA) - See all my reviews
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This review is from: Fashionable Clothing from the Sears Catalogs: Early 1930s (Schiffer Book for Collectors) (Paperback)
There are not many reviews of this product, so I want to provide as much information as possible for those thinking of purchasing the book. Even though I love everything about the early 1930s, I am not sure I would have bought the book myself if I'd had a chance to see it in advance. I'm fairly disappointed. So, it covers the period 1930-1934, with a little overlap with the winter of 1929-30. There are more illustrations for these years than you'll see for the Everyday Fashions of the 1930s book, which covers the entire decade. No commentary, other than a very general, 1-page introduction. The captions for the illustrations are taken right out of the catalog itself - there's no additional interpretation or explanation. I would have commented on the dramatic changes in women's fashions just in this short time period - which saw the early days of the stock market crash and beginnings of the Depression. Sports/casual wear section is skimpy. The menswear really gets short shrift, and was most disappointing. It largely consists of several fairly repetitious pages of suits, no formal wear, and no summer suits/flannels. There's a little coverage of casual/sports wear. Under hats there is just one style shown, a high crown western-style hat - what??? No coverage of ties or men's jewelry (no ladies jewelry shown either). Considering the cost, I expected more, and in hindsight would put the money toward more vintage catalogs. Update: I ended up returning the book. It really annoyed me.
2 of 4 people found the following review helpful:
5.0 out of 5 stars
LOTS of good fun images,
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This review is from: Fashionable Clothing from the Sears Catalogs: Early 1930s (Schiffer Book for Collectors) (Paperback)
I have the early 40's fashionable clothing book and found it really boring. Nothing like the couture clothes of the period. Really rather lifeless, BUT I took a chance on this period and was delighted! lots of fun clothes, very inspiring and charming. Though not couture they still have a real oomph! to them.
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