Favorite books on Marketing and Sales and building your business

A Listmania! list by Ruth Cummins
The list author says: "I've read some really good books this year. The best recently is Wild West 2.0, because Social Media Marketing is no longer just about promotion or advertising, but about online reputation management.

I highly recommend you read this book and take action quickly."
Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
1.  Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier by David Thompson
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (8 customer reviews)

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Delivering Happiness: A Path to Profits, Passion, and Purpose
2.  Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
$15.10   Used & New from: $0.01
4.6 out of 5 stars  See all reviews (702 customer reviews) | 1 customer discussion

The Tipping Point: How Little Things Can Make a Big Difference
3.  The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
$12.07   Used & New from: $0.01
4.2 out of 5 stars  See all reviews (2,007 customer reviews) | 9 customer discussions

Influence: The Psychology of Persuasion, Revised Edition
4.  Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini
$10.16   Used & New from: $5.60
4.5 out of 5 stars  See all reviews (931 customer reviews) | 10 customer discussions

Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier
5.  Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier by Michael Fertik
$13.99
4.4 out of 5 stars  See all reviews (8 customer reviews)

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Blink: The Power of Thinking Without Thinking
6.  Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
$12.35   Used & New from: $0.01
3.9 out of 5 stars  See all reviews (2,143 customer reviews) | 8 customer discussions

Influence: Science and Practice (5th Edition)
7.  Influence: Science and Practice (5th Edition) by Robert B. Cialdini
$17.41   Used & New from: $8.99
4.6 out of 5 stars  See all reviews (324 customer reviews) | 1 customer discussion

Outliers: The Story of Success
8.  Outliers: The Story of Success by Malcolm Gladwell
$18.59   Used & New from: $0.01
4.3 out of 5 stars  See all reviews (3,688 customer reviews) | 1 customer discussion

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
9.  Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
$9.49   Used & New from: $5.00
4.3 out of 5 stars  See all reviews (869 customer reviews)

Yes!: 50 Scientifically Proven Ways to Be Persuasive
10.  Yes!: 50 Scientifically Proven Ways to Be Persuasive by Robert B. Cialdini
$8.79   Used & New from: $2.43
4.5 out of 5 stars  See all reviews (211 customer reviews)

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
11.  The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
$9.99   Used & New from: $0.01
4.3 out of 5 stars  See all reviews (124 customer reviews) | 3 customer discussions

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
12.  World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott
$15.72   Used & New from: $0.01
4.5 out of 5 stars  See all reviews (87 customer reviews) | 2 customer discussions

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
13.  The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely
$17.46   Used & New from: $1.00
4.1 out of 5 stars  See all reviews (220 customer reviews) | 1 customer discussion

Little Red Book of Selling: 12.5 Principles of Sales Greatness
14.  Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey H. Gitomer
$11.38   Used & New from: $2.14
4.4 out of 5 stars  See all reviews (348 customer reviews) | 1 customer discussion

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
15.  Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by C.C. Chapman
Used & New from: $4.06
4.4 out of 5 stars  See all reviews (136 customer reviews)

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Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS
16.  Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS by Jeffrey H. Gitomer
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (152 customer reviews) | 1 customer discussion

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
17.  Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by Renée Mauborgne
Used & New from: $0.02
4.2 out of 5 stars  See all reviews (471 customer reviews) | 4 customer discussions

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Marketing 3.0: From Products to Customers to the Human Spirit
18.  Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler
$14.57   Used & New from: $6.54
3.8 out of 5 stars  See all reviews (34 customer reviews)

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
19.  Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships by Jeffrey H. Gitomer
$13.51   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (150 customer reviews)

Marketing Management (13th Edition)
20.  Marketing Management (13th Edition) by Phil Kotler
Used & New from: $0.33
4.2 out of 5 stars  See all reviews (70 customer reviews)

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The Sales Bible: The Ultimate Sales Resource, New Edition
21.  The Sales Bible: The Ultimate Sales Resource, New Edition by Jeffrey H. Gitomer
$18.15   Used & New from: $0.98
4.4 out of 5 stars  See all reviews (190 customer reviews) | 1 customer discussion

Chaotics: The Business of Managing and Marketing in the Age of Turbulence
22.  Chaotics: The Business of Managing and Marketing in the Age of Turbulence by John A. Caslione
Used & New from: $0.01
4.4 out of 5 stars  See all reviews (18 customer reviews)

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The Referral Engine: Teaching Your Business to Market Itself
23.  The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
$16.08   Used & New from: $0.09
4.5 out of 5 stars  See all reviews (97 customer reviews)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs
24.  Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Dharmesh Shah
Used & New from: $0.01
4.6 out of 5 stars  See all reviews (201 customer reviews)

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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
25.  Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
$11.37   Used & New from: $0.01
4.6 out of 5 stars  See all reviews (83 customer reviews) | 1 customer discussion

CATS: The Nine Lives of Innovation
26.  CATS: The Nine Lives of Innovation by Stephen C. Lundin
$22.89   Used & New from: $0.01
3.9 out of 5 stars  See all reviews (9 customer reviews)

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
27.  The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
$10.09   Used & New from: $4.85
4.6 out of 5 stars  See all reviews (251 customer reviews) | 3 customer discussions

SPIN Selling
28.  SPIN Selling by Neil Rackham
$15.92   Used & New from: $1.25
4.2 out of 5 stars  See all reviews (258 customer reviews) | 1 customer discussion

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
29.  Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick M. Lencioni
$16.36   Used & New from: $5.64
4.7 out of 5 stars  See all reviews (184 customer reviews)

The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources
30.  The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources by Neil Rackham
$17.67   Used & New from: $0.01
4.7 out of 5 stars  See all reviews (63 customer reviews)

Fascinate: Your 7 Triggers to Persuasion and Captivation
31.  Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
$17.39   Used & New from: $3.98
4.3 out of 5 stars  See all reviews (153 customer reviews) | 1 customer discussion

The Five Dysfunctions of a Team: A Leadership Fable
32.  The Five Dysfunctions of a Team: A Leadership Fable by Patrick M. Lencioni
$14.34   Used & New from: $3.22
4.5 out of 5 stars  See all reviews (1,208 customer reviews) | 1 customer discussion

Raving Fans: A Revolutionary Approach To Customer Service
33.  Raving Fans: A Revolutionary Approach To Customer Service by Ken Blanchard
$13.58   Used & New from: $0.01
4.1 out of 5 stars  See all reviews (275 customer reviews) | 1 customer discussion

Radical Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life
34.  Radical Careering : 100 Truths to Jumpstart Your Job, Your Career, and Your Life by Sally Hogshead
Used & New from: $1.55
4.2 out of 5 stars  See all reviews (68 customer reviews)

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Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
35.  Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! by Rene Reid Yarnell
$9.60   Used & New from: $0.94
4.6 out of 5 stars  See all reviews (355 customer reviews)

Your Best Year in Network Marketing
36.  Your Best Year in Network Marketing by Mark Yarnell
Used & New from: $13.89
4.1 out of 5 stars  See all reviews (7 customer reviews)

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SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers
37.  SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers by Jill Konrath
Used & New from: $3.01
4.8 out of 5 stars  See all reviews (149 customer reviews)

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
38.  Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
$14.36   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (74 customer reviews)

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
39.  Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott
$17.94   Used & New from: $1.04
4.3 out of 5 stars  See all reviews (51 customer reviews) | 2 customer discussions