Who Reads Fast Company?
Fast Company is written for the innovative pioneers who are transcending the boundaries of normal business conventions and shaping the business world. Fast Company showcases the individuals and companies who impact the world through creative ingenuity. With a unique focus on innovation, design and sustainability, Fast Company continues to advise and inform its readers in a way unlike any magazine.
Fast Company is printed on 100% recycled paper, and is dedicated to the preservation of the environment and makes sustainability part of its core mission.
What You Can Expect in Each Issue:
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Most Helpful Customer Reviews
16 of 17 people found the following review helpful:
4.0 out of 5 stars
Back on track...,
By
Amazon Verified Purchase(What's this?)
This review is from: Fast Company (1-year) (Magazine)
A ground-breaking magazine when it first came out, Fast Company kind of fell apart after the Dot-Com bubble. It was almost like they stopped employing journalists. Now it seems to be finding its way again by focusing on leadership, entrepreneurship, innovation and creativity rather just on the latest technology craze (there are blogs for that). This is a worthwhile subscription to have if you are interested in what's happening now and what's next in today's information economy.
9 of 9 people found the following review helpful:
4.0 out of 5 stars
Fast Journalism,
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This review is from: Fast Company (1-year) (Magazine)
Fast Company is a magazine that focuses on recent trends in business and technology from a very socially-conscious point of view. The design and format of the magazine are very appealing, and before I subscribed to it I would regularly browse it at "Borders" or "Barnes and Noble." Since I am a gadget freak, the section on the latest products and tools was always one of my favorites. The magazine tends to focus a lot on the persons behind the headlines, regularly profiling many of the industrial movers and shakers. Oftentimes, however, persons that they choose to profile are of dubious distinction at best, and the articles about them have a very strong puff-piece feel to them. On top of that, the companies seem to be eager to ascertain their socially-conscious bona fides by appearing in a positive light in this magazine, so there is also a strong sense of articles coming across as if written in conjunction with corporate PR machines. Nevertheless, the quality of writing for the most part is pretty high, and there are many interesting and stimulating stories that are worthwhile reads.
10 of 11 people found the following review helpful:
5.0 out of 5 stars
Great Magazine!,
By A Reader "Ruth" (Massachusetts, United States) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Fast Company (1-year) (Magazine)
When "Business 2.0" stopped being published last year, I was very disappointed since I didn't know of another magazine like it. I think "Fast Company" fits the bill and am excited to find that it's loaded with articles about "the new" in the business world and in the tech sector. The latest issue has a story about the top 50 up-and-coming companies, with Google being number one. What an interesting piece about their corporate culture and some of the people who work there! I hope they keep up the good work and that they don't fall into a black hole as "Business 2.0" did. I like having something I can hold in my hands when I'm reading. I know I can find out a lot of this stuff one way or another on the Web, but when I curl up in bed at night, I like to have a magazine or book in my hands, not a laptop... I am looking forward to the arrival of the next issue!
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