From the Back Cover
Achieving Superior Differentiation, Speed to Market, and Increased Profitability
“Of all the innovation books we've read post-Christensen, this one does the best at speaking the language of the CEO and other top executives.”- Harvard Business School Working Knowledge
“My understanding of innovation has been enlarged through my interactions with Mike. I am grateful that in the writing of this book Mike has relied upon my research and that I have similarly been able to build upon his understanding. I thank him for providing all of us with the set of practical implementation tools presented in this book.”-CLAYTON M. CHRISTENSEN, Robert and Jane Cizik Professor of Business Administration, Harvard Business School, author of The Innovator's Dilemma, The Innovator's Solution, and Seeing What's Next
“Growth through innovation is key to Eli Lilly and Company. To serve our commitment to meeting medical needs and achieve our growth goals requires more innovation, faster innovation and, at the same time, less resource consumption and risk. This book identifies some of the significant changes in strategy and tactics needed for an innovation process to achieve these goals. Every executive concerned with the changing business of innovation would do well to become familiar with the principles contained in this book.”-ALPHEUS BINGHAM, Vice President, Strategy, Lilly Research Laboratories, Eli Lilly and Company
“Texas Instruments recognizes the importance of creating highly differentiated products with faster time-to-market as the driver of profitable growth. In this book, you will receive the strategic insight and the practical tool set needed to significantly improve your company's rate of successful innovations. I encourage every executive who is interested in accelerating the growth of his business to read this book.”-EMERY POWELL, New Product Development, Texas Instruments Inc.
About the Author
Michael L. George is an executive advisor and a leading expert at helping Fortune 500 companies connect strategy to execution. He is author of the bestselling Lean Six Sigma, Lean Six Sigma for Service, and co-author of Conquering Complexity in Your Business. Mike is Chairman and CEO of George Group.
James Works advises senior executive teams in the areas of innovation, business strategy, operations improvement and organizational change. He is President and Chief Operating Officer of George Group.
Kimberly Watson-Hemphill has built a reputation over the last 12 years as a leading expert in the field of innovation and design across many different product, service and business model applications.