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Fast Track Photographer: The Definitive New Approach to Successful Wedding Photography Paperback – August 8, 2008


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Editorial Reviews

Review

Dane Sanders is a genius at breaking down advanced marketing ideas into simple formulas that everyone can apply. This book is a must read for any photographer who wants to skip the trial and error process and move straight into a successful career path. ----Mike Colón - Celebrity Wedding Photographer

Fast Track Photographer is completely fresh! The information is timeless, yet cutting edge, and applicable to any service business but especially inspiring to new or experienced pro photographers.
I've been photographing professionally for almost 20 years and it got me excited to take a new look at my business and ensure that I m focused on my Signature Brand.
In a sea of how-to photography books, this lighthouse really stands out. It s destined to become a staple on every photographers bookshelf. ----Kevin Kubota - Author of The Digital Photography Bootcamp®

With Fast Track Photographer, Dane does a masterful job of demystifying the complex world of professional wedding photography. This book provides an insiders view of the industry while laying out a clear flight plan to success. I highly recommend it to anyone thinking about entering this competitive and rapidly evolving field. --Frederick V. Johnson - Senior Marketing Manager, Adobe Systems, Inc.

About the Author

Author Dane Sanders is a Southern California based wedding photographer. A featured speaker for Adobe and Pictage, he has been recognized and featured in such noteworthy publications as Rangefinder, Professional Photographer and American Photo magazines. Fast Track Photographer: the definitive new approach to successful wedding photography is Dane's first book.
In addition to these accomplishments, Dane has produced over 100 episodes of his photo minute video podcasts and was also one of the founding members of the now world famous OpenSourcePhoto Forum.
Dane and his wife Tami, as well as their four children, make their home in Costa Mesa, California.
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Product Details

  • Paperback: 224 pages
  • Publisher: Cut Frame Press (August 8, 2008)
  • Language: English
  • ISBN-10: 0981745504
  • ISBN-13: 978-0981745503
  • Product Dimensions: 7.9 x 5.2 x 0.3 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (84 customer reviews)
  • Amazon Best Sellers Rank: #955,851 in Books (See Top 100 in Books)

More About the Author

Photo District News named Dane Sanders one of the 30 most influential living photographers of the last decade. His work has been featured in Rangefinder, Professional Photographer, Resource, Grace Ormonde Wedding Style, Shutterbug, Photojojo & Design Aglow.

He is the author of "Fast Track Photographer" as well as "The Fast Track Photographer Business Plan" - both published by Random House. He also created the Photographer DNA (pDNA) & Business Stress Test (bST) as well as a host of other resources for photographers. Dane has taught at Photo Plus Expo, WPPI, Imaging USA, SXSW, Brooks Institute as well as international events throughout North America, South America, Europe & Asia.

You can also follow @/+ danesanders on Twitter, Instagram, Facebook & Google+.

Customer Reviews

Dane's book helps you figure out which one of these you want to be, and gives you the 'fast track' to get there.
Ray Pryor
We are taking our wedding photo business to the next level and I feel this book has helped start us in a great direction.
Joshua Finsel & Amber Breiner
He writes with no ego or hidden agenda and you can sense that all the way through his book, he really wants to help you.
C. Adamson

Most Helpful Customer Reviews

26 of 29 people found the following review helpful By Amazon Customer on June 8, 2009
Format: Paperback Verified Purchase
It has been quite a while since I read through the book, and I haven't felt the urge to go through it again. On the plus side, while many books on the business use outdated references and images, Fast Track is definitely written for today's photographer. I also appreciate that it is about business and not photographic technique, equipment, etc. I enjoyed reading the author's story ad even his overview of the different kinds of wedding photography businesses. What I don't love is the P-DNA concept; like any magazine-style personality quiz it presents you with a number of choices/preferences (which may or may not apply to you). I found it difficult to relate to some of the questions, which weren't always worded very well/clearly. So in the end, I ended up choosing the least false options, rather than the ones that were most true (hope that makes sense). After taking the PDNA, you get a result which is supposed to tell you what kind of photographer you are, and you're encouraged to retake it every year for $20 or so.

It might work well for some people, but even though I give Sanders an "A" for effort (b/c to my knowledge, no one else has attempted to create something like this) , I still think that the PDNA is poorly designed. I'm even not sure that it could have been better, as these sorts of questionnaires are inherently limited anyway. We're all unique. It helps to look at others' experience, but most people find success by learning from others, making mistakes AND forging our own paths--NOT by simply adopting others' techniques and business practices before evaluating how well they will work for us.
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14 of 16 people found the following review helpful By Terrence C. Watson on March 23, 2009
Format: Kindle Edition Verified Purchase
This is a very fine book, written by an obviously intelligent and thoughtful guy. I agree with other reviewers about the book and especially its applicability to professions far distant from wedding photography, BUT ... If you want to get the full benefit of the book, DON'T buy the Kindle version! Two problems; one annoying and the other serious: First, the formatting for the Kindle is about like a text file dumped into a word processor. The chapters run together, there are no links from the table of contents to the locations in the text of the book, and the tables (important tables to understand the main point of the book) are totally unusable. Second, the whole book orients itself around a concept he calls "pDNA" which others have discussed. With a print copy of the book you get a code which allows you onto the website which the book describes as an essential part of the book. You don't get the code with the Kindle edition, and they (the author's website) won't give it to you if you ask and explain that you bought the Kindle edition of the book. You can buy the code from the website for $20. That makes your $9.99 Kindle book cost $29.99. There is now a warning on their website that you don't get the code with the e-book, but you do with the print or audio versions. I don't know if that was added after my complaint or before. It was not a part of the advertisement for the Kindle version.
So, it's a really fine book, but the e-book version is incomplete and defective.
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10 of 12 people found the following review helpful By Amazon user in NC on May 9, 2009
Format: Paperback Verified Purchase
I had high hopes for this book, after reading all the glowing reviews. At the end of the day, it is the same thing written over and over. I was really hoping for a real insight into ideas and techniques for wedding photography business. Instead, it is just a rambling of your typical feel good, small business "go for it" ramblings. There are one or two "real life" stories over a few pages which are nice, but, they're never expanded on. I read the whole thing in a couple of hours, and walked away with no new insight or ideas into expanding or adjusting my business. Too much talk about "pDNA" and blah blah blah. Don't waste your time or money.
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3 of 3 people found the following review helpful By David Medina on August 13, 2008
Format: Kindle Edition
This has to be the best book written in the subject of how to be a wedding photographer. I could not put it down. Well written, funny, full of real life examples, transparent and lots of wisdom.

There are many excellent books written about photography, on how to take better images and even on marketing. This book is none of those. You won't learn about aperture or shutter speed here or how to create a mailer or a promotional piece. That isn't the purpose of the book. This book is about the Photographer and not about the photography. It is one of a kind. It is the book that was missing in my library.

This book will help you understand why some photographers thrive in a depress economy and in a crowded market place while other don't. Deals with the changes that the new "Digi-flat" world brings and how to deal with them. It will also help you (with the help of the pDNA) to understand your strengths as a photographer and how to leverage them.

One of the most important things about the book is that it will help you avoid all the pitfall of professional wedding photography and how to stay in target.

Beware, this is not a formula book. or a get rich fast scheme. It is not a fluff book or feel great book (although you will feel great after you are done reading it) but it is full of content. This is a very serious book about the wedding photography industry and business. It is written by a well respected wedding photographer and educator in the industry.

I was experiencing some slow growth in my business and had spent countless hours trying to figure out what I was doing wrong and what I had to do. I had try everything I was suppose to do but wasn't seeing any growth. I honestly was stuck and could not figure it out. Fast Track Photographer was a God sent.

So, if you are starting out or are a seasoned professional that feel stuck or want to know how to thrive in the new economy, this is a MUST READ BOOK.
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Frequently Bought Together

Fast Track Photographer: The Definitive New Approach to Successful Wedding Photography + The Fast Track Photographer Business Plan: Build a Successful Photography Venture from the Ground Up + Fast Track Photographer, Revised and Expanded Edition: Leverage Your Unique Strengths for a More Successful Photography Business
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