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Fast Track Photographer: The Definitive New Approach to Successful Wedding Photography Paperback – August 8, 2008


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Product Details

  • Paperback: 224 pages
  • Publisher: Cut Frame Press (August 8, 2008)
  • Language: English
  • ISBN-10: 0981745504
  • ISBN-13: 978-0981745503
  • Product Dimensions: 7.9 x 5.2 x 0.3 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (84 customer reviews)
  • Amazon Best Sellers Rank: #112,245 in Books (See Top 100 in Books)

Editorial Reviews

Review

Dane Sanders is a genius at breaking down advanced marketing ideas into simple formulas that everyone can apply. This book is a must read for any photographer who wants to skip the trial and error process and move straight into a successful career path. ----Mike Colón - Celebrity Wedding Photographer

Fast Track Photographer is completely fresh! The information is timeless, yet cutting edge, and applicable to any service business but especially inspiring to new or experienced pro photographers.
I've been photographing professionally for almost 20 years and it got me excited to take a new look at my business and ensure that I m focused on my Signature Brand.
In a sea of how-to photography books, this lighthouse really stands out. It s destined to become a staple on every photographers bookshelf. ----Kevin Kubota - Author of The Digital Photography Bootcamp®

With Fast Track Photographer, Dane does a masterful job of demystifying the complex world of professional wedding photography. This book provides an insiders view of the industry while laying out a clear flight plan to success. I highly recommend it to anyone thinking about entering this competitive and rapidly evolving field. --Frederick V. Johnson - Senior Marketing Manager, Adobe Systems, Inc.

About the Author

Author Dane Sanders is a Southern California based wedding photographer. A featured speaker for Adobe and Pictage, he has been recognized and featured in such noteworthy publications as Rangefinder, Professional Photographer and American Photo magazines. Fast Track Photographer: the definitive new approach to successful wedding photography is Dane's first book.
In addition to these accomplishments, Dane has produced over 100 episodes of his photo minute video podcasts and was also one of the founding members of the now world famous OpenSourcePhoto Forum.
Dane and his wife Tami, as well as their four children, make their home in Costa Mesa, California.

More About the Author

Photo District News named Dane Sanders one of the 30 most influential living photographers of the last decade. His work has been featured in Rangefinder, Professional Photographer, Resource, Grace Ormonde Wedding Style, Shutterbug, Photojojo & Design Aglow.

He is the author of "Fast Track Photographer" as well as "The Fast Track Photographer Business Plan" - both published by Random House. He also created the Photographer DNA (pDNA) & Business Stress Test (bST) as well as a host of other resources for photographers. Dane has taught at Photo Plus Expo, WPPI, Imaging USA, SXSW, Brooks Institute as well as international events throughout North America, South America, Europe & Asia.

You can also follow @/+ danesanders on Twitter, Instagram, Facebook & Google+.

Customer Reviews

By doing this, I feel that i will be a step ahead.
K. Bowman
This book is a must read for all professional photographers or those considering professional photography.
ErinF
This is a great book that will change the way you think about and approach your photography business.
T. Tom

Most Helpful Customer Reviews

26 of 29 people found the following review helpful By AvidReader on June 8, 2009
Format: Paperback Verified Purchase
It has been quite a while since I read through the book, and I haven't felt the urge to go through it again. On the plus side, while many books on the business use outdated references and images, Fast Track is definitely written for today's photographer. I also appreciate that it is about business and not photographic technique, equipment, etc. I enjoyed reading the author's story ad even his overview of the different kinds of wedding photography businesses. What I don't love is the P-DNA concept; like any magazine-style personality quiz it presents you with a number of choices/preferences (which may or may not apply to you). I found it difficult to relate to some of the questions, which weren't always worded very well/clearly. So in the end, I ended up choosing the least false options, rather than the ones that were most true (hope that makes sense). After taking the PDNA, you get a result which is supposed to tell you what kind of photographer you are, and you're encouraged to retake it every year for $20 or so.

It might work well for some people, but even though I give Sanders an "A" for effort (b/c to my knowledge, no one else has attempted to create something like this) , I still think that the PDNA is poorly designed. I'm even not sure that it could have been better, as these sorts of questionnaires are inherently limited anyway. We're all unique. It helps to look at others' experience, but most people find success by learning from others, making mistakes AND forging our own paths--NOT by simply adopting others' techniques and business practices before evaluating how well they will work for us.
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14 of 16 people found the following review helpful By Terrence C. Watson on March 23, 2009
Format: Kindle Edition Verified Purchase
This is a very fine book, written by an obviously intelligent and thoughtful guy. I agree with other reviewers about the book and especially its applicability to professions far distant from wedding photography, BUT ... If you want to get the full benefit of the book, DON'T buy the Kindle version! Two problems; one annoying and the other serious: First, the formatting for the Kindle is about like a text file dumped into a word processor. The chapters run together, there are no links from the table of contents to the locations in the text of the book, and the tables (important tables to understand the main point of the book) are totally unusable. Second, the whole book orients itself around a concept he calls "pDNA" which others have discussed. With a print copy of the book you get a code which allows you onto the website which the book describes as an essential part of the book. You don't get the code with the Kindle edition, and they (the author's website) won't give it to you if you ask and explain that you bought the Kindle edition of the book. You can buy the code from the website for $20. That makes your $9.99 Kindle book cost $29.99. There is now a warning on their website that you don't get the code with the e-book, but you do with the print or audio versions. I don't know if that was added after my complaint or before. It was not a part of the advertisement for the Kindle version.
So, it's a really fine book, but the e-book version is incomplete and defective.
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10 of 12 people found the following review helpful By Amazon user in NC on May 9, 2009
Format: Paperback Verified Purchase
I had high hopes for this book, after reading all the glowing reviews. At the end of the day, it is the same thing written over and over. I was really hoping for a real insight into ideas and techniques for wedding photography business. Instead, it is just a rambling of your typical feel good, small business "go for it" ramblings. There are one or two "real life" stories over a few pages which are nice, but, they're never expanded on. I read the whole thing in a couple of hours, and walked away with no new insight or ideas into expanding or adjusting my business. Too much talk about "pDNA" and blah blah blah. Don't waste your time or money.
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3 of 3 people found the following review helpful By Anika on September 18, 2009
Format: Paperback Verified Purchase
This book truly gives you the 'BIG PICTURE'. Dane is acutely aware of the times we live in and how technology is changing. He gives practical reasons for why those elusive few are so successful and what that means to you. Typical? No. Useful? No doubt. This book isn't a nuts and bolts of having a business (though that is referenced for beginners), it's really about something more. And it will change your business and your life if you're on board. It's already changed mine. Incredible advice and some really amazing tools you can use to work out your dream on your own so you can actually live it. I can't thank Dane enough for his willingness to share such valuable things with the world. Not everyone is willing to tell you the truth about success. So if you want it, get this book.
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3 of 3 people found the following review helpful By Timothy J. King on September 5, 2009
Format: Paperback
This was an incredible book. It contained really valuable insight into what kind of photography a person (you) would most likely thrive in whether it's for business or hobby. Also, Dave explains in really practical terms - the incremental steps needed to establish yourself as a photographer in both the literal and figurative senses. I would recommend this book to anyone involved in photography, and will more than likely end up re-reading this book in the time to come.
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