I actually see many situations where it is emotion vs logical. A person may say we need to make the best product for the company, for the company to grow the best, but his action is usually to make himself more powerful and earn the most money in the company. A woman can say she value honesty, integrity, talents the most, while at the same time, the action is to put on cosmetics so that the honest, real age, is not shown, but a lower value of the age is shown. Most women interviewed on TV said they value honesty, integrity, and talents, but usually, when they face such a person, they will say, "He is really good, but I just have no feel." And they tend to marry a rich merchant, or a person high in rank in a company. In some culture, there are phrases that say, "No merchant is not cunning to some degree." So the slow process of women's thinking is still the emotional, intuitive, non-logical side.