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Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability Hardcover – June 24, 2005


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Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability + The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization + The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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Product Details

  • Hardcover: 335 pages
  • Publisher: McGraw-Hill; 1 edition (June 24, 2005)
  • Language: English
  • ISBN-10: 0071457895
  • ISBN-13: 978-0071457897
  • Product Dimensions: 9.1 x 1 x 9.3 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #608,418 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Achieving Superior Differentiation, Speed to Market, and Increased Profitability

“Of all the innovation books we've read post-Christensen, this one does the best at speaking the language of the CEO and other top executives.”- Harvard Business School Working Knowledge

“My understanding of innovation has been enlarged through my interactions with Mike. I am grateful that in the writing of this book Mike has relied upon my research and that I have similarly been able to build upon his understanding. I thank him for providing all of us with the set of practical implementation tools presented in this book.”-CLAYTON M. CHRISTENSEN, Robert and Jane Cizik Professor of Business Administration, Harvard Business School, author of The Innovator's Dilemma, The Innovator's Solution, and Seeing What's Next

“Growth through innovation is key to Eli Lilly and Company. To serve our commitment to meeting medical needs and achieve our growth goals requires more innovation, faster innovation and, at the same time, less resource consumption and risk. This book identifies some of the significant changes in strategy and tactics needed for an innovation process to achieve these goals. Every executive concerned with the changing business of innovation would do well to become familiar with the principles contained in this book.”-ALPHEUS BINGHAM, Vice President, Strategy, Lilly Research Laboratories, Eli Lilly and Company

“Texas Instruments recognizes the importance of creating highly differentiated products with faster time-to-market as the driver of profitable growth. In this book, you will receive the strategic insight and the practical tool set needed to significantly improve your company's rate of successful innovations. I encourage every executive who is interested in accelerating the growth of his business to read this book.”-EMERY POWELL, New Product Development, Texas Instruments Inc.

About the Author

Michael L. George is an executive advisor and a leading expert at helping Fortune 500 companies connect strategy to execution. He is author of the bestselling Lean Six Sigma, Lean Six Sigma for Service, and co-author of Conquering Complexity in Your Business. Mike is Chairman and CEO of George Group.

James Works advises senior executive teams in the areas of innovation, business strategy, operations improvement and organizational change. He is President and Chief Operating Officer of George Group.

Kimberly Watson-Hemphill has built a reputation over the last 12 years as a leading expert in the field of innovation and design across many different product, service and business model applications.


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Customer Reviews

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Most Helpful Customer Reviews

Format: Hardcover
The last time I checked, Amazon and its online partner Borders offer more than 12,000 different books on the subject of innovation. Presumably this number will continue to increase as organizations become more actively involved with strategic planning in a global marketplace which relies so heavily on both technology and innovation.

What we have in this volume is a remarkably thoughtful, indeed rigorous and insightful discussion of how to achieve superior differentiation, speed to market, and consequent increased profitability. Those who have read any of George's previously published books (Lean Six Sigma, Conquering Complexity in Your Business, and Lean Six Sigma for Service) already know that he is an expert on both process simplification and process innovation. The former achieves incremental progress while the latter (with higher risk and higher reward) enables what George and other business thinkers refer to as "breakthroughs." Highly disruptive technologies, for example. The most effective organizations (e.g. GE, 3M, and Allied Signal) are committed to sustaining both process simplification and innovation.

The subject of speed has always intrigued me. The challenge, obviously, is to determine when to increase, decrease, or sustain it. Now more than ever before, organizations must be able to respond quickly to crises, opportunities, etc. However, as James Thomas Brudenell, 7th Earl of Cardigan, and the Light Brigade demonstrated at Balaclava in 1854, when decisions are based on insufficient information and/or poor judgment, the results can be disastrous. Moreover, doing nothing or doing it too late can be just as dangerous as acting impulsively rather than rationally.
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10 of 12 people found the following review helpful By ARMAN KIRIM, PhD on January 19, 2006
Format: Hardcover Verified Purchase
After finishing this book I thought my time was wasted. Actually I should have guessed from the jacket cover that this would be six sigma forced into the popular (an also lucrative) topic of innovation. The book did indeed trurn out to be just that. Hence, lack of coherence. The only useful part for me was the one on Re-Use, which I thought, was brilliant. This was a very good handling of an often neglected but very important issue. But apart from that the whole book could be squeezed into a little article and all the arguments made here could succinctly be made in only a few pages. If you are after a good book on implementation of innovation, I recommend "Making Innovation Work" by Tony Davila et.al. Fast Innovation will not provide answers to most of your questions.
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5 of 6 people found the following review helpful By Alpheus Bingham on August 22, 2005
Format: Hardcover
Growth through innovation is key to Eli Lilly and Company. To serve our commitment to meeting medical needs and achieve our growth goals requires more innovation, faster innovation and, at the same time, less resource consumption and risk. This book identifies some of the significant changes in strategy and tactics needed for an innovation process to achieve these goals. Every executive concerned with the changing business of innovation would do well to become familiar with the principles contained in this book." -ALPHEUS BINGHAM, Vice President, Strategy, Lilly Research Laboratories, Eli Lilly and Company
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4 of 5 people found the following review helpful By Anh Thu Vo on September 23, 2005
Format: Hardcover Verified Purchase
Having worked at several Silicon Valley start-ups and with several visionaries, I can honestly say that innovation, especially the product and new market definition types, are somewhat easily arrived. However, once envisioned, most start-ups/visionaries fail miserably to execute. Visions without execution are just hallucination!

This book not only presents the what's and why's of innovation but also the how's. It details some solid guidelines for being fast and productive in an uncertain environment where disruptive innovations reign.

I would recommend reading this book along with the following books:
- Innovator's Dilemma, Clayton Christensen
- Innovator's Solution, Clayton Christensen
- Crossing the Chasm, Geoffrey Moore
- Inside the Tornado, Geoffrey Moore
- Harvard Business Review's Darwin and the Demon, Geoffrey Moore
- Execution: the Discipline of Getting Things Done, Larry Bossidy et al
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2 of 2 people found the following review helpful By S. Dennis on June 24, 2010
Format: Hardcover Verified Purchase
Be careful to inquire with the seller about what version is being advertised and shipped. There is a hardbound 335-page book which is the full version, and there is a 143-page paperback executive overview version that only includes part 1 of the full book.

I ordered what I thought was the hardbound version and was dissappointed to actually recieve the paperback version from the seller, which did not disclose this in their item description. I suspect there are others like that judging from the variance in prices. I have returned the paperback and now have the hardbound and am happy.
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2 of 2 people found the following review helpful By Margaret C. Stout on July 20, 2005
Format: Hardcover
This book is full of concrete, grounded ways to maintain dominance in the market - or battlefield, in the case of the military systems I work on. An excellent book for anyone who wants to guide their organization to a pre-eminent position in the coming decade and beyond.
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