Fasten Your Seatbelt: The Passenger Is Flying the Plane [Hardcover]

Nawal K. Taneja (Author)

Book Description

ISBN-10: 0754645282 | ISBN-13: 978-0754645283 | Publication Date: August 30, 2005

"Fasten Your Seatbelt: The Passenger is Flying the Plane" is the fourth in a series written at the request of practitioners in the global airline industry. Core customers are beginning to seize control of the direction of the industry from airline management. Customers are doing so due to deep dissatisfaction with what is being offered by traditional carriers across all areas, including network, product, price, customer service and the distribution system. New airlines have clearly focused business designs with the discipline to reject non-valued products or services. In the US, new airlines score higher in customer satisfaction, offering lower fares and making larger operating profits. This book is about customer behaviour and how to address it. It provides detailed but easy-to-read practical discussion of the changes required on the part of airline management not only to think boldly, but also to execute courageously and relentlessly, ground-breaking strategies to fly ahead of their customers. As with previous books written by Nawal Taneja, the primary audience continues to be senior level practitioners within the global airline industry - in both traditional carrier and low complexity carrier segments. The approach is impartial, candid and pragmatic, based on what is happening in the actual market place rather than theoretical business models.

Editorial Reviews

About the Author

Nawal K. Taneja has more than 30 years of experience in the airline industry. As a practitioner, he has worked for and advised major airlines and airline-related businesses worldwide in the areas of strategic and tactical planning. In academia, he has served as Professor and Chairman of the Aerospace Engineering and Aviation Department at the Ohio State University, and an Associate Professor in the Flight Transportation Laboratory of the Department of Aeronautics and Astronautics of the Massachusetts Institute of Technology. On the government side, he has advised civil aviation authorities in public policy areas such as airline liberalization, air transportation bilateral and multilateral agreements, and the management and operations of government-owned airlines.

Product Details

• Hardcover: 221 pages
• Publisher: Ashgate Pub Co (August 30, 2005)
• Language: English
• ISBN-10: 0754645282
• ISBN-13: 978-0754645283
• Product Dimensions: 9.3 x 6 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,657,980 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Taneja continues his excellent work on the airline industry, February 8, 2008

By 

Robert Trevelyan "Airline Industry Consultant" (San Francisco, CA) - See all my reviews
(REAL NAME)   

This review is from: Fasten Your Seatbelt: The Passenger Is Flying the Plane (Hardcover)

Nawal Taneja continues his excellent documentation of the airline industry, its challenges and solutions with his latest book - Fasten Your Seatbelt - The Passenger is Flying the Plane. The way the industry has been challenged to connect with customers over their choice of medium has far reaching consequences. The broad and easily accessible availability of fare information forces the airlines to do business differently says Nawal Taneja, chair of Ohio States Department of Aerospace Engineering and Aviation.

Drawing upon decades of experience as an aviation analyst and executive team member, Taneja wrote his new book Fasten Your Seatbelt - The Passenger is Flying the Plane to answer a pressing question: how does the airline industry adapt to new realities in customer relationships, loyalty and communications?