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2 Reviews
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Average Customer Review
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4 of 6 people found the following review helpful:
4.0 out of 5 stars
Pick up marketing fast
Any professional who wants to pick up marketing strategy fast: read this! It contains al the basic rules you need to know for writing a simple marketing plan. It also contains a lot of teasers for expanding your business/marketing activities.
Published on October 20, 1999
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Good for a brushup
Having graduated with a BBA in Marketing, yet having forgot some of the raw fundamentals, I purchased this book. It helped to brushup on some topics, and I also learned a couple of new tidbits. Some of the material is for academic purposes only with little real-world use and is perhaps a little out-dated. Having said that, I still find it a useful reference for terms and...
Published on July 13, 2002 by Chris Salzer
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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Good for a brushup,
By
This review is from: The Fast Forward MBA in Marketing (Paperback)
Having graduated with a BBA in Marketing, yet having forgot some of the raw fundamentals, I purchased this book. It helped to brushup on some topics, and I also learned a couple of new tidbits. Some of the material is for academic purposes only with little real-world use and is perhaps a little out-dated. Having said that, I still find it a useful reference for terms and marketing stratagies and a good reference and starting point for topics such as a product's life cycle. Elementary and short.
4 of 6 people found the following review helpful:
4.0 out of 5 stars
Pick up marketing fast,
By A Customer
This review is from: The Fast Forward MBA in Marketing (Paperback)
Any professional who wants to pick up marketing strategy fast: read this! It contains al the basic rules you need to know for writing a simple marketing plan. It also contains a lot of teasers for expanding your business/marketing activities.
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Most Helpful First | Newest First
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The Fast Forward MBA in Marketing by Dallas Murphy (Paperback - March 20, 1997)
Used & New from: $0.01
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